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Partner Posts
Aonic invests initial $10M in Mega Fortuna as part of $70M acquisition strategy
Based in Bursa, Türkiye, Mega Fortuna boasts 10 million MAUs for its mobile gaming discovery and loyalty platform. Aonic, a fast-growing video gaming and technology group, has completed a $10 million minority investment in Mega Fortuna. The deal includes an option for Aonic to acquire the entire share capital of Mega Fortuna for a valuation of […] More
MobileAction completes partnership with Skai’s Apple Search Ads business unit
The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers. MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This combination significantly […] More
Unlocking hidden marketing gems in Q5
by Noman Munif, SVP Sales at Adjust While Q4 is prime time for marketing campaigns and often takes centre stage in marketing calendars, Q5 (post-Christmas to mid-January) is a golden opportunity that can sometimes get overlooked. With lower competition, reduced advertising costs, and increased user activity, Q5 is the perfect time to build on holiday […] More
Beyond the Hype: Discover how Mobio redefines AI in digital marketing
In the latest Apptica Talks episode, Apptica was hosting Sergey Konovalov, CEO and founder of Mobio Group, who shared insights into the transformative role of AI in digital marketing. Sergey spoke about Mobio’s innovative approach to adopting AI tools, their focus on talent development, and the practical ways AI enhances marketing processes – from creative […] More
Aonic welcomes a growth investment of €152m from Metric Capital Partners and Active Ownership
Aonic, a diversified and fast-growing video gaming and technology group, announced it has entered into a definitive agreement to receive a €100m investment from Metric Capital Partners, a leading pan-European investment firm, to further Aonic’s growth ambitions. Besides, Aonic’s major shareholder, Active Ownership, contributes additional capital to Aonic’s equity by converting its €52m shareholder loan. […] More
Gamelight Ranks Top 2 in Japan and South Korea for Casual Gaming in Latest AppsFlyer Performance Index
Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, with notable success in Asia. In Japan and South Korea, two of the world’s largest mobile gaming markets, Gamelight achieved Top-2 rankings for Casual gaming across all media sources. This recognition highlights […] More
Mistplay’s new mobile gaming growth report unveils key 2025 trends
Mistplay has released its 2024 Mobile Gaming Growth Report, providing fresh perspectives on user acquisition (UA) and monetization trends, alongside bold predictions for the mobile gaming landscape in 2025. With insights drawn from leading industry experts and Mistplay’s extensive user data, this report offers marketing, product, and monetization teams the tools to optimize the earliest […] More
RedTrack secures $3.2M to enhance AI-driven analytics and automation for media buyers
RedTrack, an AI-powered platform specializing in analytics and automation for media buyers, has successfully closed a $3.2 million Series A funding round. The round was lead by LeadVentures with contributions from InstaVC, IronWolfCapital, and angel investor Balazs Gandera. RedTrack’s platform is currently used to manage and analyze over 60,000 ad accounts, driving $2 billion in […] More
Mobidictum Conference 2024: The Ultimate B2B Gaming Event is Just Around the Corner!
The highly anticipated Mobidictum Conference 2024 is set to take place on October 15-16 in Istanbul, bringing together industry giants like Ubisoft, Xbox, Rovio, and more! This is your chance to connect with global leaders, explore the latest trends, and unlock new opportunities in the gaming industry. With over 100 speakers, exclusive networking sessions, and […] More
Mobile app engagement platform ContextSDK secures $4 million in seed funding
Mobile app engagement platform ContextSDK has announced that it has raised $4 million in a seed funding round. Led by Speedinvest, one of Europe’s top venture capital firms, the round also saw participation from First Momentum Ventures and Heracles Capital. ContextSDK is set to utilize this funding to scale its platform, process over 40 billion […] More
How to Get Featured on the App Store
If you think about “holy grails” in the App Store from a mobile marketing perspective, there are a few things that come to mind: Another “holy grail” people may consider (and slightly more tangible) would be the illustrious App Store feature – placements on the App Store beyond the search results. Coveted by every developer […] More
Media buying’s automation revolution
Greg Castro, VP, Global Partnerships at Mobvista, explains how the benefits of automation are finally being felt in the digital media buying industry Ever since the Romans and the Greeks first built water wheels to power the grinding of grain into flour around 2,000 years ago, automation has enabled humans to do things more easily […] More
Measuring the Impact of App Store Optimization – Understanding Organic
No matter the type of app or business model, at the very end of the day, all developers and companies just want one thing: more downloads. Downloads can come from anywhere though. You’re likely running user acquisition campaigns through different sources and a multitude of other channels that you think may be bringing in the […] More
Mintegral Enhances Intelligent UA with Advanced Machine Learning Model
Mintegral, a programmatic subsidiary of leading advertising technology company Mobvista, has launched an advanced model for precise user acquisition (UA). The new model, Target CPE (Cost Per Engagement), helps advertisers achieve lifetime value (LTV) goals based on machine learning model predictions. Mintegral customers using this model have already experienced increases of up to 20% in […] More
Global finance apps see 119% revenue surge in Q1 2024
Adjust has released a comprehensive Finance app insights report revealing a remarkable 119% year-over-year (YoY) revenue increase for finance apps globally in the first quarter of 2024. This surge underscores a robust growth trajectory fueled by technological innovations, increased user spending and engagement, and strategic market expansions. The report highlights several key trends shaping the […] More
The Ultimate Games Industry Networking Event of 2024: Mobidictum Conference
Prepare to be part of the region’s most dynamic and influential gaming event – the Mobidictum Conference 2024. The Mobidictum Conference 2024 is set to be the largest and most influential gaming event in the region. Returning for its third edition, it promises unparalleled experiences for gaming enthusiasts and industry professionals. This year’s event will […] More
App Store Marketing: More Than Just Keywords
In the realm of App Store Optimization, keywords have historically taken center stage as they are among the first factors that come to mind that affect rankings and performance. However, what happens when a user comes across your listing thanks to a keyword? Your keyword optimization efforts may be working, but the user journey doesn’t […] More
New Exciting Features of Live Home 3D Version 4.9
Live Home 3D is a multi-platform home and landscape design app for Windows, Mac, iPhone, iPad and Vision Pro. Totalling more than 12 million installations on various devices, this software brings together home design amateurs and professionals, providing ready-made house and interior templates and advanced features like professional construction tools, 2D side view, terrain editing, […] More
Dynamic ads: The value of personalisation and automation
By Ender Ozcan, Senior Vice President of Global Revenue, Adjust The advertising industry has experienced transformative change in recent years, accelerated by advancements in tech as well as constantly changing consumer behaviours. Today, advertising is not as simple as just reaching audiences; now, marketers must consider how to capture their attention, engage them meaningfully, and […] More
Dating Apps & Mobile Marketing – A Match Made in Heaven
Mobile apps have changed the way people interact with one another by altering the path of meeting new friends and in the dating scene, potential mates. Dating apps have contributed to reshaping the societal framework around finding a partner, providing a plethora of different experiences depending on what a user is looking for. From playful […] More
Working with Keywords in the App Store and Google Play
Keywords are one of the main elements of App Store Optimization. In addition to the title, subtitle, and several other fields, they describe your product and allow users to find your application in the store. What Are the Main Functions of Keywords? Your app on Google Play and the App Store is generally described by […] More
Can You Get Hacked Through a Mobile Game?
If you’ve ever enjoyed playing games on your phone, the question, “Is it even possible to be hacked through my phone?” isn’t strange. After all, many of us enjoy the good old puzzle solving and more on our devices. Research shows a worrying number: by 2025, cybercrime will grow to $10.5 trillion. That means that […] More
Gamelight: Outperforms Meta according to new insights from Singular
The latest insights from the Singular market overview reveal yet another triumph for Gamelight; they are the 2nd largest source on Android—only after Google. This means that they outperformed every single competitor, even Meta. The insights also show that despite currently being active in only 11 countries, Gamelight commands an impressive 12% of global ad […] More
3 Essential ASO Strategies for 2024
With every new year comes ways to enhance your App Store Optimization to stay relevant in the eyes of users. For 2024, this means using all the app marketing tools available to maximize reach and engagement. In this article, we’ll touch upon three must-haves for your own ASO marketing strategy so that you can help […] More
Non-Standard Applications of QR Codes
In recent years, QR codes have become ubiquitous in our daily lives, transforming the way we access information with a simple scan. Traditionally, these square-shaped codes have been primarily associated with linking to websites or providing contact information. However, the realm of QR codes has expanded significantly, thanks to innovative approaches by creators and businesses […] More
How App Rankings & Reviews Impact Your ASO
Service recommendations, product suggestions, and online reviews – having verified confirmation of a product’s quality is generally a must for many consumers. Whether it’s searching for a new app or looking to change from an existing one, the digital word of mouth-esque approval that can be found in ratings and reviews can potentially make or […] More
How not to ruin your soft launch: 6 common mistakes to avoid
By Angus Lovitt, Co-Founder of Ramp Soft launching a mobile game is an exciting but stressful stage of game development. Soft launch is the stage where we test a game’s user metrics and marketing strategy in a smaller audience prior to the audience of a wider one. It should tell you whether your app is […] More
How to Perform App Keyword Research
At the heart of App Store Optimization lies the concept of keywords. In this article, we’ll delve into the essence of keywords in ASO, discuss keyword search volumes, and explore how to identify quality keywords for your app listing. Buckle up, as we embark on a journey to master the art of ASO through effective […] More
Practical tips on how to use AI tools in user acquisition
In a world buzzing with talk about artificial intelligence and machine learning, it’s surprising how many app marketers are missing out on the true potential of AI tools. With the wealth of information at their fingertips, it’s easy to feel overwhelmed and unsure about where to start. Brought to you by user acquisition and creative […] More
Transforming Content Creation: The Impact of Audio and Video Editing Apps on Mobile Media Production
In the age of mobile technology, content creation has taken a transformative leap with the emergence of powerful audio/video editing apps. Enabling users to craft professional-grade media directly from their devices, these apps have democratized creativity, catering to novices and experts alike and reshaping the way content is produced, shared, and consumed on the go. […] More
3 Things To Do Before Launching Your App
Congratulations on developing your mobile app! However, creating a quality app is just the first step toward success. In today’s competitive market, getting your app discovered by users is crucial. This is where App Store Optimization (ASO) comes into play. ASO is the process of optimizing your app’s visibility and discoverability in app stores, such […] More
2 billion logged in monthly users watch YouTube Shorts, Google says
Tech giant Google announced today that over 2 billion logged-in monthly users are now watching YouTube Shorts, which marks a significant increase from 1.5 billion users the company reported last year. The news comes at a time when the short-video race between TikTok, Instagram, YouTube, and Snapchat continues to gain momentum. These companies are constantly […] More
India confirms new 28% tax will only impact real money games
The Indian government has announced that online games played without stakes won’t be subject to the new 28% tax, and will continue to be taxed at 18%. Earlier this month, the Goods and Services Tax Council of India announced that it raised the tax on real money games to 28%. Since the documents included the […] More
FTC and HHS warn health apps about privacy risks of online tracking
