Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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in News, Trends & ReportsBanking apps grew 7% to 2.3 billion downloads in 12 months
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Google expands Android Bench with new evaluation framework and eight additional AI models
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