App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsAmazon ad revenue climbs 24% to $19.8 billion in Q2
Amazon reported another quarter of strong advertising growth, with ad revenue reaching $19.8 billion in the second quarter of 2026, a 24% year-over-year increase, as the company continued to expand its position in the digital advertising market alongside gains in cloud computing and AI. Advertising remained one of Amazon’s fastest-growing businesses during the quarter, outpacing […] More
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in News, Trends & ReportsMobile gaming in-app purchase revenue declined 2% in H1 2026 as ad spend reached new highs
The global mobile gaming market showed diverging monetization trends during the first half of 2026, with in-app purchase (IAP) revenue declining while advertising investment continued to grow, according to Sensor Tower’s H1 2026 Digital Gaming Market Index. Sensor Tower estimates that mobile games generated $40 billion in player spending during H1 2026, a 2% year-over-year […] More
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Pokémon GO Revenue and Usage Statistics (2026)
Pokémon GO is an augmented reality game designed for iOS and Android devices, developed by Niantic and published by The Pokémon Company in July 2016. With the Pokémon GO game, players can catch and train Pokémon in the real world with their smartphones, join battles and trade Pokémon. The world-popular augmented reality game was a […] More