The Federal Trade Commission and the U.S. Department of Health and Human Services’ Office for Civil Rights (OCR) on Thursday sent a joint letter to nearly 130 hospitals and health-app developers, warning them about the privacy and security risks of online tracking technologies. The agencies wrote in the letter that technologies used for tracking users’ […] More
Norway to fine Meta $100,000 per day unless it fixes privacy breaches
Norway’s Data Protection Authority (DPA) announced on Monday that it would fine Meta one million crowns ($100,000) per day from August 4th until November 3rd, unless it takes remedial action and stops tracking Facebook and Instagram users’ personal data, including their physical locations, for behavioral advertising, as reported by Reuters. “It is so clear that […] More
Understanding Mobile App A/B Testing
App Store Optimization (ASO) places great importance on metadata and creative optimization with the objective of increasing app visibility and conversions. While crucial, there are more strategies that allow us to continuously and simultaneously test different app marketing approaches. If you’ve ever wondered how effective your current ASO strategy is or if there are ways […] More
Twitter threatens to sue Meta over new Threads app
Elon Musk’s Twitter is threatening to sue Meta over its newly launched microblogging app Threads, accusing the company of hiring former Twitter employees and using its trade secrets, as reported by TechCrunch. Meta launched Threads on Android and iOS in more than 100 countries on Thursday, days after Twitter came under criticism again due to […] More
Gamelight welcomes mobile gaming industry pioneer James Crabb as Director of Business Development
Gamelight, the innovative AI platform for mobile games marketing, is proud to announce the appointment of James Crabb as its new Director of Business Development. With more than ten years of invaluable experience in the mobile gaming industry, Crabb brings a wealth of expertise and a proven history of success to his role at Gamelight, […] More
Quebecor withdraws its ads from Facebook, Instagram to support Bill C-18
Canadian media and telecommunications company Quebecor announced on Wednesday that it will withdraw all of its advertisement campaigns from Facebook and Instagram to protest Meta’s move to end access to news content on its platforms in the country. The Online News Act, which is also known as Bill C-18, was first introduced on April 5, […] More
Senators ask Meta to explain how it handles CSAM on Instagram
Members of the Senate Judiciary Committee on Wednesday sent a letter to social media giant Meta, demanding the company to explain its shortcomings in enforcement of child safety and how its recommendation algorithm connected pedophilic users, according to a new report from the Wall Street Journal. The news comes weeks after the WSJ reported in […] More
AI at the Core: Gamelight Redefining Mobile Games Marketing
Gamelight has truly disrupted the mobile marketing industry with its groundbreaking AI algorithm, designed to optimize partner quality and drive exceptional results. The impact of this revolutionary technology cannot be overstated, as evidenced by the shortlisted partners who experienced a remarkable x4.5 times higher Average Revenue Per User (ARPU) on average, surpassing expectations across all […] More
AI at the Core: Gamelight Redefining Mobile Games Marketing
Gamelight has truly disrupted the mobile marketing industry with its groundbreaking AI algorithm, designed to optimize partner quality and drive exceptional results. The impact of this revolutionary technology cannot be overstated, as evidenced by the shortlisted partners who experienced a remarkable x4.5 times higher Average Revenue Per User (ARPU) on average, surpassing expectations across all […] More
France’s data protection watchdog issues revised €40M fine on Criteo
France-based advertising technology company Criteo has received a revised fine of €40 million from the French Data Protection Authority (CNIL) for violating GDPR and failing to get user consent around personalized advertising. As reported by TechCrunch, the CNIL launched its investigation into Criteo in 2020, after receiving a formal complaint from London-based Privacy International, which […] More
Australia gives Twitter 28 days to explain how it tackles online hate
Australia’s eSafety Commissioner announced on Thursday that it has issued a legal notice to social media company Twitter, demanding it to explain what it’s doing to combat online hate on its platform. The cyber regulator has given 28 days to the Elon Musk-owned company to respond to the notice, saying that it could receive fines […] More
FTC sues Amazon for enrolling customers in Prime without consent
The Federal Trade Commission of the United States announced that it sued e-commerce giant Amazon for allegedly duping consumers into enrolling in its paid subscription service Amazon Prime without their consent, and making it difficult for them to cancel it. ‘’Specifically, Amazon used manipulative, coercive, or deceptive user-interface designs known as “dark patterns” to trick […] More
Increasing App Downloads with App Store Optimization (ASO)
Within a highly competitive mobile app market, having a well-designed and feature-rich application is only part of the journey. The key to success lies in continuously promoting your app to reach a wider, relevant audience to maximize high-quality downloads. App Store Optimization (ASO) can significantly enhance your app’s visibility by attracting organic traffic to your […] More
Gannett sues Google over alleged monopolization of ad-tech markets
Gannett, the largest news publisher in the United States, announced on Tuesday that it has filed a lawsuit against tech giant Google and its parent company Alphabet, alleging that they monopolize advertising technology (ad-tech) markets. The media company is seeking ‘’very substantial” damages. ‘’Google controls 90% of the market for “publisher ad servers,” which publishers […] More
Twitter advertisers are returning, Elon Musk says
During a tech conference in France on Friday, Elon Musk said that Twitter is regaining almost all of the advertisers who left the platform after the $44 billion acquisition was completed in October, as reported by The Wall Street Journal. Following his acquisition, Musk has made many significant changes to Twitter’s business that ignited a […] More
Japan to require Google, Apple to allow alternative payment systems
The Japanese government announced its plans to introduce new rules that will mandate Google and Apple to let developers use alternative payment systems other than theirs, in an effort to boost competition in the app payments market. As reported by Reuters, according to a government panel’s report released last Friday, the tech giants should also […] More
Music publishers sue Twitter for $250M over copyright infringement
A group of 17 music publishers filed a lawsuit against Elon Musk’s Twitter on Wednesday, accusing the social media company of violating copyright law by allowing its users to share music on its platform without the necessary licences, as reported by Reuters. “Twitter fuels its business with countless infringing copies of musical compositions, violating Publishers’ […] More
India to ban games involving betting, user harm and addiction
The Indian government has prepared a new framework that will ban three types of online games in the country that involve betting, could pose potential harms to users and involve addictive characteristics. As reported by Asia News International (via PocketGamer.biz), in addition to artificial intelligence (AI) technology, online games in India will also be subjected […] More
India denies Dorsey’s claims that it threatened to shut down Twitter
India has denied the claims of Twitter’s Founder and Former CEO Jack Dorsey that it had threatened to shut down the social media platform in the country over non-compliance with its orders. During an interview with YouTube news show Breaking Points, Dorsey said on Monday that the social media company was threatened with shut downs […] More
2023 Apple Design Awards winners revealed
During the first day of the Worldwide Developer Conference, Apple has announced the winners of 2023 Apple Design Awards across six categories. “Apps and games are integral to how we live, work, and play. At Apple, we love to recognize outstanding developers whose apps reflect incredible creativity and design excellence,” said Susan Prescott, Apple’s vice […] More
The expansion of Gamelight reaches France, Italy, Spain, and the Netherlands!
Mobile game advertising platform Gamelight has broadened its scope to 9 countries worldwide, introducing its services in France, Italy, Spain, and the Netherlands, in addition to the United States, Germany, the United Kingdom, Canada and Australia. Germany’s Gamelight is the largest rewarded marketing platform worldwide, launched by LOUD Ventures. This innovative platform leverages its vast […] More
3 Industries That Thrived During the Pandemic
The pandemic has caused a huge strain on companies all over the world. By being forced to close, they lost business and struggled to keep their brands afloat. Employees lost their jobs or needed to change their lives as they started to work from home. Nowadays, it is pretty normal to join an industry that […] More
Meta offers to limit its use of ad data to address CMA’s concerns
In response to the UK’s Competition and Markets Authority’s concerns, social media giant Meta has offered to limit how it uses the advertising data of other businesses for its own ad business. Along with the European Commission, the CMA first launched its in-depth investigation into Facebook Marketplace in mid-2021, in order to see whether Meta’s […] More
Best Cybersecurity Apps for Every Device to Install Right Now
Malware, Trojans, eavesdroppers, trackers, and thieves – all pose serious threats to your smartphone. Despite being mainstream for almost a decade now, these problems have only become worse. So, in addition to your device’s internal security options, it’s wise to have cybersecurity apps that can help safeguard against hackers and other criminals. To help you […] More
2023 Apple Design Awards finalists revealed
Tech giant Apple on Tuesday announced the finalists for 2023 Apple Design Awards which ‘’honor excellence in innovation, ingenuity, and technical achievement in app and game design’’. The winners will be revealed during the upcoming WWDC 2023 event that will take place from June 5 to June 9. Below you can find all the nominees […] More
Meta hit with $1.3bn fine over data transfers to the US
The Irish Data Protection Commission said on Monday that it has fined Meta $1.3 billion (€1.2B) for not complying with a previous court ruling by transferring users’ data to the United States. The social media giant’s data transfers have been under investigation since 2020, and the record fine has been imposed after the DPC received […] More
Apple faces antitrust probe in Italy over alleged app market abuse
Italy’s antitrust watchdog announced on Thursday that it has launched an investigation into Apple for allegedly abusing its dominant position on the iOS ecosystem by applying a more restrictive privacy policy to third party developers than the one it applies to itself. The news comes at a time when the iPhone-maker is facing several antitrust […] More
LinkedIn lays off 716 employees, to shut down jobs app in China
Microsoft-owned LinkedIn announced on Monday that it would lay off 716 employees and discontinue its local jobs app ‘’InCareer’’ in China soon. ‘’Over the years we’ve had to make hard decisions to ensure we were setting the company up to deliver on our vision, and I’m sharing one of those decisions today,’’ said LinkedIn CEO […] More
FTC proposes to ban Meta from monetizing youth data
The Federal Trade Commission of the United States announced on Wednesday that it has proposed changes to a 2020 privacy order which it claims Meta violated by misleading parents about their ability to track and control their children’s communication with others on its Messenger Kids app, and not being transparent about how much access app […] More
iion strengthens gaming advertising capabilities with new senior hire
Global adtech company iion bolsters self-serve advertising platform, driving gaming advertising ecosystem forward and challenging stereotypes with new senior hire iion, the global adtech company that’s redefining monetisation and advertising for gaming, today announces new system enhancements to its revolutionary, self-serve gaming advertising platform immersiion and the appointment of senior hire Yun Yip to Chief Commercial Officer (CCO). According […] More
Apple and Google partner to fight unwanted location tracking
Tech giants Apple and Google announced on Tuesday that they have joined forces to fight unwanted tracking of users through location tracking devices like AirTags. While Bluetooth tracking devices make it quite easy to find items they’re connected to, they are also used by scammers for malicious activities. In order to prevent their misuse, the […] More
Pinterest partners with Amazon to bring third-party ads to the platform
Pinterest announced on Thursday that it has signed a multiyear strategic ad partnership with Amazon to bring third-party ads to the platform. The deal, which makes Amazon Pinterest’s first partner on third-party ad, will increase the number of brands and relevant products on the platform, as well as provide customers with a smooth on-Amazon buying […] More
iOS App Store has 101 million monthly active users in Europe, Apple says
Apple has disclosed the App Store’s total number of monthly active users in Europe in order to comply with the European Digital Services Act. The company’s largest online platform in Europe is the iOS App Store with 101 million monthly users, followed by the iPadOS App Store with 23 million and the macOS App Store […] More
