White House teams up with dating apps to encourage vaccination

The White House COVID-19 response team announced that they’ve teamed up with popular dating apps including Tinder, Bumble, Hinge, Match, OkCupid, Chispa, BLK, Plenty of Fish and Badoo to encourage vaccination. 

As part of the partnership, the apps will offer premium features such as profile boosts and super likes and more for users who get vaccinated. 

For example; Tinder announced that it’ll offer a free Super Like for users who display the “I’m Vaccinated” or “Vaccines Save Lives’’ stickers on their profile. In addition, the app will also show users the nearest vaccination locations. 

”We’re excited to work with the White House to help 70% of American adults get vaccinated by July 4th.” said Tinder CEO Jim Lanzone. ”Nothing like fireworks to signal a new spark and a new start for those looking to meet new people IRL this summer.”

Also Read: Consumers spent over $3 billion on dating apps in 2020

Another popular dating platform OkCupid, which found that users showing their vaccination status were 15% more likely to get likes and 14% more likely to get matches, announced that it will offer users a free boost if they add the “I’m Vaccinated” badge to their profiles. 

During the press conference held last Friday, White House Senior COVID Advisor Andy Slavit said; ‘’Social distancing and dating were always a bit of a challenging combination.’’ 

‘’We have finally found the one thing that makes us all more attractive: a vaccination.’’