Pinterest reportedly in talks to acquire popular photo app VSCO

US-based photo sharing and social media company Pinterest Inc. is reportedly in talks to acquire popular photo app VSCO, according to two people familiar with the matter.

As reported by the New York Times, the sources who wanted to remain anonymous said that the discussions between the companies are still in progress. However, the price of the possible acquisition deal couldn’t be learned. 

Founded in January 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp, Pinterest currently has around $49 billion market value. 

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VSCO, one of the most popular photo editing apps with over 100 million registered users, has raised $90 million in a recent funding. It was last valued at $550 million.

While Pinterest declined to talk about the acquisition rumors, Julie Inouye, a VSCO spokesperson, said: “We’re always meeting with different companies across the creative space at any given time and do not discuss rumors or speculation.’’ 

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