Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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in News, Trends & ReportsEurope’s finance app market fractures as banks, neobanks, and fintechs diverge on growth strategies
Europe’s finance app ecosystem is entering a new phase — one defined less by rapid expansion and more by fragmentation. According to new data from AppsFlyer, traditional banks, neobanks, investment apps, and money transfer services are pursuing sharply different paths for growth and retention, exposing structural weaknesses across the sector. The analysis, based on 180 […] More
- in News, Trends & Reports
YouTube reports $8 billion in music industry payouts, driven by ads and subscriptions
YouTube has paid out more than $8 billion to the global music industry between July 2024 and July 2025, according to data shared by the company this week. The figure marks a record high for the platform and highlights continued growth in its dual revenue model combining advertising and subscriptions. The payout represents a $2 […] More
- in News, Trends & Reports
ChatGPT boosts e-commerce traffic but lags in sales conversion, study finds
A new academic study suggests that while ChatGPT is emerging as a growing source of traffic for online retailers, it has yet to match traditional marketing channels in driving actual sales. The paper — authored by researchers Maximilian Kaiser of the University of Hamburg and Christian Schulze of the Frankfurt School of Finance & Management […] More
