App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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in Deals and IPOs, NewsTripledot acquires Supersonic from Unity in $40 million hybrid-casual expansion
Tripledot Studios has agreed to acquire Supersonic, Unity’s mobile game publishing business, in a $40 million deal aimed at strengthening its position in the hybrid-casual games market. The transaction expands Tripledot’s publishing capabilities by combining its portfolio of live-operated titles with Supersonic’s developer network and publishing expertise. Founded in 2019, Supersonic has worked with hundreds […] More
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in Deals and IPOs, NewsNielsen to acquire DoubleVerify in $2.15B deal to expand media measurement capabilities
Nielsen has entered into a definitive agreement to acquire DoubleVerify in an all-cash transaction valued at approximately $2.15 billion, a move that combines television audience measurement with digital media verification and advertising analytics. The acquisition is expected to strengthen Nielsen’s position as an independent provider of cross-platform media measurement and intelligence. Under the terms of […] More
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in InsightsBeyond Ads: 10 Most Profitable Alternative App Monetization Models
The mobile app economy has matured beyond the era when display ads were the default revenue strategy. While advertising still plays an important role for many publishers, growing privacy regulations, fluctuating ad rates, and increasing user expectations have encouraged developers to explore more sustainable monetization approaches. Today, the most successful apps rarely depend on a […] More