Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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Aptoide has returned to Google Play for the first time in more than a decade with the launch of Aptoide Games, marking a significant step for third-party app distribution on Android following recent changes to Google’s Play Store policies. The new app, now available through Google Play, enables users to discover and install games from […] More
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Google Play adds Venmo as a new payment option
Google has announced that Venmo is being added as a payment option on Google Play, giving eligible users another way to pay for apps, games, books, movies, and in-app purchases through the Play Store. According to Google, users can link their Venmo account to Google Play and select it during checkout or add it through […] More
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in Deals and IPOs, NewsTripledot acquires Supersonic from Unity in $40 million hybrid-casual expansion
Tripledot Studios has agreed to acquire Supersonic, Unity’s mobile game publishing business, in a $40 million deal aimed at strengthening its position in the hybrid-casual games market. The transaction expands Tripledot’s publishing capabilities by combining its portfolio of live-operated titles with Supersonic’s developer network and publishing expertise. Founded in 2019, Supersonic has worked with hundreds […] More