Meta announced on Monday that it’s launching the Facebook Reels API to enable Reels sharing from third-party web and desktop applications to public pages on Facebook via its new ‘Share to Reels’ feature.
‘’We realize that many creators and brands rely on third-party tools when creating Facebook Reels and we want to enable simplicity and ease of sharing video content from their tool or app of choice through the ‘share to reels’ feature,’’ the social media giant said in a blog post.
Once a third party app integrates the new Facebook Reels API, its users will be able to directly share their Reels created on that platform to their public Facebook pages with a single click, without having to download videos first and upload them to Facebook later.
The feature could be highly useful for those who use content creation and social media management platforms and those who develop these tools and want to enhance user experience.
The company said that the new API has already been integrated by creator content amplification platform Jellysmack, social media management tool Sprout Social, and website & app building tool Wix.
The announcement comes a week after WSJ reported an internal Meta document which revealed that most Reels users have no engagement at all.
In order to boost Reels reach and engagement, Meta also recently launched several Instagram Reels APIs which now allows developers to manage their content & ad publishing and also get more detailed insights. In mid August, the company also rolled out a new feature to enable crossposting Instagram Reels to Facebook.