YouTube ad revenue down 2.6% to $6.69bn in Q1 2023
Alphabet-owned YouTube’s ad revenue continued to decline during the first fiscal quarter of 2023 as advertisers are cutting their budgets amidst the global economic slowdown. The company reported an ad revenue of $6.69 billion for the quarter, down 2.6% from $6.87 billion in Q1 2022. While this is the third quarter in a row that […] More
Apple wins appeal in Fortnite-maker Epic’s App Store case
The United States Court of Appeals for the Ninth Circuit has affirmed the 2021 decision of a lower-court judge, which rejected most of Epic’s claims that Apple violated federal law by not allowing alternative app stores on its iOS ecosystem, as reported by Bloomberg. “There is a lively and important debate about the role played […] More
Google proposes letting app developers in the UK to use third party payment options
Following an antitrust intervention by the UK’s CMA, Google has offered to give Android app developers in the United Kingdom a choice of using alternative payment options rather than its own billing system. “Google’s proposed commitments would give app developers the freedom to offer a different billing system of their choosing, known as ‘Developer-only Billing’ […] More
WhatsApp and other messaging apps unite against UK’s online safety bill
A group of messaging services including WhatsApp, Signal, and Wire have united against a proposed internet safety legislation called the ‘’Online Safety Bill’’, which would require these companies to break end-to-end encryption in users’ private chats. As reported by Reuters, the bill was originally intended to build one of the strictest regimes for overseeing social […] More
S.Korea fines Google $32M for blocking games on rival app store
South Korea’s Fair Trade Commission (KFTC) announced on Tuesday that it has fined Google 42.1 billion ($31.88 million) for preventing mobile games from being released on a rival app store. The KFTC said in a statement that the tech giant required Korean developers to launch their titles exclusively on the Play Store for in-app exposure […] More
Baidu sues Apple, developers over sketchy Ernie bot apps
Chinese technology giant Baidu announced that it has taken legal action against Apple and ‘’relevant’’ iOS developers for launching fake apps of its Ernie bot on the App Store, as reported by Reuters. The search giant introduced its artificial intelligence chatbot Ernie bot in March, positioning it as the country’s closest alternative to OpenAI’s ChatGPT […] More
Portuguese NGO files lawsuits against TikTok for ‘profiting from children’
Ius Omnibus, a non-profit European consumer protection group based in Portugal, have filed two class action lawsuits against short form video app TikTok in the Lisbon court, accusing it of allowing children under the age of 13 to create an account despite its terms and conditions, and not taking measures to prevent it. As reported […] More
TikTok fined $15.8M in U.K. for misusing children’s data
The Information Commissioner’s Office of the United Kingdom announced that it has issued a fine of £12.7 million ($15.8M) to TikTok due to several violations of the country’s data protection law, such as misusing children’s data. The ICO said in a statement on Tuesday that the ByteDance-owned company provided its services to more than one […] More
Apple wins appeal against CMA’s probe into mobile browser dominance
The United Kingdom Competition Appeal Tribunal (CAT) ruled last Friday that Apple won its appeal against the Competition and Markets Authority’s (CMA) decision to launch an investigation into the tech giant’s mobile browser and cloud gaming businesses. The CMA announced its investigation into Google and Apple’s mobile browser dominance as well as whether the iPhone-maker […] More
Electronic Arts lays off 6% of its workforce
American video game giant Electronic Arts (EA) announced that it will lay off 6% of its workforce as part of its restructuring plan. In a blog post, CEO Andrew Wilson said that EA’s popular titles FIFA 23, Apex Legends, and The Sims are showing strong performance in spite of the global economic slowdown. However, the […] More
Apple to require developers to submit apps to App Store using Xcode 14.1 starting April 25
Apple announced on Tuesday that all developers will be required to submit their apps to the App Store using Xcode 14.1 or later versions starting April 25, so that their apps will be compatible with iOS 16, iPadOS 16 and watchOS 9. The iPhone-maker said that the latest version of Xcode, which lets developers create […] More
Gamelight takes over Spotlight following an image rebranding
The mobile game advertising platform Gamelight is currently one of the fastest-growing UA platforms! It is the most recent release from LOUD Ventures GmbH, a Hamburg-based mobile game development and publishing company. With its numerous successes in the gaming and entertainment vertical, the company’s previous mobile apps reached the TOP 10 highest-grossing and free apps […] More
Netflix to add 40 new mobile games in 2023
Streaming giant Netflix announced on Monday that it will add 40 new games to its mobile app in 2023, including a new title based on the popular reality show ‘’Too Hot to Handle’’. Netflix made an entry into the mobile gaming space in 2021, allowing its subscribers to play various titles within its Android and […] More
China grants licenses to 27 foreign games in March
China’s National Press and Publication Administration has granted licenses to 27 foreign-based games to be released in the country, as reported by Reuters. The notable titles that have been licensed include Merge Mansion from Tencent, Audition: Everybody Party from NetEase, Fairy Tale: Fighting and Yo-kai Watch 4. The news comes months after the regulator granted […] More
Microsoft says EU’s DMA will help it launch an Xbox mobile games store
In a statement to the Financial Times, Microsoft Gaming CEO Phil Spencer said that the Digital Markets Act in the European Union will help them reach their goal of launching an Xbox mobile games store. The DMA, which will take effect in March 2024, will require tech giants Google and Apple to allow third party […] More
FTC asks social media, video streaming firms info on deceptive ads
The Federal Trade Commission of the United States announced on Thursday that it has issued orders to eight social media and video streaming companies to provide information about how they screen misleading advertisements on their platforms. Last week, the FTC announced plans to vote on whether they should issue the orders to the companies. The […] More
UK bans TikTok on government devices over national security concerns
The United Kingdom has become the latest country to ban Chinese short-form video app TikTok from being used on government devices over national security concerns. ‘’The security of sensitive government information must come first, so today we are banning this app on government devices,’’ said Chancellor of the Duchy of Lancaster Oliver Dowden, in a […] More
Meta to cut another 10,000 jobs
Meta stated on Tuesday that it will lay off 10,000 employees and close about 5,000 more vacant positions that it had not yet filled. The news, which makes Meta the first Big Tech company to disclose a second wave of large layoffs, comes four months after the company announced an 11,000-job reduction, or 13% of […] More
FTC mulls probe into deceptive social media advertising
UPDATE (March 17, 2023): FTC asks social media, video streaming firms info on deceptive ads The Federal Trade Commission of the United States announced that it will vote next week on if they should order eight social media and video streaming platforms to disclose how they track and review deceptive advertising. While the FTC didn’t […] More
TikTok commits $1.3 bn to open 3 data centers in Europe
ByteDance-owned TikTok announced on Wednesday that it will open three new data centers in Ireland and Norway as part of its new initiative named ‘’Project Clover’’ which aims to further safeguard data of its 150 million users in Europe. ‘’This initiative will introduce a number of new measures to strengthen existing protections and further align […] More
White House endorses Senate bill that could allow TikTok’s US ban
The White House has given its support to legislation that twelve senators introduced on Tuesday to enable the administration to ban China-based TikTok and other technologies originated in foreign countries if they are found to pose a threat to national security, Reuters reported. The RESTRICT Act, which stands for “Restricting the Emergence of Security Threats […] More
EU says WhatsApp agrees to be more transparent about policy changes
The European Commission announced on Monday that Meta’s popular messaging app WhatsApp has agreed to offer more transparency about its privacy policy changes. Back in January 2021, the company introduced a privacy policy update which led to a global backlash due to rumors that it would mandate data sharing with other Meta companies. WhatsApp first […] More
EU regulators narrow antitrust case against Apple
European regulators announced on Tuesday that they’ve narrowed their antitrust case against tech giant Apple, dropping a charge related to how it requires developers to use its own in-app payment system. However, the European Commission has now shifted its focus to the company’s practice of not allowing developers to inform users about third-party payment options. […] More
Apple pays $12.1 million fine in Russian antitrust case
Russia’s Federal Antimonopoly Service (FAS) announced on Monday that Apple has paid a fine of $12.12 million (906 million ₽) to settle an antitrust case that accused it of abusing its power in the mobile apps market and favoring its apps over those of rivals, as reported by Reuters. The FAS had announced its decision […] More
Florida AG demands Apple, Google to flag foreign apps
Citing national security concerns, Florida’s Attorney General Ashley Moody sent letters to Apple CEO Tim Cook and Google CEO Sundar Pichai, urging them to inform users about foreign-developed and owned apps in their app stores. “We must ensure that consumers have the information needed to make informed decisions about their data privacy and security,’’ Moody […] More
Roblox reports $579 million in revenue for Q4 2022
Popular online game creation platform Roblox on Wednesday shared its financial results for the fourth quarter of 2022, reporting a revenue of $579 million, up 2% year-over-year. Its net loss was $291 million, up from $147 million in Q4 2021. During 2022’s last quarter, Roblox had 58.8 million daily active users on average, who spent […] More
Epic accuses Google of not complying with Indian antitrust order
Fortnite-maker Epic Games filed an appeal in an Indian tribunal last Thursday alleging that Google isn’t complying with the country’s recent antitrust ruling by not allowing third party app stores on its Play Store, as reported by Reuters. The Competition Commission of India fined Google $161 million in October for abusing its dominance in the […] More
AppLovin reports $702 million in revenue for Q4 2022
California-based mobile app tech company AppLovin has revealed its financial results for the fourth quarter of 2022, reporting a revenue of $702 million. While that’s down 11% year-over-year, it’s slightly above the company’s previous projection of $685-700 million. AppLovin’s software platform revenue increased by 24% Y/Y to $304 million, accounting for 44% of its total […] More
Japan antitrust regulator targets Apple, Google’s duopoly in mobile app market
The Japan Fair Trade Commission on Thursday announced the findings of its investigation into the mobile OS and app distribution service market in the country, saying Apple and Google’s businesses don’t face enough competition pressure. As part of the investigation, which was first launched in October 2021, the JFTC said it surveyed app developers, consumers […] More
Apple now has more than 935 million paid subscriptions across its services
During its Q1 2023 earnings call on Thursday, tech giant Apple announced that it has added 35 million new paid subscribers to its services during the last three months of 2022, bringing the total number to more than 935 million, up 150 million from 2021 figures. The company’s services, which include the App Store, Apple […] More
Fraudulent ‘CryptoRom’ apps bypass Apple and Google’s app review
UK-based cybersecurity company Sophos announced on Wednesday that it has discovered fraudulent ‘’CryptoRom’’ mobile apps that evaded the app review process on Apple’s App Store and Google Play Store. The fraudsters approached their victims by creating fake profiles on Tinder and Facebook, and then asked them to move their conversations to WhatsApp, where they were […] More
DoubleVerify identifies first large-scale ad fraud scheme to target audio apps
Digital ad-tech and verification company DoubleVerify announced on Thursday that its Fraud Lab team has discovered a first-of-its-kind large-scale ad impression fraud scheme named ‘’BeatSting’’ that specifically targets audio inventory. The US-based company, which recently extended its partnership with Elon Musk’s Twitter, said that advertisers that don’t have protection lose up to $1 million every […] More
California AG issues warning letters to businesses with mobile apps over CCPA violation
California’s Attorney General Rob Bonta announced on Friday that his office sent warning letters to several businesses with mobile apps that provide retail, travel and food services for allegedly failing to comply with the California Consumer Privacy Act (CCPA), as reported by AdExchanger. While the names of these companies haven’t been disclosed, Bonta said in […] More
The Biden administration says Google, Apple stifle competition in app ecosystem
