HBO Max Revenue and Usage Statistics (2024)

What is HBO Max?

HBO Max is a subscription-based digital streaming platform owned by Warner Media. HBO Max, which entered service in May 2020, has original and licensed content as well as the contents of the HBO channel. It gathers brands such as Cartoon Network, HBO, DC, Max Originals under one roof. It can be accessed from a TV, tablet, or smartphone that supports the app. A subscription is required to access the platform.

HBO Max Release Date: May 27, 2020

Owner: WarnerMedia

HBO Max Supported Devices: Apple iPhone, iPad, and iPod Touch (with iOS 12.2 or later), Android phone and tablets (with Android OS 5 or later), Amazon Fire tablets (4th generation and later), smart TVs, streaming devices including Fire Stick and Roku. 

HBO Max Revenue Statistics

• In 2023, Warner Bros. Discovery earned $7.7 billion from Max, with approximately $449 million coming from in-app subscriptions on iOS and Android.

• In 2023, Max’s average revenue per user increased from $10.54 to $11.09.
• In January 2022, HBO Max generated $48.7 million in in-app purchase revenues worldwide.
• HBO Max parent company’s revenue reached $41 billion at the end of 2021, which was down 10% from $45.7 billion in the prior-year period but ahead of estimates for $40.4 billion. (Deadline) 
• At WarnerMedia, content and “other” revenue jumped 45% in Q4 2021 to $4.4 billion, which the company credited to higher TV licensing and theatrical box office.
• HBO and HBO Max’s domestic revenue per subscriber at the end of 2021 was $11.15. 

HBO Max User Statistics

• Max grew to 95 million subscribers worldwide in 2023, with a target of 150 million by the end of 2025.
• In 2023, Max garnered 54 million subscribers in the U.S., trailing Netflix by approximately 20 million.
• In 2023, Max saw 58.9 million downloads.
• HBO Max led in market share of US app downloads with 21% in Q1 2022, followed by Disney+ and Netflix. The video streaming app was also among the top apps with the highest monthly active users with 10% of market share. The platform has had success adding new users since with its U.S. market share climbing from 4.5% in Q2 2020 to 10% in Q1 2022. 
• HBO Max and HBO ended Q1 2022 with total global subscribers of 76.8 million, up 12.8 million year-over-year, and up 3.0 million from the prior quarter. (Techcrunch)
• In January 2022, HBO Max generated 13.84 million downloads worldwide. (Statista)
• When HBO launched Made for Love, it resulted in a 61% increase in the HBO Max app installs. 
• As of the end of 2021, HBO, including HBO Max, reached 73.8 million subscribers worldwide. (AT&T) 
• The number of HBO Max viewers in the United States is expected to reach over 100 million as of 2025. (Statista)
• From Q1 2021 to Q3 2021, HBO Max was among the leading  video streaming apps worldwide, with 57 million downloads. 

How many users does HBO Max have?

In 2023, Max expanded its global subscriber base to 95 million, aiming to reach 150 million by the close of 2025.