Whitelisting
A whitelist is a list of good quality ad networks and publishers created by mobile advertisers to allow the listed sources to run their user acquisition campaigns. Adding a source to a whitelist means being sure that it has quality traffic and can run an advertiser’s ad campaigns.
Blacklisting and whitelisting are important operations for mobile advertisers to find out the most quality sources and to avoid fraudulent sources. While advertisers suspend bad quality and fraudulent publishers in blacklisting, high quality sources are marked and allowed to run campaigns on whitelisting.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in InsightsGenerative AI: The Emerging Focus of Antitrust Scrutiny Against Big Tech
For decades, Google’s dominance in online advertising and search has attracted scrutiny from regulators and publishers alike. But while billion-dollar fines and antitrust lawsuits have chipped away at its ad-tech empire, the next battleground is taking shape elsewhere: generative AI. Unlike traditional search results that link users to websites, generative AI features like Google’s “AI […] More
- in Deals and IPOs, News
Didomi acquires Sourcepoint, expanding footprint in global privacy tech
Didomi, a France-based consent management platform (CMP), has acquired Sourcepoint, a U.S. and U.K.-focused privacy technology firm, consolidating two companies in the data compliance and consent management market. The deal, announced Tuesday, follows Didomi’s April acquisition of Addingwell, a server-side tagging company. Both acquisitions are backed by Marlin Equity Partners, which bought a majority stake […] More
TikTok’s reportedly planning a U.S.-only ‘M2’ app as ByteDance nears sale to avoid ban
TikTok may soon sidestep its looming U.S. shutdown with a new ownership deal and an American-only version of the app, as the company races to comply with the Protecting Americans from Foreign Adversary Controlled Applications Act. According to a new report from The Information, TikTok’s parent company ByteDance is close to finalizing a sale agreement […] More