The Biden administration has called out Apple’s and Google’s app store businesses for ‘’playing a significant gatekeeping role by controlling (and restricting) how apps are distributed’’. On Wednesday, the National Telecommunications and Information Administration (NTIA) of the U.S. Department of Commerce shared the findings of its investigation which was first launched in 2021 after Joe […] More
Spotify expands third party payment option to 140 markets
Audio streaming giant Spotify announced in its Q4 earnings report on Tuesday that it has expanded Google’s User Choice Billing program to its subscribers in more than 140 markets around the world. The program, which Google launched in March 2022 with Spotify as its early tester, allows app developers to offer their users alternative payment […] More
U.S. DOJ, 8 states sue Google over dominance in ad tech
The U.S. Department of Justice and eight states on Tuesday filed an antitrust lawsuit against Google for ‘’monopolizing multiple digital advertising technology products’’. The news came just hours after sources familiar with the matter told Bloomberg that the Justice Department was set to take action against Google’s advertising business, which drives nearly 80% of its […] More
Anzu granted patent for new ad tracking technology
Tel Aviv, Israel-based in-game advertising company Anzu announced that it has been granted a patent by the U.S. Patent and Trademark Office for its new technology for ad tracking. Anzu’s new tech focuses on intrinsic advertisements, the ads that are integrated in virtual game worlds. While intrinsic ads are now getting more common being adopted […] More
Netflix believes ads will account for minimum 10% of its revenue
Streaming giant Netflix said that it’s satisfied with the current progress of its $7 ad-supported tier and believes it will eventually drive at least 10% of its annual revenue, as reported by Marketing Dive. On Thursday, the company released its financial results for the fourth quarter of 2022, reporting a revenue of $7.85 billion, up […] More
UPDATED: Spotify plans to cut 6% of its staff
As part of larger cost-cutting measures, Spotify will reduce its headcount by around 6%, according to a statement from CEO Daniel Ek to employees on Monday. “To offer some perspective on why we are making this decision, in 2022, the growth of Spotify’s OPEX outpaced our revenue growth by 2X. That would have been unsustainable […] More
Google parent Alphabet cuts 12,000 jobs
Google’s parent company, Alphabet, said Friday it is cutting nearly 12,000 roles, or 6% of its workforce, in the latest cuts to shake up the tech industry. The layoffs are global and affect U.S. personnel immediately. Affected employees in the US will remain on the company’s payroll for 60 days and receive at least 16 […] More
Microsoft confirms 10,000 job cuts
Microsoft confirmed on Wednesday it would cut 10,000 jobs by the end of the third quarter of fiscal 2023. About 5% of Microsoft’s workforce—which numbers more than 220,000—will be affected by the latest layoffs. These layoffs also represent a considerable increase over Microsoft’s 1% employment reduction from the previous year. “This represents less than 5 […] More
Devs request Indian government to distinguish video games from gambling
A group of 44 India-based game developers and esports companies have sent a letter to the country’s Ministry of Electronics, Information and Technology (MeitY), demanding a distinction between them and ‘real money games’ (RMG). (via GamesIndustry.biz) Earlier this month, MeitY shared its draft online gaming rules, which would require online games to register with a […] More
Google-backed ShareChat lays off 20% of workforce
ShareChat, an Indian social media company backed by Google and Twitter, has laid off 20% of its staff in order to reduce its costs amidst the global economic downturn, as reported by Reuters. The company also laid off 5% of its workforce, or more than 100 employees, in early December. “There is a growing market […] More
TikTok fined $5.4 million in France over online cookies
The French Data Protection Authority (CNIL) announced on Thursday that it has fined short-form video platform TikTok $5.4 million (€5 million) over its website cookies. (via TechCrunch) The privacy watchdog said that the company breached the EU rules by not offering users an easy way to reject its website cookies and not informing them enough […] More
Start.io partners with Pixalate to fight mobile ad fraud
Mobile marketing and audience platform Start.io announced that it has implemented Pixalate Analytics and MRT solutions to prevent mobile ad fraud. Looking to expand its existing proprietary fraud prevention and detection tools, Start.io was looking for an MRC-accredited partner-vendor to add to its existing in-house developed tools. Start.io currently has direct integration with over 500K […] More
Seattle schools sue big tech for harming students’ mental health
Seattle Public Schools filed a lawsuit on Friday against big tech companies including Google’s YouTube, Meta’s Facebook and Instagram, Snap, and ByteDance-owned TikTok, accusing them of worsening students’ mental health. “Defendants have successfully exploited the vulnerable brains of youth, hooking tens of millions of students across the country into positive feedback loops of excessive use […] More
Amazon to lay off 18,000 employees, CEO Andy Jassy says
Tech giant Amazon today announced that it would lay off over 18,000 employees, which accounts for 1.2% of its 1.5 million global workforce. The company first said in November that it would start reducing its headcount, which reportedly affected 10,000 workers according to the Wall Street Journal. That number has now been raised to 18.000. […] More
Meta fined $414 million in EU over targeted ads
Ireland’s Data Protection Commission announced on Wednesday that it has fined social media giant Meta €390 million ($414 million) for breaching EU privacy laws with its advertising practices on Facebook and Instagram. The fine resulted from two complaints made on 25 May 2018, when the General Data Protection Regulation (GDPR) came into effect. Before that, […] More
Apple fined €8M in France over personalized App Store ads
The French Data Protection Authority (CNIL) announced on Wednesday it has imposed a fine of €8 million ($8,485 million) on Apple for violating the country’s rules by collecting user data by default to show personalized advertisements on the App Store. ‘’The CNIL services have found that under the old version 14.6 of the iPhone operating […] More
Indian tribunal refuses Google’s request to block antitrust ruling
On Wednesday, an Indian tribunal refused Google’s request to block the Competition Commission of India’s recent antitrust ruling that ordered the tech titan to make changes to how it operates its Android platform. In late October, the CCI announced that it imposed a fine of ₹1337.76 crore ($161 million) on Google for ‘’abusing dominant position […] More
Introducing 2023’s first game industry event in Istanbul
The game industry is coming together again on January 13th with Mobidictum Network Istanbul 2023! Industry stakeholders who met at Mobidictum Business Conference in September are now preparing to meet in Istanbul for the first event of the new year. Game developers, publishers, investors, and service providers will participate in this event organized by Mobidictum. […] More
China grants licenses to 45 foreign games in December
China’s National Press and Publication Administration announced on Wednesday that it has granted publishing licenses to a total of 45 imported and 84 local video games, allowing them to be released in the country, as reported by Reuters. The most notable titles included in the list shared by the online game regulator are “Gwent: The […] More
Apple fined €1 million in France over abusive App Store practices
Apple has been fined €1 million ($1.06 million) by the Paris Commercial Court on Monday for imposing abusive commercial clauses on app developers in France using its App Store, as reported by Reuters. The court ruling doesn’t oblige Apple to make changes to its App Store, as the company will already be required to do […] More
European Commission accuses Meta of breaching antitrust rules
The European Commission announced on Monday that social media giant Meta has breached EU antitrust rules by ‘’distorting competition in the markets for online classified ads’’. In a statement on its preliminary findings of an investigation opened in June 2021, the Commission said that Meta links its popular social network Facebook with its online classified […] More
FTC fines Fortnite-maker Epic $520M over children’s data privacy
The Federal Trade Commission of the United States announced on Monday that Fortnite-maker Epic Games will pay $520 million in fines to settle allegations over children’s privacy and its billing practices. For violating the country’s Children’s Online Privacy Protection Act (COPPA) by collecting the data of children under the age of 13 without informing their […] More
15 states ask Google, Apple to raise TikTok’s age rating on app stores
15 state attorneys general led by Montana’s Austin Knudsen asked Apple and Google to raise the age ratings of popular short video app TikTok on their mobile app stores by the end of 2022. The all-Republican group sent letters to Google CEO Sundar Pichai and Apple CEO Tim Cook saying that the current app store […] More
Apple kills plans to scan iCloud images to detect CSAM
Tech giant Apple has officially cancelled its controversial plans to scan iCloud images to detect child sexual abuse material (CSAM). The company first announced its plans to launch a software to do so in August 2021, but quickly came under fire by advocacy groups, researchers and its customers raising security concerns. Days after the announcement, […] More
6 Best Practices for Mobile Marketers to Make Better Ad Creatives
It’s a given. The ad creative is an essential element of an app publishers’ user acquisition strategy. While targeting matters, the creative itself is just as important. With the seismic industry changes induced by the ATT framework, optimizing creatives has become one of the most effective ways to grow your app’s user base cost-effectively. In […] More
Leveraging mobile gaming’s ad tech for non-gaming apps
By Andrey Kazakov, Vice President of Demand at AppLovin It will come as no surprise to mobile marketers that gaming is the largest and most rapidly growing category of mobile apps. Mobile app usage surged during the COVID-19 pandemic, and mobile gaming led the charge. In fact, a report by App Annie found that between […] More
New Zealand plans to require Google, Meta to pay for news
The New Zealand government announced on Sunday that it will introduce a new law to require digital companies including Alphabet-owned Google and Meta Platforms to pay news companies in the country for content shared on their platforms. The proposal will be modelled on similar laws introduced by Australia and Canada, said Minister of Broadcasting Willie […] More
Elon Musk says Apple has ‘fully resumed’ advertising on Twitter
During a Twitter Space on Saturday, Elon Musk said Apple has “fully resumed” advertising on Twitter, further defusing a simmering spat between the two tech companies. The move comes nearly a week after Elon Musk said that Apple has mostly stopped ads on its social media platform and threatened to stop the social media app […] More
Google Play announces best Android apps and games of 2022
Tech giant Google on Wednesday announced the best Android apps and games of 2022. The news comes just days after its rival Apple revealed the winners of its App Store Awards, however, unlike Apple, Google also unveiled the titles chosen by Play Store users along with the ones selected by its own editorial team. Below, […] More
Google faces class-action suit of 21 million individuals over Play Store practices
A US judge in California granted permission for a lawsuit against Google to proceed as a consumer class action of 21 million individuals who claim the tech giant’s Play Store practices break the anti-competition laws of the United States, Reuters reported. In a 27-page order, United States district judge James Donato said on Monday that […] More
Apple announces winners of 2022 App Store Awards
Apple has revealed the winners of its 2022 App Store Awards chosen by its global editorial team. This year’s best iOS apps and games reflect the ‘’abundant possibilities’’ across Apple devices and its app marketplace, the tech giant said. “This year’s App Store Award winners reimagined our experiences with apps that delivered fresh, thoughtful, and […] More
Pakistan halts overseas payments for online games, entertainment content
The State Bank of Pakistan has stopped transactions of overseas payments for in-app purchases that local users make for online games, entertainment content, etc. through direct mobile carrier billing, as reported by Bloomberg. The External Relations Department of the SBP announced on Saturday that telecommunications companies were found to be in violation of the country’s […] More
Ireland launches ‘Tax Credit for Digital Games’ to support developers
Ireland’s Minister for Finance Paschal Donohoe and Minister for Tourism, Culture, Arts, Gaeltacht, Sports and Media Catherine Martin have launched a tax credit to support digital games development companies operating in the country. The Tax Credit for Digital Games will enable eligible game developers to claim back 32% of their design, production and testing expenses. […] More
Google, Apple face UK probe over mobile browser dominance
The Competition and Market Authority of the United Kingdom announced on Tuesday that it has launched a market investigation into Apple and Google’s mobile browser dominance. In June, the watchdog released a detailed market research report which found that the tech giants have a duopoly in mobile ecosystems that enables them to ‘’exercise a stranglehold’’ […] More
