View-Through Attribution
View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Press ReleasesNavigating Mobile Advertising’s New Frontier: A Q&A with Digital Turbine’s Ben Holmes
As global regulations like the EU’s Digital Markets Act (DMA) begin to reshape the mobile ecosystem, marketers and developers face a rapidly shifting landscape marked by opportunity and uncertainty. Between the rise of alternative app distribution models and the ongoing economic pressures impacting ad budgets, it’s a pivotal moment for those in mobile advertising. To […] More
Reddit rolls out Dynamic Product Ads to all advertisers
Reddit has officially launched its Dynamic Product Ads (DPA) to general availability, opening up the tool to all advertisers following a year of beta testing. The move marks a significant step in Reddit’s evolving ad strategy, aiming to position itself as a central hub for commerce-driven conversations and performance marketing. Dynamic Product Ads automatically populate […] More
- in Deals and IPOs, News
RevenueCat secures $50M to expand subscription infrastructure as AI and web payments reshape app economy
Subscription platform RevenueCat has raised $50 million in a Series C funding round to expand its services beyond mobile app monetization, as demand accelerates for flexible billing solutions across app categories, including artificial intelligence and mobile gaming. The round, led by Bain Capital Ventures with participation from existing investors such as Index Ventures, Y Combinator, […] More
