App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsMore than 2,100 AI-slop websites found monetizing content through programmatic ads
A new investigation by advertising supply chain intelligence company DecryptAds has identified 2,116 AI-generated recipe websites operating within the programmatic advertising ecosystem, raising concerns about advertising transparency, publisher verification and the growing volume of low-quality inventory available to advertisers. The research found networks of websites using fabricated author identities, AI-generated content and extensive advertising placements […] More
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in Deals and IPOs, NewsSalesforce to acquire Braze in $5.66B deal to expand customer engagement business
Salesforce has entered into a definitive agreement to acquire customer engagement platform Braze in a transaction valued at approximately $5.66 billion, expanding its presence in marketing technology and customer communications. The acquisition will bring Braze’s customer engagement capabilities into Salesforce’s broader customer relationship management (CRM) ecosystem. The deal is expected to strengthen Salesforce’s position in […] More
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in News, Trends & ReportsApple reports growth in premium iOS games as new App Store chief outlines gaming strategy
Apple is seeing an increase in premium game releases on the App Store as more independent developers and established PC and console franchises expand to iPhone and iPad, according to Carson Oliver, the company’s new head of App Store Worldwide. In an interview with Polygon, Oliver discussed Apple’s gaming strategy, the future of Apple Arcade […] More