Horizon Media announces SPO deal with PubMatic
Horizon Media announced Monday a supply path optimization (SPO) deal with Pubmatic, as part of a plan to streamline its SSP partners. The partnership “ will add value to Horizon Media clients’ direct, transparent, and simplified access to high-value audiences and premium inventory, including CTV, at unprecedented scale,” said Horizon Media in a press release. […] More
India releases guidelines to curb fake reviews on e-commerce platforms
The Indian government launched a framework titled “Indian Standard (IS) 19000:2022” to curb fake and deceptive reviews in e-commerce platforms and portals. The standard, which will be applicable to every online platform which publishes consumer reviews, will initially start with voluntary moderation, and then move to mandatory requirements if the number of fake reviews keeps […] More
Google paid Activision $360M not to launch rival app store, Epic claims
Google paid video game giant Activision Blizzard $360 million not to launch its own app store and keep its titles on the Play Store, Epic Games said in a court filing on Thursday. With Tinder-maker Match Group, Epic filed a motion in October alleging that Google entered into anti-competitive agreements with developers and original equipment […] More
Android Privacy Sandbox Will Enter Beta Early Next Year
Google announced in a blog post on Tuesday that it plans to roll out the initial Privacy Sandbox beta to Android 13 mobile devices beginning early next year. Google initially introduced the Android Privacy Sandbox in February. In September, Android 13 was made available. Google said they will start the beta with a small percentage […] More
Google to pay $391.5M to settle U.S. location-tracking lawsuit
Alphabet-owned Google has agreed to pay $391.5 million to settle allegations by 40 states that it continued to collect users’ location info while misleading them into thinking they had disabled location tracking. Led by Oregon and Nebraska, the investigation was first launched in 2018 following a report by The Associated Press which said the company […] More
Meta confirms plans to cut 11,000 staff
Meta Platforms said it will lay off more than 11,000 workers, or 13% of staff, embarking on the first mass headcount reduction in the company’s 18-year history. “I want to take accountability for these decisions and for how we got here. I know this is tough for everyone, and I’m especially sorry to those impacted,” […] More
Mobio Global announces the opening of its US office and subsidiary and listing of its parent company Vox Valor Capital Limited on the London Stock Exchange
Mobio Global Limited, a leading mobile marketing agency headquartered in London, the United Kingdom, is pleased to announce the opening of its US subsidiary Mobio Global Inc and its US office in San Mateo, California. The Mobio Global group now has a presence in the United Kingdom, Europe, Singapore and now also the United States […] More
Meta slams Apple’s new charge for boosted social media posts
Social media giant Meta has criticised Apple’s new App Store policy change that will count boosted social media posts as in-app purchases and charge developers accordingly. The iPhone-maker updated its App Store guidelines yesterday, adding a new rule that will now require social media apps like Facebook and Instagram to share 30% of their revenue […] More
Spotify says Apple’s “anti-competitive” behavior hurts audiobook business
Spotify said in a blog post released on Tuesday that Apple’s rules for audiobooks purchase flow make the process “far too complicated and confusing” and hurt audiobook listeners, publishers and authors alike. The company says Apple changes the rules “arbitrarily, making them impossible to interpret”. Last month, the music streaming company launched its new Audiobooks […] More
Apple updates App Store guidelines with new rules for crypto and NFT payments
Following the release of iOS 16.1 and other software updates on Monday, Apple updated its App Store guidelines to explain its policy for cryptocurrency trading and NFTs in clearer language. The company makes it clear that crypto exchanges or other apps that allow trading digital tokens and currencies can sell related content using the App […] More
TikTok denies Forbes’ report of ByteDance’s plan to use the app to track certain US citizens
TikTok strongly opposes a Forbes report alleging that its parent company ByteDance wants to use the social media app to monitor the personal location of some specific American citizens. Earlier on Thursday, Forbes reported that ByteDance’s Internal Audit and Risk Control department planned on surveilling at least two U.S. citizens who had never had an […] More
Microsoft wants to build an Xbox mobile game store to rival Apple and Google
As both Google and Apple keep facing antitrust scrutiny around the world for their Play Store and App Store practices and allegedly harming competition, Microsoft said that it wants to rival them by building its own Xbox mobile game store where it plans to offer popular titles like Activision’s Candy Crush Saga (developed by King) […] More
Germany fines Telegram $5 million for not complying with law
Germany’s Federal Justice Office announced on Monday that it has fined the popular messaging app Telegram over $5 million for failing to comply with the country’s law. The officials said in a statement that Telegram was fined 4.25 million euros for violating the Net Enforcement Act by not offering users a reporting mechanism, and another […] More
Netflix says it has 55 more games in development
Streaming giant Netflix, which first launched its mobile games service last year and has released 35 titles so far, said that it has 55 more games currently in development including ones based on its original shows and movies. ‘’As we’ve said, this will be a multi-year journey for us to learn how to please game […] More
Google approves Trump’s Truth Social app for Play Store
A company spokesperson said Wednesday that Google has finally approved Donald Trump’s social media app, Truth Social, for distribution on Google Play. The app, which was banned back in August over insufficient content moderation policies, is now available for download on the Google Play Store. “It’s been a pleasure to work with Google, and we’re […] More
Twitter investor sues Elon Musk over ‘fraudulent’ acquisition flip-flop
A Twitter investor filed a securities class-action complaint on Monday against Tesla CEO Elon Musk, accusing him of manipulating the social media company’s stock price in a ‘’fradulent and illegal’’ manner. As reported by Bloomberg, investor Giuseppe Pampena claims that Musk’s statements about Twitter were designed in a way to cause questions about the acquisition […] More
FTC drops some claims in lawsuit against Meta’s Within acquisition
The U.S. Federal Trade Commission (FTC) has dropped some of the claims in the lawsuit that challenges social media giant Meta’s proposed acquisition of Within, California-based virtual reality app developer, behind the popular VR work-out app Supernatural which is exclusive to Meta’s Quest headsets. As reported by Bloomberg, the FTC said that it requested permission […] More
Epic, Match seek to expand Google lawsuits with additional allegations
Fortnite-creator Epic Games and Tinder-maker Match Group now seek to expand their lawsuits against Google with additional allegations. The companies filed a motion last Friday with a federal court in the Northern District of California, claiming that the tech giant entered into anti competitive agreements with app developers and original equipment manufacturers (OEM) that had […] More
Meta detects over 400 malicious apps designed to steal Facebook login credentials
Meta announced Friday that it has detected more than 400 malicious Android and iOS apps this year targeting internet users to steal login information and compromise people’s accounts. “These apps were listed on the Google Play Store and Apple’s App Store and disguised as photo editors, games, VPN services, business apps, and other utilities to […] More
AppLovin launches NFT marketplace for mobile game monetization
US-based mobile app technology company AppLovin announced the launch of its NFT marketplace named ‘’Vessel’’ which will allow app developers to monetize their mobile games by integrating non-fungible tokens. The company said on Tuesday that the Vessel’s mobile app, which was developed by its subsidiary Open Vessel Technologies, is now available for download on both […] More
Saudi Arabia to invest $37.8 bn in gaming companies
Saudi Arabia’s Savvy Games Group, which is completely owned by the country’s Public Investment Fund (PIF), announced that it will make an investment of SAR 142 billion ($37.8 billion) into the games business. The group will invest SAR 50 billion ($13.3 billion) to acquire a ‘’leading game publisher’’ of which the name hasn’t been revealed […] More
Russia demands Apple to explain why VK apps removed from App Store
Russia’s Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) demanded Apple to explain the reason behind the removal of mobile applications of state-controlled tech company VK from the App Store. VK is the operator of Vkontakte, the largest social media platform in Russia used by more than 75 million monthly active […] More
FB users sue Meta for allegedly tracking iOS users’ data via in-app browser
Social media giant Meta was sued for allegedly bypassing Apple’s App Tracking Transparency framework and tracking iOS users’ data, as reported by Bloomberg. Apple’s ATT went into effect last April, preventing developers from tracking user data unless they have user consent, and Meta has been quite vocal about the iPhone-maker’s privacy changes. Earlier this year, […] More
Judge dismisses Google and Meta’s ‘Jedi Blue’ deal lawsuit
A federal judge on Tuesday dismissed one of the allegations against Google’s ad deal with Meta, dubbed ‘Jedi Blue’. Multiple US states led by Texas sued Google in September 2020, alleging that it had engaged in anti-competitive activities to safeguard its ad business, by providing Meta with various advantages on its ad exchange so that […] More
Google loses appeal against $4 billion EU fine
Google has received a fine of 4.125 billion euros ($4.13B) by the EU’s General Court for abusing its market power and preventing competition. In 2018, the European Commission levied a record-breaking fine of 4.34 billion euros ($5.1 billion) against the company, and the tech giant appealed the decision. “The General Court largely confirms the Commission’s […] More
South Korea fines Google, Meta over privacy law violations
South Korea’s Personal Information Protection Commission (PIPC) announced on Wednesday that it has fined Google and Meta billions of won over violations of its privacy law. The authorities said in a statement that they imposed a fine of 69.2 billion won ($50 million) on Alphabet’s Google, and 30.8 billion won ($22 million) on Meta (formerly […] More
AppLovin withdraws proposal to merge with Unity Software
California-based mobile gaming and advertising company AppLovin said on Monday that it has withdrawn its initial proposal to merge with Unity, and that it doesn’t plan to submit a new one. ‘’AppLovin concluded that its path as the independent market leader is better for its stockholders and other stakeholders,’’ said the company in a press […] More
Twitter says Musk’s third termination notice is invalid
On Friday, Elon Musk’s lawyers sent their third letter to Twitter for the termination of the $44 billion acquisition deal, accusing the social media company of breaching the terms by paying $7.75 million to its former security expert without Musk’s notice. Twitter denied the claims. In the letter, Musk’s lawyers said that Twitter should have […] More
Google and Apple face antitrust complaint in Mexico
Tech titans Google and Apple are facing a new antitrust complaint in Mexico over their app store payment commissions. The complaint was filed by Mony de Swaan Addati, who previously served as the head of Mexico’s Federal Commission of Telecommunications, which was replaced by the Federal Telecommunications Institute (IFT) in 2013. He announced the complaint […] More
Google defends ‘Jedi Blue’ deal with Meta during antitrust hearing
Google’s lawyer told a federal judge on Wednesday that the “Jedi Blue” deal between the search engine giant and Meta is not illegal or anti-competitive since it doesn’t prevent Facebook from using other ad exchanges, as reported by Bloomberg. The companies signed the agreement back in September 2018, which allegedly provided Meta unfair advantages in […] More
FTC sues Kochava for ‘selling’ precise location data
The Federal Trade Commission sued Kochava on Monday for allegedly selling geolocation data from hundreds of millions of mobile devices that can be used to trace the movements of individuals to and from sensitive locations. The FTC said the geolocation data provided by Kochava can reveal people’s visits to reproductive health clinics, places of worship, […] More
Google rolls out new SDK to enable multi-device experiences
Google announced that it has started rolling out its new cross-device SDK which will allow Android developers to build apps that function across a variety of devices, including mobile phones, TVs, tablets, cars and smart watches, in an easier way. The software development kit, which was first introduced during the Google I/O ‘22 event that […] More
Google faces complaint for sending unsolicited ad emails
Noyb.eu, an Austria-based advocacy group, announced today that it has filed a complaint with the French Data Protection Authority (CNIL) against Google for sending advertising emails without user consent. According to the complaint, Google, which generates the majority of its revenue from online advertisements, violated the European Union’s ePrivacy Directive by sending ad emails to […] More
