Israel-based mobile game developer Playtika has agreed to buy Israeli mobile game maker Innplay Labs, for an upfront fee of $80 million and as much as $300 million.
The deal marks the second acquisition by Playtika, following its acquisition of Youda Games portfolio from Azerion for $165 million in July. The acquisition of Innplay Labs is seen as a chance to increase its footprint in the Luck Battle genre and capitalize on the studio’s skills in producing fascinating gaming experiences.
Playtika seeks to promote sustained, long-term growth for the gaming market for Innplay by utilizing its LiveOps capabilities and proprietary technologies.
“The acquisition of Innplay Labs represents another strategic expansion of our portfolio with a promising and innovative growth franchise,” said Playtika CEO Robert Antokol. “We are confident that combining our expertise with Innplay’s talented team will result in exceptional gaming experiences for our players.”
Innplay Labs, which was founded in 2019, has made a name for itself With Animals & Coins. Playtika will rebrand both Innplay Labs and Animals & Coins after the acquisition.
“Innplay Labs formed with the goal of shaping the next generation of mobile gaming,” said InnPlay Labs CEO Ore Gilron. “Four years later, our robust team of talented high skilled game operators have put their passions together to create an outstanding game product with rich engaging content, providing our audience with a uniquely entertaining gaming experience. Looking ahead, we believe becoming a part of Playtika’s strong portfolio of casual titles will take Innplay Labs to new heights.”
“I couldn’t ask for a better outcome,” said founder of Innplay investor Vgames, Eitan Reisel. “My vision for Vgames has always been to advance the thriving gaming ecosystem and this deal marks a significant milestone in this journey. This acquisition is a testament to Innplay’s incredible talent, focus and rapid growth and I’m thrilled they are joining forces with Playtika, a powerhouse in our industry.”
The proposed acquisition is subject to customary closing conditions.