Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in Deals and IPOs, NewsAffle acquires AdColony Technology assets and trademark from Digital Turbine
Affle has entered into a definitive agreement to acquire key AdColony technology assets and trademark rights from Digital Turbine, marking a significant move in the mobile advertising sector as companies continue to consolidate technology, data, and publisher relationships. The transaction will be completed through Affle MEA FZ LLC, a subsidiary of Affle. The acquisition includes […] More
-
in News, Trends & ReportsReddit ads deliver $6.85 ROAS and 18% tune-in lift for entertainment campaigns, study finds
Reddit has released new research highlighting the performance of its advertising platform for media and entertainment brands, with findings suggesting that campaigns on the platform can influence both on-platform engagement and viewing behavior across streaming and linear television services. According to a study conducted by TransUnion, Reddit advertising generated an average return on ad spend […] More
-
Apple to consolidate Sign in with Apple and Hide My Email under new private email domain
Apple has announced plans to unify the email domains used by Sign in with Apple and iCloud+ Hide My Email, introducing a new shared domain that will become the default for both privacy-focused services later this year. According to a developer update published by Apple, newly generated email addresses for Sign in with Apple and […] More