Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsMatch Group settles FTC case over OkCupid data sharing practices
Match Group has agreed to settle a lawsuit brought by the Federal Trade Commission over allegations that its OkCupid platform shared user data with a third party without proper disclosure. The case centers on claims that OkCupid provided an external company with access to sensitive user information, including nearly three million photos, as well as […] More
- in News
NewFronts 2026: Mobile advertising enters its “Always-On, AI-Powered” era
The 2026 edition of IAB NewFronts 2026 closed with a clear industry-wide shift: mobile is no longer just a channel, but the infrastructure powering a new generation of advertising defined by artificial intelligence, creator ecosystems, and performance-driven video. Across four days of presentations, major platforms including Meta, Amazon, TikTok, and YouTube unveiled a wave of […] More
- in News
EU moves to ban AI ‘Nudifier’ apps under expanded Artificial Intelligence Act
European lawmakers are advancing new restrictions on artificial intelligence systems that generate non-consensual explicit content, as part of broader updates to the Artificial Intelligence Act. Members of the European Parliament have backed a proposal to prohibit so-called “nudifier” apps—AI applications capable of creating or manipulating images and videos to depict individuals in sexually explicit ways […] More
