App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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in NewsUnity–Index integration opens access to 2.9B gamers, extends in-game data across mobile, CTV, and web
A new partnership between Unity and Index Exchange is expanding how advertisers can reach gaming audiences, combining in-game behavioral data with programmatic infrastructure to enable cross-channel activation beyond mobile environments. The integration brings Unity’s first-party audience data and mobile gaming inventory into Index Marketplaces, allowing marketers to target users across multiple screens, including mobile, connected […] More
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in News, Trends & ReportsIndia mobile app market revenue surges 33% to $300M+ in Q1 2026, led by AI and puzzle games
India’s mobile app economy crossed a new monetization threshold in Q1 2026, generating more than $300 million in in-app purchase revenue, a 33% year-over-year increase, according to data from Sensor Tower. The growth comes as the market shifts from scale-driven expansion to a more efficiency-focused model centered on engagement and revenue per user. Total downloads […] More
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in NewsApple pulls Cal AI over billing design and payment rule violations, then reinstates app
A calorie-tracking app recently acquired by MyFitnessPal was briefly removed from the Apple App Store after violating multiple policies tied to in-app purchases and subscription design, according to TechCrunch. The app, Cal AI, had introduced an updated monetization flow that routed users toward external payment options. While recent legal rulings allow developers in the U.S. […] More