App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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Google releases open-source sign-in plugin for Unity games on Android and iOS
Google has released a new open-source Sign in with Google plugin for Unity, allowing game developers to integrate Google account authentication into Android and iOS titles using native platform authentication tools. The plugin is publicly available on GitHub and supports Unity 6.5, replacing an older implementation that faced compatibility issues with modern Android development environments. […] More
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in News, Trends & ReportsAppsFlyer ranks AppLovin, Google Ads and Apple Ads as top mobile ad networks in 2026
AppsFlyer has released its 2026 Performance Index, identifying AppLovin, Google Ads and Apple Ads as the leading mobile advertising platforms across different operating systems and app categories. The report analyzed 27.2 billion installs from nearly 25,000 apps, ranking 57 media sources based on advertising volume and performance-related indicators. The analysis covers activity between April 2025 […] More
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in News, Trends & ReportsTikTok releases Q5 marketing guides for mobile apps and games as post-holiday ad costs decline
TikTok has released two marketing guides for mobile app and game advertisers, outlining user acquisition strategies for the post-holiday advertising period known as Q5. The guides cover December 1, 2026, through January 31, 2027, and focus on campaign optimization, advertising costs and opportunities to acquire users after the peak holiday shopping season. According to TikTok, […] More