Pinterest introduces a new feature for virtual home shopping experience

Pinterest today introduced AR Try On for Home Decor, a new feature allowing Pinners to virtually place items from major US retailers in their home using the Pinterest Lens camera. 

Currently offered by major retailers such as IKEA and Amazon, this feature is working on Pinterest with a select group of US retailers including Crate & Barrel, CB2, Walmart, West Elm and Wayfair.

Try On for Home Decor is powered by Lens and follows the launches of Try On for lipstick and eyeshadow. The virtual home decor experience is launching live across more than 80,000 shoppable Pins while the beauty experience is currently available across 14,000 shoppable Pins.

According to Pinterest, Pinners are 5x more likely to make a purchase from Try-On enabled Pins than standard Pins. 

The company also underlines that Pinterest is among the largest home decor platforms in the world, with 9 out of 10 Pinners coming to the platform for research and inspiration on the home decor shopping journey.

Try On For Home Decor  is currently rolling out in the U.S. on iOS and Android apps and will be available globally in the future.

How to use AR Try On for Home Decor:

• When browsing home decor products in the iOS or Android app, three dots will appear in the top right corner of “Try On enabled” Pins. 
• Click the Pin and “Try in your space” to see the virtual product through your camera lens. . 
• Adjust and place home decor products in your space to envision how they would look, browse product information within the Pin for more details like price.
• To shop, click the Pin to be directed to the checkout page on the retailer’s site.