App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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Apple expands App Store subscriptions with Bundles, Suites and multiseat purchases in iOS 27
Apple is expanding the subscription options available to App Store developers with new Bundles, Suites and multiseat purchasing capabilities, allowing subscriptions to cover multiple apps, developers and users through Apple In-App Purchase. The changes are part of Apple’s subscription updates for iOS 27 and broaden the App Store’s existing model beyond subscriptions typically purchased and […] More
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AppsFlyer expands attribution to ChatGPT ads and organic AI-driven traffic
AppsFlyer is expanding its attribution capabilities to AI-driven discovery, introducing measurement for both paid ChatGPT advertising and organic traffic generated by AI answer engines. The mobile measurement company has introduced AEO attribution alongside a ChatGPT Ads integration, giving marketers a way to distinguish between users acquired through paid AI advertising and those who arrive after […] More
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Apple changes App Tracking Transparency in EU with alternative prompt and annual re-prompting
Apple is changing how App Tracking Transparency works in the European Union, introducing an alternative system prompt and allowing developers to ask users for tracking permission again one year after their previous decision. The changes will begin with iOS 27.2 and iPadOS 27.2 and follow agreements Apple reached with select European competition authorities. Despite the […] More