eCPM - Effective Cost Per Mille

eCPM, stands for effective cost per mille, is a measurement which describes how much ad revenue generated per unit of 1000 ad impressions.

It is used to measure and compare the profitability of sources, ad units, locations, ad networks, and other dimensions. With the help of eCPM data, advertisers can make data-driven decisions and optimize monetization strategies.   


eCPM = (Total Earnings/Impressions Delivered) x 1000




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Google proposes opening Play Store to all real-money games in India

    Google has put forward a new proposal to India’s Competition Commission (CCI) that could significantly alter how real-money gaming (RMG) apps are distributed and advertised in the country, TechCrunch reported. The move is part of the tech giant’s effort to settle an ongoing antitrust investigation and respond to mounting pressure from Indian developers. The proposal, […] More

    Read More

  • in

    WPP Media and Criteo partner to power performance-driven CTV advertising

    WPP Media and Criteo have announced a strategic collaboration aimed at elevating commerce-driven advertising on CTV. The partnership integrates Criteo’s commerce signals with WPP Media’s AI-powered Open Intelligence platform, giving advertisers new tools to deliver measurable outcomes such as foot traffic and sales through premium CTV inventory. The collaboration introduces curated Deal IDs—powered by Criteo’s […] More

    Read More

  • in

    Australia expands under-16 social media ban to include YouTube

    Australia has reversed its previous decision to exempt YouTube from its under-16 social media restrictions, adding the video-sharing platform to the list of services from which minors will be barred starting December 10, 2025. The move comes amid increasing concern from regulators and lawmakers over children’s exposure to harmful content online. The initial exemption granted […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X