App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsSnapchat Study: Video ads deliver 24% higher long-term sales lift than other non-skippable formats
Snapchat has released new research highlighting the performance of its video advertising products, claiming that its Commercials format delivers stronger long-term sales outcomes than comparable non-skippable video ads on other platforms. The findings come from a study conducted with Dentsu, incorporating attention data from Lumen Research and brand measurement frameworks from Kantar. The research examined […] More
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Google expands Android developer toolkit with stable CLI, new AI skills, and updated benchmarking platform
Google has introduced a series of updates aimed at improving Android developer productivity, expanding its AI-assisted development tools and adding new resources designed to support increasingly automated software workflows. The announcements, highlighted in a new developer update following Google I/O 2026, focus on three areas: the general availability of Android CLI 1.0, an expanded library […] More
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Apple updates App Store rules, targets low-quality and low-engagement apps
Apple has revised its App Store Review Guidelines, introducing stricter requirements aimed at limiting low-quality apps and increasing oversight of apps that fail to attract or retain users. The updated policies, published following WWDC 2026, expand Apple’s existing rules around app quality and originality. The company now states that apps may face removal from the […] More