App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsGlobal mobile ad spend climbs 0.94% despite typical Q1 slowdown
Global mobile advertising spend increased by 0.94% quarter over quarter in Q1 2026, marking a significant departure from the seasonal slowdown that typically follows the holiday quarter, according to Singular’s Q2 2026 Quarterly Trends Report. Historically, the first quarter has seen a notable pullback in advertiser budgets after the peak shopping season. In Q1 2025, […] More
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TikTok launches Agentic Hub to bring AI agents into advertising workflows
TikTok has introduced Agentic Hub, a new platform designed to help advertisers and technology partners integrate AI agents directly into campaign management workflows. The launch expands TikTok’s AI advertising ecosystem by providing a centralized marketplace for AI-powered tools built on its recently introduced Model Context Protocol (MCP). The new hub enables advertisers to discover, deploy, […] More
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in NewsUK moves to ease Apple and Google app store payment rules under new competition push
The UK’s competition regulator has proposed easing restrictions on Apple and Google’s app store payment systems, in a move aimed at increasing competition in digital markets and expanding payment flexibility for developers. The Competition and Markets Authority (CMA) said the proposed framework would allow developers to direct users toward alternative payment options outside Apple’s App […] More