Maya Robertson
Viamedia and Perpetual Media have joined forces in an exclusive partnership to enhance digital-out-of-home (DOOH) advertising. The collaboration, encompassing over 60 Designated Market Areas (DMAs), aims to capitalize on the anticipated growth of the DOOH market, offering a unified approach to navigate the complexities of the media landscape.
The strategic alliance goes beyond expanding audience reach, emphasizing the creation of impactful and memorable experiences that deeply resonate with consumers. David Solomon, CEO of Viamedia, expressed excitement about introducing innovative advertising formats that captivate audiences, transforming the future of out-of-home advertising.
“Due to consumer and business demand, video marketing is trending rapidly toward personalization,” said David Solomon, CEO at Viamedia. “To date, ad targeting has been focused on mobile and in-home devices and platforms. Perpetual Media has cracked the code for delivering personalized video messaging to consumers via place-based, out-of-home networks. The DOOH market is expected to grow significantly, and this partnership is an important additional step toward providing advertisers the best opportunities to reach consumers in a fragmented media landscape.”
Brandon Wilton, the founder-CEO of Perpetual Media based in Los Angeles, highlighted the potential of combining his company’s ad tech with Viamedia’s proficiency in local and regional ad sales. He envisions the partnership creating a new paradigm in the advertising world.
“Joining forces with Viamedia marks a pivotal moment for Perpetual Media. This partnership is more than just a business agreement; it’s a strategic move to revolutionize the way advertisers connect with consumers in the DOOH space,” said Brandon Wilton. “Our advanced technology combined with Viamedia’s expertise in local and regional advertising sales is set to create a new paradigm in the advertising world.”
Viamedia, known for placing over 1 million ads daily across 28 states, offers a single point of sale to over 6,000 local, regional, and national advertisers. Leveraging rich data, Viamedia delivers dynamic cross-media ads spanning TV, streaming, mobile, search, and social platforms.
Perpetual Media specializes in DOOH advertising across diverse venues such as retail, casinos, entertainment, and health-and-beauty enterprises. The company’s platform currently features 3,500 screens in the U.S. and a total of 8,000 screens across the U.S. and Canada. The Viamedia-Perpetual Media partnership signifies a strategic move to capitalize on the evolving landscape of out-of-home advertising, promising a transformative impact on brand-consumer interactions in public spaces.
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