SplitMetrics has announced the acquisition of App Radar in a seven-figure deal to establish a comprehensive platform for app growth across major app stores.
App Radar operates as an app marketing and analytics platform for 30,000 app developers and marketers including DEGIRO, ProCamera, Chatterbug and Cronometer. According to SplitMetric, the acquisition represents a “remarkable opportunity to form the industry’s largest platform,” offering AI-powered services that encompass paid user acquisition (UA), app store optimization (ASO), conversion rate optimization, and data analytics.
“App Radar has a range of very powerful tools that are fully complementary to our own. By combining these services we can offer a market leading end-to-end solution that will drive incredible growth for our customers,” said Max Kamenkov, CEO and co-founder of SplitMetrics.
SplitMetrics and App Radar will maintain their seperate brand identities and operate independently, delivering services to over 1,000 customers spanning Europe, the UK, North America, and the APAC region.
“We’re delighted to join SplitMetrics’ team and create a powerful new service for our customers. Our respective strengths in the US and Europe, and key app stores, makes SplitMetrics and App Radar a perfect match,” said Thomas Kriebernegg, Managing Director and co-founder of App Radar.
Operating with a worldwide team of 160 professionals, SplitMetrics currently manages over $250 million in annual ad spend. Its client portfolio includes prominent names such as Babbel, Skyscanner, Glovo, and Rakuten Viber.
“Over the past year, AI has opened the door to the creation of a range of new AI driven marketing techniques that use deep analysis of data to enable much richer and impactful campaigns. The best way to make the most of this is to offer a product to customers that pulls together all their app marketing data and channels and this is exactly what the tie up between App Radar and SplitMetrics achieves,” said Silvio Peruci, Managing Director of App Radar.