Sophie Blake
OneSignal, a US-based customer engagement platform, announced on Thursday that it has raised $50 million in a Series C funding round led by BAM Elevate. The round, which brings the total amount of funding the company has received so far to over $80 million, also saw participation from Nimble Partners and its existing backers SignalFire and Zach Coelius.
Founded in 2014 by George Deglin and Long Vo, OneSignal first started its journey as a mobile game studio and decided to evolve into an app engagement platform after not being able to find an easy solution to message their users, in their words.
Its platform, which offers mobile & web push notifications, in-app messaging, SMS, and email solutions, is now used by 1.7 million marketers and developers worldwide, including notable clients such as Zynga, Bitcoin.com, USA Today, Upwork and many others.Â
The company said that they’ll use the funding money to support its global expansion and advance its email-messaging solutions, analytics tools and its recently launched workflow builder tool named ‘Journey’.
‘’Every modern business understands the need to have a strong mobile presence and the importance of engaging with customers across multiple channels,’’ said George Deglin, OneSignal’s Chief Executive Officer and Co-founder. ‘’We’re moving quickly and decisively to meet the requirements of today’s marketers and developers. We’re excited to have BAM Elevate’s backing to help us accelerate our mission to democratize customer engagement for millions of businesses worldwide.’’
The company also announced that Bam Elevate’s Chief Operating Officer Jamie McGurk, who has over 20 years of experience in operating and investing, will join OneSignal’s board of directors.
“Today’s users expect hyper-personalized, relevant, and timely communication across every touchpoint. Creating a multichannel communication strategy is a must and OneSignal allows you to do this quickly and easily,” said McGurk. “It’s an honor to join the OneSignal team and I’m looking forward to working with George and the rest of the leadership team to continue on the great progress the company has made.“
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