Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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LATEST MOBILE MARKETING NEWS
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in NewsUnity partners with PvX to offer non-dilutive user acquisition financing for game developers
Unity has announced a partnership with user acquisition financing platform PvX to provide eligible game studios and consumer app developers with access to marketing capital without requiring them to give up equity. The agreement combines PvX’s financing model with Unity’s advertising technology to help growth-stage developers fund user acquisition campaigns. The partnership will give qualifying […] More
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Pinterest opens ad inventory to programmatic buyers through Amazon, Google and Yahoo
Pinterest has launched Programmatic Deals, a new advertising solution that allows marketers to purchase the platform’s display and video inventory through third-party demand-side platforms (DSPs), including Amazon Ads, Google Display & Video 360 and Yahoo DSP. The offering is now generally available in North America, South America and Asia Pacific, expanding access to Pinterest advertising […] More
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in Deals and IPOs, NewsStagwell acquires Freestar to expand programmatic advertising and publisher monetization business
Marketing and advertising company Stagwell has acquired Freestar, a publisher monetization platform, as part of its strategy to expand its owned media operations and strengthen its position in programmatic advertising. The acquisition will bring Freestar’s advertising technology, publisher relationships and audience data into Stagwell’s Media and Commerce business. Financial terms of the transaction were not […] More