Push Notification
A push notification is a message sent to mobile app users’ device to increase app engagement, retention, brand image, and revenue. The app doesn’t need to be opened when sending a push notification.
In order to send push notification, mobile marketers and app developers need to get consent from app users. The consent should be asked for before starting to send push notifications. It is preferred to ask for consent just after app install. After getting consent, push notification can be sent even on a locked screen to any device including a tablet, a smart watch, or a smartphone. Mobile marketers use 3rd party services to send push notifications.
A push notification can include:
- A new content within the app
- New feature release
- Company update
- Personalized news or updates (delayed flight, etc.)
- Discount news
- New friend request
- In-app message
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Ubisoft Revenue Statistics (2024)
Founded in 1986 in France, video game developer and publisher Ubisoft is among the world’s largest game publishers with studios in 28 countries. Among the company’s best-known games are Assassin’s Creed, Far Cry and Watch Dogs. Company Overview Founded Date March 28, 1986 Founders Claude Guillemot, Christian Guillemot, Yves Guillemot, Gérard Guillemot, Michel Guillemot Headquarter […] More
-
The 16 Best Free Survival Games
The demand for ‘Survival’ games is increasing day by day. Especially the ‘Battle Royale’ craze, which started with H1Z1 and PUBG, has greatly increased the demand for survival games. As a matter of fact, at a time when the demand is at such crazy levels, game developers have released hundreds of copies of each other, […] More
-
The 9 Best Screen Sharing Apps
In an era defined by remote work, virtual meetings, and digital collaboration, the importance of effective screen sharing tools cannot be overstated. Whether you’re conducting a virtual presentation, hosting a remote team meeting, or providing technical support from afar, the ability to share your screen seamlessly is essential for fostering communication and productivity. In this […] More
