eCPM - Effective Cost Per Mille
eCPM, stands for effective cost per mille, is a measurement which describes how much ad revenue generated per unit of 1000 ad impressions.
It is used to measure and compare the profitability of sources, ad units, locations, ad networks, and other dimensions. With the help of eCPM data, advertisers can make data-driven decisions and optimize monetization strategies.
eCPM = (Total Earnings/Impressions Delivered) x 1000
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsOmnicom and YouTube launch precision targeting for live content ads
At this year’s Cannes Lions International Festival of Creativity, Omnicom Group closed out a week of strategic announcements by revealing a new partnership with YouTube aimed at reshaping how brands engage with livestreaming audiences. The collaboration enables Omnicom clients to directly target high-traffic YouTube Live content — including sports, gaming, entertainment, and e-commerce streams — […] More
- in News
NBCUniversal integrates Walmart data for targeted live sports advertising
NBCUniversal is expanding its advertising capabilities by partnering with Walmart to incorporate the retail giant’s consumer data into its live sports programming. The move, unveiled at the Cannes Lions International Festival of Creativity, aims to enhance audience targeting and performance tracking for advertisers across NBCU’s sports content. Beginning in the fourth quarter of 2025, selected […] More
- in Deals and IPOs, News
Sensor Tower acquires Playliner to deepen mobile game Live Ops analytics
Sensor Tower has announced the acquisition of Playliner, a Live Operations (Live Ops) analytics platform for mobile games, in a move that significantly expands the company’s reach into the mobile gaming ecosystem. The deal—terms of which were not disclosed—marks Sensor Tower’s second acquisition this year, following its earlier purchase of Video Game Insights to enhance […] More
