Pinterest acquires video creation and editing app Vochi

Pinterest has acquired video creation and editing app Vochi, for an undisclosed sum, as part of its efforts to provide more tools for creators. 

Belarus-based Vochi was founded in 2019 by Ilya Lesun, Anna Buglakova, Vasily Kasnitsky, Sergey Malyutin and incubated by Andrei Avsievich and Yury Melnichek from Bulba Ventures.

The Vochi app will continue to be available as a standalone app for now but Pinterest will bring in both its IP and 40-person team to provide Pinners with more ways to watch, make and shop creator ideas. 

“The Vochi app gives creators the ability to apply high quality effects based on computer vision on objects in a video instantly,” said Ilya Lesun, CEO & Co-founder at Vochi. “These technologies are unique in the industry, and we’re excited to bring them to an even larger audience as a part of the Pinterest team.”

“Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision,” said Bin Liu, Head of Creators Engineering at Pinterest. “We’re excited to work with Vochi’s talented team to bring more video creation tools and quality content to our more than 400 million Pinners around the world.”

Pinterest has announced many different new features throughout 2021 for creators, especially to achieve growth in the ecommerce vertical. In early November, the company announced Pinterest TV, a series of live, original and shoppable episodes featuring creators, in categories like food, beauty, home, and DIY. 

As part of its e-commerce push, Pinterest announced during its second annual Pinterest Creators Festival that creators now have the option to make their Idea Pins automatically shoppable by enabling shopping recommendations on their Idea Pins.