View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
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Tech giant Apple seems to be getting ready for the release of its long-awaited standalone classical music app named ”Apple Music Classical” Mentions of the new music service in Apple’s backend code were discovered by a Twitter user called Aaron, signalling that we could see it on the App Store pretty soon. Apple first announced […] More
Whether you have an Android or an iPhone, the device comes with a default ringtone when you first take it out of the box. For some users, the ringtone is not important, but many users want a ringtone that is unique to them. If you cannot assign a different ringtone through the device’s own tools, […] More
While Instagram is under fire for the growing number of ads and suggested posts it shows to users, a new app named ‘’the OG APP’’ promises a non-intrusive IG experience. According to TechCrunch, the app uses Instagram’s official API to enable users to log into their accounts. After entering their IG credentials, it lets them […] More