Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in Deals and IPOs, NewsAffle to acquire Perion for $420 million to expand global adtech business
India-based advertising technology company Affle has entered into a definitive agreement to acquire Perion in an all-cash transaction valued at approximately $420 million, combining Affle’s mobile performance advertising operations with Perion’s capabilities across retail media, connected TV (CTV) and digital out-of-home (DOOH) advertising. The agreement will see Affle’s Israel-based subsidiary, Affle 3iL, acquire all outstanding […] More
-
Android Dev Summit 2026: Google opens Android to AI agents, expands app discovery and advances XR development
Google’s Android Dev Summit 2026 brought a series of announcements spanning AI-assisted software development, app discovery, on-device intelligence, performance optimization, and extended reality. The updates reflect a broader shift in Google’s Android strategy, with AI agents becoming increasingly integrated into both the development process and the ways users interact with applications. Among the most significant […] More
-
Apple cuts App Store commission in Taiwan from 30% to 26% following regulatory discussions
Apple has announced that it will reduce its standard App Store commission in Taiwan from 30% to 26%, following discussions with the Taiwan Fair Trade Commission. The new rate will take effect on October 31, 2026, and will apply to paid app purchases and transactions processed through Apple’s In-App Purchase system on the Taiwanese iOS […] More