The desktop sharing feature for Instagram has been one of the features that all users, especially social media managers, have been eagerly waiting for for years. The feature has finally taken its place among the priorities of the Instagram team.
“We know that many people access Instagram from their computer,” said Facebook spokeswoman Christine Pai. “To improve that experience, we’re now testing the ability to create a Feed post on Instagram with their desktop browser.”
The feature was spotted by social media consultant Matt Navarra.
The feature is currently in the testing phase and has not been opened to many people yet. In fact, it was possible to share posts on Instagram from the desktop for a while via Facebook Creator Studio. Likewise, tools like Hootsuite already allow you to share Instagram posts from desktop devices.
Although not very often, Instagram continues to gradually add features to its desktop version. Bringing Stories to the Desktop version in 2017, the company also brought Live broadcasts and messaging features to the desktop during the pandemic period.
This week, It is also announced that iOS users can now share tweets to Instagram Stories directly from the share menu.
Instagram’s parent company Facebook’s main focus for its family of apps is boosting its ecommerce business. Earlier this month, Facebook CEO Mark Zuckerberg had announced a native affiliate tool and new Shops features to make it easy to create Instagram Shops.
This week Zuckerberg also introduced new e-commerce features for Instagram, WhatsApp, and Facebook Marketplace, including Shops on WhatsApp and Marketplace, Instagram Visual Search and Shops Ads.