App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsMeta says 63% of consumers buy faster when social influences decisions
Consumers are increasingly turning to social platforms for product discovery, as new research highlighted by Meta points to changing search behaviors and a growing role for visual content, creators, and short-form video in the purchase journey. The findings come from Meta’s latest Social Search Narrative report and supporting research, which examine how product exploration is […] More
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in NewsPublicis to acquire LiveRamp in $2.2B deal to expand data and AI capabilities
Publicis Groupe has entered an agreement to acquire U.S.-based data collaboration platform LiveRamp in an all-cash transaction valued at approximately $2.2 billion, marking one of the advertising industry’s larger data-focused deals as agencies continue to invest in AI infrastructure and enterprise data capabilities. Under the agreement, Publicis will pay $38.50 per share for LiveRamp, representing […] More
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Mistplay expands rewarded advertising business with launch of Audience Network
Mistplay has introduced the Mistplay Audience Network, a new rewarded advertising platform that combines the company’s existing inventory with assets acquired through its recent purchases of Connected Rewards and MyChips. The launch marks an expansion of Mistplay’s LoyaltyPlay platform as the company moves to broaden its reach across mobile apps beyond gaming. Connected Rewards, previously […] More