Last Week’s Top Mobile Marketing Reads: 17-23 August 2020

Here are the top 5 most-read mobile marketing news during the week of August 17-23 2020.

1. Pokémon Home Hits $5.5 Million in Revenue in Its First 6 Months

The Pokémon Home app which was launched in February this year in order to enable users to gather all their Pokemons in one place and trade with other Pokemon players from around the world, has made $5.5 in revenue and accumulated a total of 7 million app downloads on Apple’s App Store and Google Play Store in its first 6 months.

2. Epic Games has filed an injunction to prevent Apple from removing Fortnite from the App Store

After Apple removed Epic Games-owned Fortnite from the App Store following the developer’s introduction of a new direct payment system which bypassed its 30% fee collected from in-app purchases, Epic announced that it filed a motion for an injunction to block the removal. 

3. Epic Games To Host #FreeFortnite Cup With Anti-Apple Prizes

Epic Games also announced a new tournament named #FreeFortnite Cup which took place on August 23 and where players competed with each other to get 1200 pieces of gaming hardware including Alienware Gaming Laptop® and Razer® Gaming Laptop, as well as some anti-Apple prizes such as #FreeFortnite hats and the evil-looking apple outfit named Tart Tycoon which was featured in the Nineteen Eighty-Fortnite video.

4. Tencent becomes a minority stakeholder in Voodoo

China-based Tencent, investor of world-famous game companies such as Ubisoft, Activision Blizzard, Riot Games and Epic Games, announced that it has taken a minority stake in Voodoo, France-based casual game maker which has launched over 100 gaming apps and accumulated 3.7 app downloads so far.  

5. TikTok-Rival Likee Reaches 150 Million Monthly Active Users Worldwide

As the clock is ticking for TikTok in the United States, JOYY shared its financial results for the second quarter of 2020 and reported a 86.2% year-over-year growth in Likee’s monthly active users count.