App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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in NewsTikTok and Disney strike global short-form content partnership
TikTok and The Walt Disney Company have announced a global content partnership that will bring official short-form videos from Disney’s entertainment brands to TikTok under what the companies describe as a first-of-its-kind content sharing agreement. Under the partnership, Disney will distribute official short-form content from its portfolio—including Disney, Pixar, Marvel, Star Wars, National Geographic, ESPN, […] More
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in News, Trends & ReportsAppLovin says ecommerce ad business is growing, but ‘it takes time’
AppLovin reported $1.92 billion in revenue for the second quarter of 2026, a 53% year-over-year increase, as the company continued expanding its AI-powered advertising platform beyond mobile gaming into ecommerce and broader consumer advertising. Despite the strong growth, executives cautioned that building these newer business segments will take time, even as advertiser demand continues to […] More
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in InsightsHow Spatial Computing and AR Are Redefining Mobile Gaming Marketing
Mobile gaming has already transformed how people interact with brands, but 2026 marks the beginning of a much larger shift. Instead of engaging with advertisements through flat banners or rewarded videos, players are increasingly interacting with digital experiences that blend seamlessly into the physical world. This evolution is being driven by spatial computing, a technology […] More