Consumer spending on Twitch exceeds $1 billion

According to App Annie, Twitch has surpassed $1 billion in global consumer spending, making it the latest live streaming app to join the Billion Dollar Club on mobile. 

The largest markets driving lifetime spend in the popular app are the US, UK, Germany, Canada, France, Australia, South Korea, Italy, Mexico, and Spain, respectively.

Also Read: Disney+ surpasses $2 billion in global consumer spending

At Twitch, which was among the top 10 non-game apps for annual consumer spending for the first time in 2021, consumer spending is driven by in-app purchases that give “gifts” to creators during live streams. 

On Twitch, “Bits” is a virtual product that allows viewers to financially support creators, while “subs” (monthly channel subscriptions) lets viewers access exclusive creator benefits like custom emotes. 

Generated 22 million new downloads in the first quarter of 2021, Twitch’s monthly worldwide mobile active users increased by 69 percent from March 2020 to March 2021. 

Written by Maya Robertson


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