eCPM - Effective Cost Per Mille
eCPM, stands for effective cost per mille, is a measurement which describes how much ad revenue generated per unit of 1000 ad impressions.
It is used to measure and compare the profitability of sources, ad units, locations, ad networks, and other dimensions. With the help of eCPM data, advertisers can make data-driven decisions and optimize monetization strategies.
eCPM = (Total Earnings/Impressions Delivered) x 1000
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Unity releases free Ad Quality SDK to improve in-game advertising transparency
Unity has announced the broad availability of its Ad Quality tool as a free, standalone SDK, making it accessible to all publishers regardless of their mediation platform. The tool is designed to provide developers with greater transparency and control over in-game advertising across more than 25 ad networks. The move comes as new survey data […] More
Magnite expands CTV offering with programmatic Pause Ads
Magnite has introduced programmatic access to pause ads across major streaming platforms, adding a new format to its sell-side platform (SSP). The ad type is now available through Magnite’s ClearLine as well as third-party DSPs such as MNTN, Kerv.ai, and Yahoo DSP. The inventory will be accessible across streaming partners including DirecTV, Dish Media, and […] More
The Best Location Sharing Apps for iPhone and Android
Although sharing our personal and instant information with internet giants is a matter of discussion today, sharing your location with your family and friends may be a need for many different reasons. In this article, we have brought together the best location sharing apps that you can use for various reasons such as security or […] More
