Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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TikTok launches Agentic Hub to bring AI agents into advertising workflows
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in NewsUK moves to ease Apple and Google app store payment rules under new competition push
The UK’s competition regulator has proposed easing restrictions on Apple and Google’s app store payment systems, in a move aimed at increasing competition in digital markets and expanding payment flexibility for developers. The Competition and Markets Authority (CMA) said the proposed framework would allow developers to direct users toward alternative payment options outside Apple’s App […] More