As iOS 14.5 is close to being released with the app tracking transparency feature, starting April 1st, Apple has started to reject app updates that don’t comply with its app tracking transparency rules.
Potentially thousands of apps have been rejected so far, with Forbes listing Heetch, Radish Fiction, and an InnoGames app.
Developers seeing app rejections are getting a message saying: “Your app uses algorithmically converted device and usage data to create a unique identifier in order to track the user.”

Mobile marketing analyst Eric Seufert said that an Adjust SDK causes the rejection related to its data collection of data used for device fingerprinting. If so, thousands of apps with Adjust SDK could have been impacted.
Per a number of developers, Apple has begun rejecting app updates that include the Adjust SDK related to its collection of data used for device fingerprinting.
— Eric Seufert (@eric_seufert) April 1, 2021
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