Last Week’s Top Mobile Marketing Reads: 14-20 September 2020

Apple revised its App Store rules to enable game streaming services to operate through its app market, Youtube introduced a new short video feature in India where TikTok recently got banned, and so many developments happened in the mobile ecosystem in the previous week. 

Here are the 5 most-read mobile marketing news between 14 – 20 September 2020. 

1. Apple Revises App Store Rules To Allow Stadia and XCloud On iOS

Tech giant Apple has updated its App Store Guidelines and made some important changes to let popular game streaming services in the industry including Microsoft xCloud and Google Stadia operate on its app market. It may seem like a win at the first glance, but Apple said it will require them to submit all of their games one by one. 

2. Youtube Rolls Out TikTok Rival Youtube Shorts In India

Following the TikTok ban in India, global tech companies are now looking for ways to bring similar products to the country which was the app’s largest overseas market. Instagram came up with Reels first, and now Youtube has launched its short video feature named Youtube Shorts which will allow Indian users to create videos up to 15 seconds and add over 100,000 tracks to them. 

3. Google Play Store and App Store Under Scrutiny In Australia

The Australian Competitions & Consumer Commission (ACCC) announced a probe into the mobile app market in the country and will examine ‘the experiences of Australian consumers, developers, suppliers and others’ on Google Play Store and Apple’s App Store. 

4. Zwift Raises $450 Million To Make A Seamless ‘At Home Gamified Fitness’ Experience

Zwift, a popular cycling and training program which has accumulated over 2.5 million accounts in 190 countries since its first launch in 2015, has raised $450 million in a Series C funding  to make a seamless ‘at-home gamified fitness’ experience. 

5. Spotify Takes Offense At Apple’s New Service ‘Apple One’

After Apple announced that it’s rolling out a new service called ‘Apple One’ which will allow users to access all Apple services including Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud under one simple plan, Spotify said ” Apple is using its dominant position and unfair practices to disadvantage competitors and deprive consumers by favoring its own services.”, calling on competition authorities to act urgently.