Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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in NewsUK moves to ease Apple and Google app store payment rules under new competition push
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Google Play Store v52.1 rolls out with faster install pipeline and reduced resource use in security checks
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