eCPM - Effective Cost Per Mille
eCPM, stands for effective cost per mille, is a measurement which describes how much ad revenue generated per unit of 1000 ad impressions.
It is used to measure and compare the profitability of sources, ad units, locations, ad networks, and other dimensions. With the help of eCPM data, advertisers can make data-driven decisions and optimize monetization strategies.
eCPM = (Total Earnings/Impressions Delivered) x 1000
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsPokémon TCG Pocket surpasses 100 million downloads, emerges as leading card battler
The Pokémon Company’s mobile title Pokémon TCG Pocket has exceeded 100 million global downloads, according to estimates from Sensor Tower, marking a significant milestone for the franchise’s expansion in the mobile gaming market. Launched globally in October 2024, the game has scaled rapidly, positioning itself as a leading title within the card battler category. Despite […] More
BuzzFeed unveils AI app strategy as financial pressures mount
BuzzFeed has introduced a new suite of AI-driven mobile apps under a spinoff initiative called Branch Office, as the company explores alternative revenue paths amid ongoing financial challenges. The announcement, made at the SXSW 2026 conference, outlines a shift toward consumer-facing software products designed to emphasize social interaction and creative participation. The new unit, operating […] More
- in News
Publicis urges clients to avoid The Trade Desk following audit dispute
Publicis Groupe is advising certain clients to stop working with The Trade Desk after an audit raised concerns about the platform’s fee structures and billing practices, according to reporting by Adweek. The recommendation was outlined in a memo sent to select clients, in which Publicis stated that an independent audit found issues with how fees […] More
