App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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Apple opens Brazil App Store to licensed betting apps under new gambling rules
Apple has updated its App Store policies in Brazil to allow licensed fixed-odds betting apps on iOS devices, marking a shift in how gambling services can operate within the country’s mobile ecosystem. The policy change follows recent regulatory developments in Brazil’s betting market, where licensed operators are now permitted to offer sports betting and iGaming […] More
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in News, Trends & ReportsThe Trade Desk faces slower growth and mounting pressure from Amazon DSP and agency scrutiny
The Trade Desk reported first-quarter revenue of $689 million for 2026, marking a 12% year-over-year increase, as the demand-side platform navigates slowing growth, increased competition from Amazon’s advertising business, and ongoing tensions with major agency groups. The company also projected second-quarter revenue of at least $750 million, reflecting an expected 8% annual increase. The forecast […] More
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in Deals and IPOs, NewsInMobi acquires MobileAction to expand AI-driven iOS app advertising capabilities
InMobi has acquired MobileAction, an AI-powered app growth and analytics platform focused on iOS user acquisition and App Store Optimization (ASO), as the company moves to strengthen its mobile advertising business and expand its capabilities across Apple’s ecosystem. Financial terms of the transaction were not disclosed. Founded in 2013 and headquartered in San Francisco, MobileAction […] More