27.10.2022 UPDATE: Apple pauses gambling ads in product pages following developer complaints
Just after Apple started showing more ads in the App Store, many developers flocked to social media platforms to voice their concerns about gambling ads displayed in their individual product pages.
The iPhone-maker launched its new ad slots yesterday, allowing developers to get their apps shown in the Today tab of the App Store’s main page and the ‘’You Might Also Like’’ section which appears at the bottom of app pages.
The company also allows them to choose a different app category for their ads, which has obviously led to gambling-related ads showing up in irrelevant product pages.
Another developer tweeted that he visited his product page ten times and he encountered a gambling ad 30% of the time.
Some developers argue that Apple is moving away from the advertising standards that Steve Jobs set years ago, and has come to a point where it allows gambling ads to be published easily so that it can grow its ad revenue even more.
According to Bloomberg’s tech reporter Mark Gurman, Apple aims to bring its $4 billion annual advertising revenue to double digits, and it could start showing ads across its other products including the Maps and Books apps to be able to do so.
Meanwhile, the company is also reportedly planning to start showing ads in Apple TV+, sources familiar with discussions recently said.