View-Through Attribution
View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
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Twitter replaces its free API with a paid monthly plan
Elon Musk’s social networking platform Twitter announced that the company will no longer offer free access to its API starting February 9th. Third party developers who offer services powered by the API will now be required to subscribe to Twitter’s upcoming basic tier, the Twitter Developer account said on Thursday. While the company hasn’t disclosed […] More
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DoubleVerify identifies first large-scale ad fraud scheme to target audio apps
Digital ad-tech and verification company DoubleVerify announced on Thursday that its Fraud Lab team has discovered a first-of-its-kind large-scale ad impression fraud scheme named ‘’BeatSting’’ that specifically targets audio inventory. The US-based company, which recently extended its partnership with Elon Musk’s Twitter, said that advertisers that don’t have protection lose up to $1 million every […] More
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The 9 Best Animation Apps for iPhone
You don’t need to know how to create animations, we have reviewed and listed many fun animation apps for you that anyone can easily animate. Here are the best animation apps for iPhone! FlipaClip: Create 2D Animation Price: Free/In-App Purchase: Up to $9.99 FlipaClip: Create 2D Animation is a fantastic app that brings your dream […] More
