Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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The global casual mobile games market generated approximately $11 billion in in-app purchase (IAP) revenue during the first half of 2026, remaining virtually unchanged from the same period a year earlier, according to AppMagic’s latest report. The findings suggest the segment continues to operate in a mature market where publishers are increasingly relying on product […] More
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