CTIT - Click to Install Time

CTIT, stands for Click to Install Time, is a type of measurement used to detect anomalies in time from when a user clicks on an ad to the install. It helps mobile advertisers to detect attribution fraud types like click spamming and click injection

A short Click to Install Time means there is an abnormally short time between a click and an install and this gives an idea to mobile advertisers about if there is a fraud attempt on attribution of installs.

CTIT analysis can be conducted via attribution tools (Mobile Measurement Partners) or third party mobile ad fraud detection and prevention tools.




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    The 10 Best Selfie Apps for iPhone

    Selfies that have entered our lives with social media have become an inseparable element of collecting memories. But having the best phone isn’t enough for the perfect selfie. You can make the final touches with the applications that will prepare the selfies you have taken for sharing. In this article, we have brought together the […] More

    Read More

  • in ,

    The 5 Best Flight Simulators for Android

    Simulation games, which become more realistic every day, give players the chance to taste the lives they could not have. A realistic and detailed flight simulator can give you a real flight experience. In this list, we’ve put together the best flight simulators for Android where you can travel the world like a pilot and […] More

    Read More

  • in

    The 5 Best Period Tracker Apps

    Period tracker apps help you to understand your cycle, to answer the question “When was the first day of your last period?” easily, and to have insights into any symptoms and patterns that can give you a signal about any possible health issues and potential concerns.  Even if your period is regular, it gives you […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter