Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Moloco unveils new global brand identity as AI ad business expands beyond mobile
Moloco has introduced a new global brand identity as the AI advertising company looks to reflect its expansion across mobile advertising, connected TV, retail media and marketplaces. The new identity was developed with design consultancy Pentagram and centers on a redesigned logo made up of three overlapping circles. Moloco describes the circles as lenses that […] More
-
Google launches AndroidX Security State Libraries for component-level device security checks
Google has released new AndroidX Security State libraries that give Android developers and enterprise management tools a more granular way to determine whether a device is protected against known vulnerabilities and whether security updates are waiting to be installed. The stable release includes AndroidX Security State 1.1.0 and Security State Provider 1.0.0, introducing standardized APIs […] More
-
Pinterest launches Visual Search Ads as 80 billion monthly searches drive new performance ad push
Pinterest is introducing Visual Search Ads, a new performance advertising format that places sponsored results directly within visual discovery experiences as the platform expands the role of AI across advertising, shopping and product discovery. Announced at Pinterest Presents, Visual Search Ads will appear prominently in Pinterest Search Results and Pin closeups. Advertisers will be able […] More