App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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Apple cuts App Store commission in Taiwan from 30% to 26% following regulatory discussions
Apple has announced that it will reduce its standard App Store commission in Taiwan from 30% to 26%, following discussions with the Taiwan Fair Trade Commission. The new rate will take effect on October 31, 2026, and will apply to paid app purchases and transactions processed through Apple’s In-App Purchase system on the Taiwanese iOS […] More
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in Deals and IPOs, NewsDoorDash to acquire Instacart for $17 billion, combining delivery and retail media businesses
DoorDash has agreed to acquire grocery delivery platform Instacart in a deal valued at approximately $17 billion, bringing together two major U.S. delivery services and their growing advertising businesses. The transaction will combine DoorDash’s restaurant and local commerce delivery network with Instacart’s grocery technology, retailer partnerships and retail media operations. Under the definitive agreement, Instacart […] More
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in NewsUnity partners with PvX to offer non-dilutive user acquisition financing for game developers
Unity has announced a partnership with user acquisition financing platform PvX to provide eligible game studios and consumer app developers with access to marketing capital without requiring them to give up equity. The agreement combines PvX’s financing model with Unity’s advertising technology to help growth-stage developers fund user acquisition campaigns. The partnership will give qualifying […] More