Twitter misled regulators on hackers and spam accounts, whistleblower says
Peiter Zatko, Twitter’s former head of security, claimed in his 84-page whistleblower complaint that the company had deceived the FTC and its own executives about how it defended the social media platform against hacker attacks and spam accounts. First reported by the Washington Post and CNN, the famous network security expert and hacker, who is […] More
Musk subpoenas ad firms to provide records about Twitter’s audit
According to documents filed in a Delaware court yesterday, Elon Musk, who is trying to back out of his agreement to buy Twitter Inc, has requested records from advertising companies in order to learn more about Twitter’s bot and spam accounts. Musk offered to acquire Twitter for $44 billion in midst-April and the company accepted […] More
Apple allegedly threatened to fire an employee over her viral TikTok video
An Apple employee named Paris Campbell claimed that the iPhone-maker threatened to fire her over a video she posted on TikTok which got more than 7 million views and 1 million likes. Campbell has been working at Apple for over 6 years now, and is also quite popular on TikTok where she currently has 446.2K […] More
Unity announces 9% revenue growth for Q2, no comment on AppLovin merger
Unity Software Inc has announced its second quarter financial results on Tuesday, reporting a revenue of $297 million, up 9% from Q2 2021. While its Create Solutions generated $120.9 million, with a 66% Y/Y increase, its Operate Solutions revenue fell 13% to $158.5 million. The company reported a net operating loss of $197 million, accounting […] More
South Korea to investigate app stores over suspected in-app payment violations
The Korea Communications Commission (KCC) said on Tuesday it plans to launch an investigation into Apple, Google, and One Store over potential violations of in-app payment law. The KCC says if it finds companies to be breaching the in-app payment rules, the potential fines for infractions could be up to 2% of the company’s average […] More
Lyft posts record earnings for Q2 as ride-hailing bounces back
Ride-hailing giant Lyft shared its second quarter results on Thursday, reporting its highest-ever adjusted EBITDA of $79.1 million, up $55.3 million from Q2 2021 and $24.3 million from the previous quarter. The company managed to top Wall Street’s projection by reporting a second quarter revenue of $990.7 million, which is up 30% Y/Y from $765 […] More
Robinhood lays off 23% of workforce amidst crypto crash
Robinhood CEO and Co-founder Vlad Tenev announced on Tuesday that the company has laid off 23% of its workforce as the 40-year high inflation and the crypto market crash resulted in lower number of users trading on the platform. The news arrives months after the company laid off another 9% in April because of the […] More
Tinder halts virtual currency and metaverse plans, Tinder CEO departs
Tinder-maker Match Group cancelled its metaverse-dating and ‘Tinder Coin’ plans, and announced a number of changes to its management team as Tinder CEO Renate Nyborg departed from the company. Match Group on Tuesday shared its financial results for the second quarter ended June 30, reporting a total revenue of $795 million. While this marks a […] More
Activision Blizzard tops Q2 estimations despite economic slowdown
American video game maker Activision Blizzard revealed its financial results for the second quarter ended June 30, meeting analysts’ expectations despite the economic slowdown. The company’s bookings hit $1.64 billion in Q2, surpassing Wall Street’s projection of $1.59 billion. However, it was still down 14% year-over-year as the pandemic-driven hype in the gaming industry sharply […] More
Pinterest shares up 20% despite posting the lowest revenue growth in 2 years
Pinterest on Monday announced its financial results for the second quarter ended June 30, reporting a 9% growth in revenue which reached $665.9 million. While this marks the lowest revenue growth the company reported in the last two years, and also missed Wall Street’s prediction of over 10% growth, Pinterest’s shares rose 21% to $24.36 […] More
Google updates Google Play policies for better ad experiences and tighter security
On Wednesday, Google announced a number of minor to very important Google Play Store policy changes to Android developers that will take effect in the coming months. The company said all new and existing apps will receive a grace period of at least 30 days from July 27, 2022 (unless otherwise stated) to comply with […] More
Facebook’s parent Meta reports first-ever revenue drop
Facebook’s parent company Meta Inc. on Wednesday announced its financial results for the second quarter ended June 30. The social media giant has reported its first-ever revenue drop and said that the third quarter revenue could be even lower. In Q2, Meta’s total revenue dropped 1% from $29 billion to $28.8 billion and its net […] More
Google search ads beat expectations despite economic slowdown
Alphabet Inc today shared its financial results for the second quarter ended June 30, and Google’s search ads revenue beat analysts’ expectations despite the economic slowdown. The parent company reported a quarterly revenue of $69,69 billion, with 81% coming from its overall ad business which brought in $56.2 billion. It also generated $7.34 billion from […] More
GroupM introduces framework to cut ad-based carbon emissions
WPP-owned media investment company GroupM introduced a global framework which it will use to track and reduce ad-based carbon emissions. The news comes a year after the company revealed plans to decarbonize its media supply chain by the year 2030. The company said that the new framework outlines the methodologies it will adopt to track […] More
Moove partners with Uber to boost ride-hailing in India
African-born mobility fintech Moove said today that it has partnered with ride-hailing giant Uber to launch its vehicle financing services in India. The partnership will enable Moove to offer vehicle financing solutions to mobility entrepreneurs in Mumbai, Bangalore and Hyderabad ”to create sustainable work opportunities to empower those previously excluded from financial services,” the start-up […] More
Investment app Shares raises $40 million in Series B funding round
UK-based investment app Shares raised $40 million in a Series B funding round led by American venture capital firm Valar Ventures. The fintech company, which raised another $40 million in Series A round led by the same firm earlier this year, has raised $90 million so far since its foundation in 2021. Shares said that […] More
Google freezes hiring for two weeks to ‘review headcount needs’
Tech giant Google said on Wednesday that it’d freeze hiring for two weeks to ‘review headcount needs’. The announcement comes a week after the company said it would slow down the hiring process until next year. “We’ll use this time to review our headcount needs and align on a new set of prioritized Staffing Requests […] More
Netflix lost nearly 1 million subscribers in Q2 2022
Netflix announced on Tuesday that it lost 970.000 subscribers during the second quarter of the year ended June 30. While the loss is far less than the ‘2 million’ prediction the company made in April for Q2, it’s still the highest number of users the company has ever lost in a single quarter. 2022 hasn’t […] More
Amazon sues 10.000 Facebook group admins over fake reviews
Amazon announced today that it has filed a lawsuit against over 10.000 Facebook group admins who leave fake reviews on its marketplace in the United States, United Kingdom, Germany, France, Spain, Italy and Japan, in return for money or free products. The company said it would utilize the information obtained through the legal action to […] More
Disney secures $9 billion in ad deals for fiscal 2022-23
Thanks to the increasing demand for live events and its upcoming ad-supported subscription plan for Disney+, the Walt Disney Company announced on Monday that it has secured $9 billion in advertiser commitments for fiscal 2022-2023. (via Reuters) The company said that its video streaming services Disney+, Hulu and ESPN+ accounted for the 40% of the […] More
Elon Musk makes meme on Twitter lawsuit after pulling out of $44 billion deal
Elon Musk mocked Twitter’s preparations to sue and force him to complete his $44 billion takeover of the company following his move to pull out of the deal. Musk posted a meme late Sunday that featured images of him laughing along with captions describing a version of events from the past few months, and this […] More
Nike’s mobile apps drive 50% of its total digital demand
During its fiscal Q4 2022 earnings call, Nike EVP & Chief Financial Officer Matthew Friend attributed the global sportswear company’s digital revenue growth to the rising demand for its mobile apps such as the Nike shopping app, Nike SNKRS, Nike Training Club and Nike Run Club. Matthew said that the company’s digital revenue increased by […] More
Google reaches agreement with developers on Play Store
Google announced on Wednesday that it has reached an agreement with US developers who sued the tech giant over its market monopoly and billing practices. The company will now let developers offer users third party subscriptions outside its Play Store. The news follows Apple’s announcement that it will now allow apps distributed in South Korea […] More
Apple now allows apps distributed in South Korea to use third-party payment options
Apple today announced that apps distributed on the App Store solely in South Korea can now use the StoreKit External Purchase Entitlement to offer an alternative payment option. The company will charge 26% commission from apps using third-party payment systems on the price paid by the user. Last year in August, South Korea’s parliament passed […] More
Snap is launching an accelerator program for 25 Black creators
Snap announced its first accelerator program for 25 emerging, undiscovered Black creators. As part of the program, the company will provide funding of $10,000 per month per creator for 12 months to assist creators. As well as mentorship and funding, the selected creators will also have a chance to beta test new features ; leverage […] More
Spotify partners with IAS to establish a brand safety solution for podcast advertisers
Spotify recently announced a new partnership with Integral Ad Science to establish a third-party brand safety solution for podcast advertisers. As part of the partnership, the companies aim to create the industry’s first third-party brand safety and suitability reporting tool to bring more transparency and confidence to podcast advertising. Spotify said that global media agency […] More
IAB and MRC release the first update to in-game ad measurement standards since 2009
In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its first update to in-game ad measurement standards since 2009. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game (IIG) ads bringing them up to par with the rest of digital media. […] More
Riot’s mobile and PC games are coming to Game Pass
Riot Games and Xbox have announced that Riot’s biggest titles are coming to Game Pass this winter. Announced at Microsoft’s big Xbox/Bethesda showcase at not-E3, the partnership will include Riot’s mobile titles, not just PC titles. With the partnership, Game Pass members will be able to play: League of Legends (PC): All Champions Unlocked Game […] More
Apple will allow Dutch dating apps to use third-party payment options
The Dutch Consumers and Markets Authority (ACM) said on Saturday that Apple will allow dating apps to offer alternate in-app payment options on the Netherlands App Store, ending a dispute that has resulted in the company being fined €50 million. The ACM said, with this concession, Apple will meet the requirements that Dutch watchdog set […] More
Twitter agrees to pay $150M penalty for breaking privacy promises
Twitter has agreed to pay a $150 million penalty as part of a settlement with regulators for allegedly violating its privacy promises. The Department of Justice and the FTC said, From May 2013 through September 2019, Twitter prompted users to provide their telephone numbers or email addresses for security purposes but the company also used […] More
Match Group, Google reach deal on Google Play billing rules
Match Group announced that it has withdrawn its request for a temporary restraining order against Google, after Google made various concessions over its app store payment practices that Match Group demanded. Match said the concessions include guaranteeing that Match Group apps will still be allowed to offer users choice in payment systems, lessening the undue […] More
Adjust launches CTV AdVision to measure the impact of CTV ad campaigns on app conversions
AppLovin-owned mobile marketing analytics platform Adjust introduced CTV AdVision, a comprehensive connected TV measurement solution that allows to determine the impact of CTV ad campaigns on mobile app installs and post-install events. Adjust said, in April, CTV ad to mobile app installs tracked by the company exploded by 184% globally compared to Dec. 2021, while […] More
Apple, Google, and Microsoft plan to expand support for passwordless sign-in across websites and apps
Apple, Google, and Microsoft today announced plans to expand support for a common passwordless sign-in standard created by the FIDO Alliance and the W3C to allow websites and apps to offer consistent, secure, and easy passwordless sign-ins to consumers across devices and platforms. Through the expanded standards-based capabilities, which will give websites and apps the […] More
