Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Reddit expands app advertising tools with AI campaigns and new attribution reporting beta
Reddit has introduced a new set of updates for app advertisers, expanding access to its AI-powered campaign tools while launching a beta test for a new attribution reporting system designed to provide broader visibility into app performance. The update includes the rollout of Max campaigns for app ads, wider availability of App Event Optimization (AEO), […] More
-
Snapchat introduces Unified Attribution to combine app campaign metrics and third-party measurement data
Snapchat is rolling out a new attribution framework aimed at app advertisers, introducing Unified Attribution, a system designed to combine Snapchat campaign data with third-party measurement insights in a single reporting environment. Currently available in beta and expected to launch more broadly later this year, the update is intended to give advertisers a consolidated view […] More
-
Apple to Revise App Store Age Ratings in Australia and Vietnam Starting June 18
Apple will introduce updated App Store age rating rules for developers in Australia and Vietnam starting June 18, 2026, reflecting new regulatory requirements around content classification and youth protections. The changes will affect how apps are labeled in both markets and may alter existing ratings for some categories. In Australia, Apple said the 15+ age […] More