Sub-publisher

A sub-publisher is a sub-advertiser where mobile ads actually run. A sub-publisher collects campaign data from publishers who directly get in touch with advertisers. Publishers work with a lot of sub-publishers to run their mobile ad campaigns but advertisers don’t communicate with them directly.

Publishers don’t have their own inventory to run mobile advertising campaigns. Instead they are either automatically or manually integrated with sub-publishers. 

Sub-publisher management includes campaign optimization, mobile ad fraud detection, targeting options. Most ad networks mask their sub-publisher lists and don’t want to share this information with advertisers. Instead they share an internal code to let advertisers see sub-publisher based data. Whitelisting and blacklisting is done through those codes instead of the real names of su-publishers. 

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    The Best Calendar Apps for Android

    How about managing your day effortlessly? Most of us can miss special days, appointments, etc. because of our busy work schedules. We usually take notes in our notebooks or sticky notes to avoid this. Well, is it enough? You should try using a personal calendar app to avoid these problems and organize your life better. […] More

    Read More

  • in

    The 7 Best Intermittent Fasting Apps

    We have heard about many different types of diets from the past to the present, and healthy, unhealthy, effective, and ineffective diets are emerging every day. What if I told you that there is a healthy way to lose weight without dieting? Intermittent fasting has a system quite different from the restrictions imposed by the […] More

    Read More

  • in

    The 6 Best Pill Reminder Apps

    Medicines and vitamins are indispensable for most of us in daily life. In addition, most of us have used drugs regularly at some point in our lives. Medicines, antibiotics, gynecological pills and vitamins used for chronic diseases always require regular use. But is it easy to keep up with this order? Due to the intense […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X