Twitter miscounted its daily users from Q1 2019 to Q4 2021
Twitter revealed in its earning release for Q1 2022 that it overstated the number of monetizable daily active users from Q1 2019 to Q4 2021. The company explained that the reason for the error is related to the feature it announced in March 2019 that allows people to connect multiple separate accounts to easily switch […] More
Apple reminds small developers to submit request by May 20 for its $100 million assistance fund
Announcing a series of changes to the App Store in response to a class action lawsuit filed by US developers, Apple launched the Small Developer Assistance Fund, which will pay between $250 and $30,000 to U.S. developers who earn equal to or less than $1 million a year in the App Store. Now, the company […] More
Niantic introduces new real-world AR mobile game Peridot
Nearly two weeks after Niantic acquired creative AR studio NZXR, it has announced a new real-world AR mobile game called Peridot. The new game will be entering a soft launch testing phase in select markets soon. Niantic explains the new title as an “original franchise that puts the joy of caring for, raising, and breeding […] More
tvScientific Launches CTV Performance Advertising Solution for Games
tvScientific, the performance advertising platform built for the connected TV (CTV), announced today the launch of its CTV performance advertising solution for the games industry. The company says the platform has already driven more than 1 million game installs during beta testing, at an average Cost Per Install (CPI) rate of $1.90 and an average […] More
How to lower CPAs by over 40% with Influencer Marketing
Yoke Network, an Influencer Marketing network, have published a groundbreaking report on how Influencer Marketing on TikTok can be best utilised to hit CPI and CPA targets at scale. Yoke has built proprietary technology to help user acquisition teams and marketers supercharge their app growth through influencers. Over the past 3 years, Yoke has worked […] More
Epic Games partners with Lego to build a metaverse for kids
Fortnite developer Epic Games announced a long-term partnership with The Lego Group to build a metaverse for kids of all ages. With the partnership, the two companies aim to shape the future of the metaverse to make it safe and fun for children and families. “The LEGO Group has captivated the imagination of children and […] More
AppLovin announces integration with The Trade Desk
Mobile gaming and advertising company AppLovin has partnered with The Trade Desk to bring agencies and advertisers access to its in-app RTB exchange AppLovin Exchange (ALX) with the addition of ALX as a supply source to The Trade Desk’s platform. The Trade Desk had bought AppLovin inventory before via the MoPub exchange. However, Applovin acquired […] More
Adjust launches a new advanced analytics solution for mobile app marketers
Mobile marketing analytics platform Adjust today launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier for mobile app marketers. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time. Datascape provides marketers […] More
DoubleVerify identifies a new fraud scheme attempting to steal over $8M from advertisers each month
DoubleVerify recently announced the discovery of “ViperBot,” a sophisticated ad fraud scheme that attempts to steal over $8 million each month in ad spend across connected television (CTV) and mobile video. ViperBot works by stripping and redirecting verification tags, which allows fraudsters to evade detection and spoof premium video inventory on both CTV and mobile […] More
EU and UK investigate Google and Facebook’s ad deal
The European Union and the UK announced on Friday that they are opening formal antitrust investigations into whether Meta Platform Inc.’s Facebook and Alphabet Inc.’s Google’s online display advertising services violate the bloc’s competition rules. The European Commission and the U.K.’s Competition and Markets Authority said they are concerned that the once-secret 2018 deal between […] More
Call of Duty: Warzone is coming to mobile
Activision announced that its hit battle royale title Call of Duty: Warzone is coming to mobile devices. “We are creating an all-new, AAA mobile experience that will bring the thrilling, fluid and large-scale action of Call of Duty®: Warzone™ to players on the go,“ the company said in a blog post. The upcoming title will […] More
Users in Russia will not be able to buy apps and games using Google Play in the coming days
Google yesterday informed Android developers that it will be pausing Google Play’s billing system for users in Russia in the coming days. This means users will not be able to purchase apps and games, make subscription payments or conduct any in-app purchases of digital goods using Google Play in Russia. The user attempting to do […] More
Game industry stakeholders will meet at Mobidictum Business Network #3
The third of the Mobidictum Business Network event series will take place online on March 8-9-10. At Mobidictum Business Network, everything about the game industry will be discussed for 3 days! Mobidictum hosted two Mobidictum Business Network events in 2021. After two events that hosted more than 2000 participants and more than 80 speakers, we […] More
Voodoo hits 6 billion downloads across its portfolio of games and apps
Voodoo announced on Tuesday that it has now hit 6 billion downloads across its portfolio of hyper-casual, hybrid-casual, casual games and apps. “2021 was a big year for us here at Voodoo. Our partner studios lead the rise of two key hyper-casual trends: highly marketable games such as Destiny Run, Run of Life, Fat 2 […] More
App Annie changes name to Data.ai
App analytics and app market data company App Annie announced on Tuesday that it has changed its name to data.ai to become the 1st Unified Data AI company. Saying that the new name reflects the company’s vision of providing comprehensive digital performance through products and partnerships, the company states that data.ai is the first company […] More
Apple will collect 27% commission on payments made using alternative payment systems in the Netherlands
Apple recently provided some additional details about how it will allow dating apps to use third-party payment options on the Netherlands App Store, in order to comply with the Dutch regulator’s ruling. Last month, Apple introduced two optional new entitlements exclusively applicable to dating apps on the Netherlands App Store that provide additional payment processing […] More
Netflix partners with RocketRide Games to bring more mobile games
Montreal-based RocketRide Games and Netflix have partnered to bring more mobile games to the streaming service. Founded in 2017 by Louis-Rene Auclair, RocketRide Games is a consulting agency for the video game industry. The agency has already delivered two games to Netflix (Knittens and Dominoes Cafe), with more on the way in the upcoming months. […] More
SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies
Mobile gaming recorded a skyrocketing growth in 2021, especially with the impact of the COVID pandemic in 2020. Under such a circumstance, companies like Applovin, Chartboost, and iResearch have given their perspectives on the industry trends in 2022, which we will share at the end of the article. It is also worth mentioning that according […] More
Apple will allow dating apps to use third-party payment options on the Netherlands App Store
Apple will allow dating apps to offer alternate in-app payment options on the Netherlands App Store in order to comply with the Dutch regulator’s ruling. Back in December, the Netherlands Authority for Consumers and Markets (ACM) had released a ruling requiring Apple to let dating apps use payment systems other than Apple’s payment system in […] More
Zynga partners with Forte to develop blockchain games
Zynga announced that it has partnered with Forte to promote and pursue the exciting opportunities in the blockchain games market. With the partnership, the company aims to leverage its intellectual property, brand and community to develop blockchain games that are fun and enduring. Earlier last month, San Francisco-based game developer Zynga had hired Matt Wolf […] More
Snap says it paid $250M to creators through Spotlight in 2021
Snap revealed that it paid more than $250 million to over 12,000 creators through its Spotlight programs in 2021. Snap’s TikTok–clone in-app feature Spotlight was launched in November last year, with the promise to give away $1 million a day to video creators who produce viral content. Snap said Spotlight creators worldwide are posting content […] More
Jack Dorsey’s Square changes its name to Block
Square, the financial services and digital payments company co-founded and led by Jack Dorsey, who recently resigned as CEO of Twitter, is changing its corporate name to Block. “The name has many associated meanings for the company — building blocks, neighborhood blocks and their local businesses, communities coming together at block parties full of music, […] More
Apple announces the best apps and games of 2021
Apple revealed the 2021 App Store Award winners selected by Apple editors based on factors such as high quality, creative design, usability, use of innovative technology and more. The announcement comes just after Google Play Store announced the best Android apps and games of 2021. “The developers who won App Store Awards in 2021 harnessed […] More
Uber to discontinue Uber Eats in Hong Kong next month
Uber has decided to shut its food delivery services in Hong Kong after five years to focus on its ride-hailing business. “After five years of partnering with restaurants and delivery people in Hong Kong, we have made the difficult decision to discontinue Uber Eats in Hong Kong on 31 December 2021.” the company said in […] More
Monetize Your App on a Performance Model
What if there was a way you could only pay for guaranteed users? Performance marketing is just as it sounds – marketing based on results. When choosing to work on a performance model, the benefits are limitless as marketers will only pay once a user has completed the desired action. If you’re a mobile marketer […] More
Discover Your True Apple Search Ads Performance with SearchAds.com’s Grader
With adoption rates going through the roof, now is the time to run Apple Search Ads if you want to grow your business in the App Store. Our latest survey shows that if you want to reach the top 10 charts in your category, Apple Search Ads is a must have in your media-mix. The […] More
Tapjoy launches in-app marketplace Tapjoy Shopping
Mobile advertising and app monetization company Tapjoy, which was announced to be acquired by ironSource for $400 million last month, has launched its own in-app marketplace, Tapjoy Shopping. Tapjoy Shopping is an in-app marketplace that enables consumers to shop from among hundreds of brand retailers and earn rewards in their favorite apps for every purchase […] More
Turkey’s online game job fair is coming
Job seekers looking for a job in the game industry and employers who want to hire the best talent are coming together on a single platform. Mobidictum Career in Games, the online game job fair, will take place on November 11. The event will take place on November 11th, 2021, between 10:00 AM and 06:00 […] More
Apple won’t close the App Store to developer submissions over holidays
Apple, which has so far closed the App Store for developers during the holidays and has not accepted submissions, announced that it has changed this decision. Now, developers will be able to submit new or updated apps through App Store Connect over the holidays. The closure of the App Store Connect during the holiday period, […] More
Twitter says it saw a “modest” impact to ad revenue due to Apple’s privacy changes
Twitter reported on Tuesday that its quarterly revenue rose 37% to $1.28 billion and avoided the revenue hit from Apple’s privacy changes, sending its shares up 3%. “It is still too early for Twitter to assess the long-term impact of Apple’s privacy-related iOS changes, but the Q3 revenue impact was lower than expected, and we […] More
How to Drive Holiday Sales Amidst Mobile Privacy Updates
In response to consumers having limited access to in-store shopping over the last year and a half, mobile e-commerce has skyrocketed and is trending to continue in 2022. According to eMarketer, mobile commerce is expected to increase by 18.8% to $97.15 billion this holiday season, with most activity stemming from in-app shopping. In an effort […] More
Mastercard partners with Bakkt to integrate crypto into its loyalty solutions
Payments behemoth Mastercard announced at Money20/20 a multifaceted partnership with Bakkt to make it easier for US merchants, banks and fintechs to adopt and deliver a broad range of cryptocurrency solutions and services. With this partnership, Mastercard will integrate cryptocurrency into its loyalty solutions, allowing its partners to offer cryptocurrency as rewards and create fungibility […] More
Snap says Apple’s privacy changes hit its ad business
Snap Inc. said in an earnings call Thursday that Apple’s App Store privacy changes had caused the company to fail to meet revenue expectations for its third quarter. Shares of the company tumbled 25% on Thursday after Snap CEO Evan Spiegel said Apple’s ATT hurt the company’s ability to target and measure digital advertising. The […] More
Google lowers Play Store fees to 15% for subscriptions
In March, Google had announced that it would reduce the 30% Play Store commission to 15% for the first $1 million that Android developers who use its billing system earn each year. Amid increasing regulatory pressure on the Play Store for Android, Google has announced that it is now making another change to its business […] More
Evaluate Your Apple Search Ads Performance with SearchAds.com’s Free Audit!
