Netflix starts testing mobile games in its Android app in Poland

Streaming giant Netflix today announced that it has started testing mobile games in its Android app with users in Poland. 

Starting today, Netflix members in Poland are now able to try “Stranger Things: 1984” and “Stranger Things 3” directly in the Netflix app. However, in order to play, they’ll be redirected to the Play Store to download the titles on their devices and asked to confirm their Netflix credentials.

The company said that they won’t offer any ads and in-app purchases within the games which will be included with users’ Netflix membership with no additional cost. 

“It’s still very, very early days and we will be working hard to deliver the best possible experience in the months ahead with our no ads, no in-app purchases approach to gaming,” a Netflix spokesperson said.

Earlier in June, Netflix made its first big move to expand into video games, hiring former EA and Facebook Oculus executive Mike Verdu as the VP of game development. 

In July, the company said in its Q2 2021 earnings report that it’d be ‘primarily focused’ on mobile games creating interactivity projects like Stranger Things and Black Mirror Bandersnatch. 

“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” the company said last month.