Facebook Partners With AppsFlyer To Provide Better Ad Tracking For Game Developers

Facebook Audience Network and Appsflyer, leading California based- SaaS mobile marketing analysis and attribution firm, announced a first-to-market partnership to provide game developers with campaign-level ROAS (Return On Ad Spend) measurement solutions. 

Facebook is now more than a social networking company. It is a must for almost every business, including the mobile gaming industry. Millions of game developers are actively using the user acquisition campaigns Facebook Audience Network provides, to monetise their products and grow their audience. 

However, monetisation revenues from UA campaigns were not much precise as they were calculated based on averages so marketers had to make decisions according to the incomplete data. 

Facebook partnered with AppsFlyer to enable gaming app developers to maximise their Return On Ad Spend (ROAS) & Lifetime Value (LTV) and gain more precise insight into how they can improve their UA campaigns. 

Our new campaign-level measurement solution fulfills a critical gap in the market by helping marketers on our platform truly understand if their return on ad spend is both accurate and profitable.

With measurement being the precursor to optimization, together with AppsFlyer, we’ve taken the initiative to create a product that helps game marketers and publishers understand the effectiveness of ad campaigns they run on the Audience Network platform. We’re committed to helping game developers build sustainable businesses and this represents another opportunity to provide them with accurate, granular insight and the right tool to grow and improve their business.

Mat Harris, Director of Product Management, Facebook Audience Network 
Source: AppsFlyer

We are thrilled to roll out this collaboration with Facebook Audience Network to bring additional value to our mutual customers. Facebook Audience Network is providing a significant foundation to perform precise optimization for gaming advertisers.

Elad Mashiach, Chief Partner Officer, AppsFlyer
Source: AppsFlyer

You can click here to join the Beta program.

Written by Maya Robertson


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