Are you running Apple Search Ads? Based on Singular’s report, Apple Search Ads was the fastest-growing ad network in 2021. More advertisers are turning to Apple Search Ads for user acquisition on the App Store every day. Due to the ad placement and the potential of finding high-quality users, we are witnessing increased competition in […] More
Microsoft to shut LinkedIn China, citing ‘challenging’ operating environment
Microsoft’s Linkedin is shutting down the version of its professional networking site that operates in China, marking the last major U.S. social network to pull out of the country. LinkedIn said in a statement on Thursday that it made the decision in light of “significantly more challenging operating environment and greater compliance requirements in China.” […] More
TikTok removed 81 million videos for violating its guidelines in Q2
TikTok said in its Q2 2021 Community Guidelines Enforcement Report that it removed 81,518,334 videos from its platform from April to June 2021 for violating its community guidelines, representing less than 1% of all videos uploaded. The company said that 93% of those videos were identified and removed within 24 hours of being posted, 94.1% […] More
TikTok partners with DoubleVerify and IAS for better ad measurement and brand safety
On the heels of reaching 1 billion monthly active users globally, TikTok announced new partnerships and ad products for advertisers. TikTok announced a partnership with DoubleVerify for viewability, fraud and ad viewability reports, and Integral Ad Science to launch a brand safety solution for in-feed video ads. Through Double Verify Pinnacle, a unified reporting and […] More
Facebook pauses work on Instagram Kids amid backlash
Facebook, which has received harsh criticism from lawmakers and users for its plan to develop an Instagram for kids, announced on Monday that it is pausing work on the project. Head of Instagram Adam Mosseri said that the company is pausing its work so that it can listen to concerns and put more effort to […] More
Tenjin and GameAnalytics team up to launch Growth FullStack
California-based mobile marketing measurement platform Tenjin and London-based player analysis platform for mobile game developers GameAnalytics announced on Wednesday that they teamed up to launch ‘’Growth FullStack’’, which is the first of the companies’ new series of developer tools and training resources. The creators focus on data analytics issues that arose as Apple deprecated its […] More
Facebook invested over $13B for user safety, security since 2016
Facebook announced on Tuesday that it has spent over $13 billion to ensure user safety and security since 2016. The announcement comes days after the Wall Street Journal published a series of reports accusing the social media giant of failing to fix “ill effects of the platform”, harming teenage users’ mental health, giving a weak […] More
Twitter to pay $810 million to settle shareholder suit on growth
Twitter announced on Monday that it has agreed to pay $809.5 million to settle a class-action lawsuit alleging the social media company misled investors about growth metrics. The lawsuit, originally filed by Twitter shareholder Doris Shenwick, alleges that Twitter executives misled investors about the company’s growth metrics including monthly active users and timeline views in […] More
Apple launches new App Store marketing tools for developers
Apple released a post on its Developer website today announcing the launch of its new App Store marketing tools to help developers promote their apps ‘like a pro’. The tech giant said that the tools will enable developers to create custom marketing assets, including banners, images, social media posts and more with just a few […] More
SEC charged App Annie with securities fraud in $10 million settlement
The Securities and Exchange Commission announced Tuesday that it has charged App Annie, a leading alternative data provider for the mobile app industry, and its co-founder and former CEO and Chairman Bertrand Schmitt, with securities fraud. The company and the co-founder agreed to pay over $10 million to settle securities fraud charges for “engaging in […] More
Buzzfeed ad revenue rises 79% in Q2 to $47.8 million
BuzzFeed reported quarterly earnings on Thursday and said investors ad revenue rose 79% year-over-year in the second quarter to $47.8 million as the economy emerged from the coronavirus pandemic. The company reported total revenue of $89.1 million for Q2 2021, up nearly 51% year-over-year, attributing some of the growth to its e-commerce business, which generates […] More
Creative testing platform Marpipe raises $8M Series A
US-based creative testing platform Marpipe announced on Wednesday that it has raised $8 million in its latest Series A funding round from some big name investors. Founded in 2019 by Dan Pantelo, Marpipe is the first platform in the world that automates the creative testing process for marketers. Using artificial intelligence, it generates thousands of […] More
Robinhood rolls out crypto recurring investments feature
Robinhood is rolling out a new feature called crypto recurring investments that allows users to regularly buy their favorite cryptocurrencies like Bitcoin, Ethereum, Dogecoin, and other supported currencies, fee-free and with as little as $1 on a daily, weekly, biweekly, or monthly schedule of their own choice. “Investing on a recurring basis can help you […] More
Apple delays Child Safety Features after criticism
After being criticized for its plans to scan iPhone images to detect child sexual abuse material (CSAM), Apple announced on Friday that it has delayed the rollout of its CSAM detection technology. In mid August, an international coalition of over 90 policy and rights groups published an open letter to Apple CEO Tim Cook asking […] More
Apple agrees to let developers inform users about external payment methods
Apple today announced that it settled a lawsuit filed by US developers Donald Cameron and Illinois Pure Sweat Basketball in 2019 who accused the iPhone-maker of being anti-competitive for requiring developers to distribute iOS apps only through the App Store. As part of the agreement which is still pending approval from the court, Apple announced […] More
Walmart to launch its own DSP with The Trade Desk this fall
Multinational retail giant Walmart announced on Wednesday that it’s set to launch its own demand-side platform to ‘’pioneer a new frontier in digital advertising and give advertisers an open, transparent and objective platform while upholding privacy standards.’’ The company has partnered with Canadian ad-tech firm The Trade Desk to build Walmart DSP which will be […] More
The OAAA teams with IAB Tech Lab to create openRTB standards for DOOH media
The Out of Home Advertising Association of America (OAAA) announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to create openRTB standards for digital out of home media. “This is the moment for DOOH. Right now, consumers are reporting increased appreciation for out of home, and as consumer sentiment shifts […] More
Tencent-backed comics app raises $240 million, turns unicorn
China’s biggest e-comics platform Kuaikan announced today that it has completed a new $240 million funding round which will help it grow its business and expand into other markets. CCB International, One Store, Tencent, Coatue and Tiantu Capital participated in the Series F round while Jupiter Capital served as the exclusive financial advisor, the company […] More
PayPal launches crypto trading ability in the UK
American online payments company PayPal today announced that it’s rolling out the ability to buy, sell and hold cryptocurrencies in the United Kingdom starting this week. The company first launched the ability in the United States in March this year and the announcement marks the first international expansion of the service beyond the US. Starting […] More
Roblox revenues grow 127% in Q2 2021, losses up 95%
Online game creation platform Roblox Corporation has released its financial results for the second quarter of 2021. In Q1, the California-based company had reported a revenue of $387 million with a 140% year-over-year growth. It managed to maintain this growth in Q2 and its revenues increased by 127% Y/Y to $454.1 million during the three […] More
Turkish game developers creating top-chart games open up to the world
Gateway to the Turkish gaming scene is now open! Hundreds of Turkish game developers will be at the “Mobidictum Business Network #2” online mobile game conference on September 1-3. With 236 million dollars of investments in 2021, Turkish studios are coming strong and will open up to the world through the event. The Turkish gaming […] More
Comscore to offer CTV measurement for YouTube and YouTube TV
US-based media measurement and data analytics company Comscore announced that it’ll now offer deduplicated connected TV measurement for YouTube and Youtube TV. The company’s agreement with Google will allow advertisers to understand how YouTube and YouTube TV users are consuming content across mobile, desktop and now CTV. It will also enable them to measure combined […] More
Pinterest shares plunge due to user growth issues
Although Pinterest posted its best quarter results in 4 years, its shares dropped nearly 20% on Thursday as the social media company failed to meet analysts’ expectations for user growth. Pinterest’s revenue more than doubled and reached 613 million in the second quarter of 2021, up 125% from 272 million generated in Q2 2020. In […] More
Facebook reports record ad revenue for Q2 2021 despite Apple’s ATT
Facebook reported a record-breaking ad revenue for the second quarter of 2021 despite Apple’s controversial privacy changes in iOS 14.5 and the App Tracking Transparency framework which now requires developers to get user consent to track user activity for ad purposes. The company announced yesterday that it’s ad revenue rose 56% Y/Y to $28.580 billion […] More
Google’s parent Alphabet reports record breaking quarterly revenue
Google’s parent company Alphabet Inc’s second quarter revenue reached new highs beating estimations, boosted by the increase in ad spending as more people are now shopping online to meet their needs without having to go out during the pandemic. Following the news, Alphabet’s shares increased by 3.3% in extended trading. “In Q2, there was a […] More
2021 Apple Design Awards winners announced
Apple has announced the winners of the 2021 Apple Design Awards on the fourth day of its annual Worldwide Developers Conference (WWDC21). “This year’s Apple Design Award winners have redefined what we’ve come to expect from a great app experience, and we congratulate them on a well-deserved win,” said Susan Prescott, Apple’s vice president of […] More
Apple reveals finalists for 2021 Apple Design Awards
Ahead of its upcoming Worldwide Developer Conference (WWDC) 2021 which will be held from June 7 through June 11, tech giant Apple revealed the finalists for the 2021 Apple Design Awards. The company didn’t pre-announce the finalists before, so this will be the first time in Apple Design Awards history. ‘’The Apple Design Awards honor […] More
Measure SKAdNetwork campaigns for free with Tenjin
With iOS 14.5 being live for almost 3 weeks, advertisers are trying to figure out how to run UA in the new reality. One thing is absolutely clear – Apple’s new framework for attribution called SKAdNetwork is here to stay. Major ad networks like Snap, Facebook, Applovin, TikTok, Irounsource and many others have already announced […] More
Perform[cb] is Acquired by Leading Equity Firm Beringer Capital
SARASOTA, Fla., May 5, 2021 (Newswire.com) – Perform[cb] (Perform[cb], LLC), named the #1 Performance Marketplace Worldwide by mThink Blue Book Survey for five consecutive years, announced today that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. Over the past five years, as a […] More
Mobidictum Business Network to gateway the Turkish game market
“Mobidictum Business Network” event, which will take place on May 8-9 with more than 550 participants from more than 40 countries, will bring together those who work in the mobile gaming industry or those who want to enter this industry. Thanks to the event, all participants will gain valuable information about the mobile gaming industry […] More
Everything to Know About Apple’s iOS 14.5 Update
Apple first publicly announced iOS 14 in June 2020, which sent mobile marketers and advertisers into a frenzy. Over the last six months since the official release of iOS 14.0 in September 2020, Apple has introduced many new privacy features for consumers that will have a big impact on attribution for mobile marketers. With Apple’s […] More
Perform[cb] Named #1 CPA Network Worldwide for Fifth Consecutive Year
Premier performance marketplace, Perform[cb], announces they have been named the #1 CPA Network Worldwide for the fifth consecutive year by mThink’s annual Blue Book survey. Perform[cb], a powerhouse in performance marketing, has been named the #1 CPA Network Worldwide for the fifth year in a row. Perform[cb] is known as a force within the affiliate channel, […] More
New Mobile App Install Advertising Experience Drives 90% Lift in Conversions
New ad product enables app marketers to tap into the potential of premium publishers and the open web. New York, NY — August 20, 2020: Outbrain, the world’s leading discovery and native advertising platform for the open web, today announced the launch of a new ad product helping app marketers to tap into the full […] More
What’s your App Adoption Trend during this Crisis?: Growth, Slowdown, or Unchanged
While we all watched the outbreak of COVID-19 impacting economies throughout the world and play havoc, the mobile app economy is another matter, as mobile app session times and installs saw dramatic increases and decreases varying across industries. A global playbook published by MoEngage and AppFollow on how brands can rebuild and essentially bounce back […] More
News Apps See Explosive Growth in 2020: Significant increase in news consumption signals new trend during the Coronavirus Pandemic
News apps saw a 59% increase in sessions between January and April 2020, with usage in May still far higher than pre-COVID levels — suggesting a shift in media consumption. San Francisco / Berlin, June 25, 2020 — In the first half of 2020, consumers have relied on news organizations more than ever to keep […] More
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