Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Snapchat takes Unified Attribution global with AppsFlyer and Adjust
Snapchat has rolled out Unified Attribution globally, giving app advertisers using AppsFlyer or Adjust access to a measurement and optimization system that combines Snapchat’s platform signals with cross-channel performance data from mobile measurement partners. Support for additional MMPs is also in development. The product, which entered beta in May, is designed to address a longstanding […] More
-
in News, Trends & Reports87% of eventual top spenders in Whale-Driven mobile games haven’t made their first purchase in month one
The first month of a mobile game’s launch may reveal far less about its long-term revenue potential than publishers expect. New research from Moloco shows that 87% of eventual top spenders in Whale-Driven games have not yet made their first purchase during month one, highlighting how high-value players can emerge throughout a title’s first year […] More
-
Google Play sets new app memory limits for February 2027, Zero-Tap Sign-In to follow in April
Google Play is introducing new technical quality requirements for Android apps and games, with memory usage and code optimization thresholds taking effect in February 2027 and a separate Zero-Tap Sign-In requirement arriving in April 2027. Apps that fail to meet the standards may face reduced visibility and publishing capabilities on Google Play. The changes come […] More