Pokémon GO Revenue and Usage Statistics (2024)

Pokémon GO is an augmented reality game designed for iOS and Android devices, developed by Niantic and published by The Pokémon Company in July 2016. With the Pokémon GO game, players can catch and train Pokémon in the real world with their smartphones, join battles and trade Pokémon.

The world-popular augmented reality game was a great success in its year of release and became the most successful mobile launch in history. In 2020 and 2021, due to the coronavirus, Pokémon GO caught hype again and maintained its popularity by showing success over the year it was released.

Pokémon GO Player Stats

• As of July 2023, in its seven years, over 614 billion Pokemon have been caught and over 11 billion have been traded in the popular mobile game.
• As of January 2022, Pokémon GO has generated 678 million downloads worldwide. The U.S. ranks No. 1 with 123.2 million installs, or 18.2 percent of the total, followed by Brazil and India. Google Play represents the majority of downloads, accumulating 517.2 million installs or 76.3 percent of the total to date. The App Store, on the other hand, generated 160.8 million downloads, or 23.7 percent.
• In June 2022, Pokémon GO had approximately 146 thousand daily active users (DAU) via iPhone in the United States. 

• In the first quarter of 2021, Pokémon GO was ranked #4 among the top 10 grossing titles across Google Play and the App Store.
• Pokémon GO users played 9% more minutes, during the first year of COVID (March 2020 – February 2021).
• In 2020, Pokémon GO reached 166 million players worldwide, with around 1.1 billion downloads across Google Play and the App Store.

Pokémon GO Player Spending by Year

• As of April 2024, Pokemon GO surpassed $8 billion in lifetime player spending, according to AppMagic data. Since its global launch on July 6, 2016, the location-based augmented reality game has consistently generated nearly $1 billion in annual revenue. By the end of its debut year alone, it amassed $786.4 million in earnings. The United States leads globally in lifetime revenue for Pokémon Go, generating over $3 billion, which accounts for 38.6% of the game’s total player spending.
• In the first half of 2024, Pokémon Go generated $361.4 million in revenue from the App Store and Google Play, marking a 7.1% decrease compared to the same period in 2023. This was also the lowest H1 revenue for the game since 2017, when it earned $319.1 million.
• In 2023, player spending dropped by 7.9% compared to the previous year, totaling $841.1 million—its lowest figure since 2017, when it earned $635.4 million.
• Pokemon GO generated $113 million in revenues on Google Play in the first half of 2023.
• In April 2023, Pokemon Go generated $34.7 million in revenue, the lowest monthly sum for the game in five years.
• As of June 2022, Pokémon GO generated $6 billion in lifetime player spending across the App Store and Google Play. In 2021, it was the #7 revenue generating mobile game worldwide, accumulating $1.3 billion. (Sensor Tower)
• At the end of H1 2021, Pokémon GO surpassed $5 billion from player spending as Niantic’s popular title celebrates its five-year anniversary since its launch back in 2016.
• As of June 2022, Pokémon GO generated $6 billion in lifetime player spending across the App Store and Google Play. In 2021, it was the #7 revenue generating mobile game worldwide, accumulating $1.3 billion. (Sensor Tower)
• At the end of H1 2021, Pokémon GO surpassed $5 billion from player spending as Niantic’s popular title celebrates its five-year anniversary since its launch back in 2016.
• Google Play accounts for the majority of Pokémon GO player spending, accumulating $2.7 billion, or 52.8 percent, while the App Store has picked up $2.4 billion, or 47.2 percent.
• In 2020, Pokémon GO generated a revenue of $1.3 billion globally from player spending, up 41 percent year-over-year. 
• In 2020, Pokémon GO generated more than 391 million U.S. dollars through in-app purchases across markets in Asia Pacific. The Americas were ranked second with 380 million U.S. dollars in annual app revenues.
• Niantic’s Pokémon GO game has generated close to $4.2 billion in player spending globally, according to Sensor Tower. $1 billion of this lifetime revenue was generated in 2020, making 2020 the best year of the game. The global player spending of Pokémon GO in the first ten month of 2020 increased by 11% as compared to the total player spending in 2019. 
• Pokémon GO was the most successful licensed mobile game in 2020 in the United States, generating approximately $480 million in U.S. player spending in 2020.
• Pokémon GO made an estimated $1.92 billion in 2020 according to SuperData, by far a yearly record of the game, and in the top 5 of all global mobile games, despite its uniquely social focus that should have been hurt by the pandemic. (Forbes)
• Following the PUBG Mobile and Honor of Kings, Pokémon GO has ranked #3 in global player spending in 2020. 
• In 2020, The United States has become the biggest market of Pokémon GO in player spending with $1.5 billion, followed by Japan with $1.3 billion. 
• 53.4% of player spending has come from Google Play in 2020, while the App Store has accounted for the remaining 46.6 per cent. 
• In the week beginning March 16, 2020, player spending on the Pokémon Go game recorded a peak of $23 million worldwide. (Statista)

Pokémon GO Downloads by Year

+ According to Sensor Tower, Pokémon GO has generated around 600 million unique downloads worldwide from its launch to November 2020. The cumulative download numbers below represent all downloads including re-downloads and unique ones. 

+ The Sensor Tower data states that The United States ranks #1 in number of downloads with 109 million installs, or 18.2% of the total, followed by Brazil with 65.2 million downloads, or close to 11%, and Mexico with 37.3 million, or 6.2%.

+ To date, Pokémon GO has picked up approximately 632 million downloads. The U.S. ranks No. 1 for installs, generating 115.5 million downloads, or 18.3 percent of the total. Brazil ranks No. 2 for installs, while India rounds out the top three.

+ Google Play has taken the lion’s share of downloads, racking up approximately 487 million installs, or around 77 percent. The App Store, meanwhile, has generated 144.8 million downloads, or approximately 23 percent of the total.

Pokémon GO Lifetime Revenue 

By April 2024, Pokémon GO had exceeded $8 billion in total player spending, based on data from AppMagic.

Pokémon GO Events

• Players caught almost one billion Pokémon in Pokémon GO’s two-day event Pokémon GO Fest 2020.
• Due to coronavirus, Pokémon Go Fest 2020 took place online with millions of attendees from 124 countries and regions defeating over 58 million Team Rocket members. 
• During the Pokémon GO Fest 2020 event, player spending surpassed $17.5 million, with $8.9 million on Saturday (July 25, 2020), and $8.6 million on Sunday.
• During Pokémon GO Fest 2019 Chicago event, 60,000 players attended, trainers walked more than 290,000 kilometers and caught 15 million Pokémon. (PokémonGOLive)
• During Pokémon GO Fest 2019 Dortmund event, 85,000 players attended, trainers walked more than 400,000 kilometers and caught 28 million Pokémon. (PokémonGOLive)
• During Pokémon GO Fest 2019 Yokohama event, 150,000 trainers attended, trainers caught over 24 million Pokémon. (PokémonGOLive)
• During Pokémon GO Safari Zone New Taipei City event, 327,000 trainers attended, trainers walked more than 4,500,000 kilometers and caught more than 50 million Pokémon.  (PokémonGOLive)

Pokémon GO News

Pokemon’s LoL-style MOBA game is getting Android beta in March

Niantic and Nintendo teams up again for a Pikmin AR mobile game

Pokémon GO hits $4.2 billion in global player spending

Niantic selects 1,000 local and small businesses to add as PokéStops or Gyms in Pokémon GO, for free

Pokémon GO integration with Pokémon Home will be available by the end of 2020

Pokémon Go Generated $3.6 Billion Since Its First Release