Start.io partners with Pixalate to fight mobile ad fraud

Mobile marketing and audience platform Start.io announced that it has implemented Pixalate Analytics and MRT solutions to prevent mobile ad fraud. Looking to expand its existing proprietary fraud prevention and detection tools, Start.io was looking for an MRC-accredited partner-vendor to add to its existing in-house developed tools.

Start.io currently has direct integration with over 500K monthly active apps, providing access to “unprecedented levels” of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel growth. 

“Our top priority is protecting our clients against ad fraud,” said Ravit Ross, Start.io’s CRO. “We’ve taken numerous actions to ensure that nothing can go live on our platform unless we have complete certainty about it, and this is yet another step toward 100% accountability.”

Pixalate is a fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising. Analyzing over 5 million apps across five app stores and more than 2 billion IP addresses across 300 million connected TV devices and 80 million domains to detect and report fraudulent advertising activity for its customers, Pixalate raised $18.1 million for its fraud prevention platform in September 2021. 

“Fraud is one of the biggest challenges facing the ad industry going into 2023,” said Ronnie Mellow, Vice President of Operations at Pixalate. “Pixalate is one of the leading accredited platforms that offers a white box IVT analytics dashboard to our partners surfacing detailed metrics and dimensions to hone in on IVT sources, giving our clients industry-leading risk management and dispute resolution insights. We commend Start.io for its dedication to fighting ad fraud.”