SuperScale raises $5.4 million Series A

SuperScale, a revenue growth platform for mobile game developers and publishers, announced that it has raised $5.4 million (€5 million) in a Series A funding round led by Venture to Future Fund with participation from Across Private Investments and Zero One Hundred. 

SuperScale says this is the company’s first major capital raise after a small seed round in 2020.

Founded in 2015, SuperScale offers a comprehensive SaaS analytics platform which helps game developers and publishers identify revenue-boosting strategies, as well as expert publishing and game management services to grow game earnings. Over 150 mobile games, generating more than two billion downloads worldwide, from developers including EA, Lego, Big Fish Games, and BoomBit have been supported by the company.

“For nearly 10 years SuperScale has been quietly gaining traction with its unique blend of data and professional services – combined with a ‘grow games or go home’ approach. In 2023, it’s arguably more difficult than ever for companies to scale their games, so it felt like time to expand the scope and depth of our services to support more developers and publishers to succeed. This funding endorses the incredible hard work of our team, and will help us hit major milestones in our ambitious roadmap as we drive rapid growth for SuperScale and our customers alike,” said Ivan Trancik, CEO and Founder at SuperScale.

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The company plans to use the funding to expand its services and offer them to more developers and publishers worldwide. This includes its ‘Venture Publishing’ approach, where SuperScale invests into customers’ games, taking on direct responsibility for their marketing, monetization and LiveOps. This investment is recouped from a revenue share on the additional profit subsequently generated by the games.

Following Apple’s privacy-first policy changes in 2021, SuperScale is seeing an extraordinary increase in demand that is being driven by the business model modifications that have been made to mobile gaming. In addition to its Bratislava headquarters, the firm added offices in London in 2022 and Gdask in 2023, more than doubling its staff since 2019.

“SuperScale offers an ingenious blend of scalable technology and an expert team which combine to create something unique and remarkable in the market today. It has an innovative yet robust business model which is ideal for the current economic climate both globally and within the games industry specifically. We couldn’t be more excited to make this investment into Ivan and the SuperScale team. It has been a privilege for Across to be a part of this unique and once in a generation opportunity emerging in our region,” said Peter Jakubička, CEO at Across Private Investments.