Playtika invests $25M in Turkish mobile gaming company Ace Games

Israel-based mobile games developer & publisher Playtika announced on Monday that it has acquired a minority stake in Turkish mobile gaming company Ace Games for $25 million.

Ace Games is mostly known for its casual title Fiona’s Farm, which currently has more than 1 million downloads on Google’s Play Store alone. The company was founded in 2020 by Hakan Bas, who also co-founded Toon Blast and Toy Blast-maker Peak Games that was acquired by Zynga for $1.8 billion two years ago and became the first unicorn of Turkey.

Image Source Fiona8217s Farm on Facebook

Playtika’s Chief Executive Officer Robert Antokol said: “Our investment in Ace Games is an important milestone in the execution of our new games investment strategy as Playtika continues to seek exposure to high-growth potential game IP in cost-effective ways. The talented team at Ace has built a best-in-class and innovative product on the ‘Match-3 and Meta’ game model. Playtika can greatly complement Ace with our LiveOps and Digital Studio capabilities, leveraging our enhanced monetization and game operations leadership in mobile gaming.

Ace Games’ founder and CEO Hakan Bas commented: “Playtika has an unrivaled reputation for delivering superior in-game experiences, scaling mobile games to global dominance in their respective categories. We are excited to be teaming up with Playtika as an investor and partner that will help us continue to grow this title, and possibly others, into leading mobile game franchises.

The Israeli gaming company also acquired battle royale games maker JustPlay.LOL for an undisclosed amount earlier in March, and home design app maker Reworks for $400 million in September 2021.

Written by Sophie Blake

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