CPM - Cost Per Mille
CPM, stands for Cost Per Mille, is a pricing model where mobile advertisers pay for 1000 ad impressions. CPM model is mostly preferred with the goal of brand awareness instead of a specific action like install or click.
It is a risky model for advertisers so to ensure the effectiveness of a CPM campaign, mobile advertisers need to track click-through rate and click to impression rates.
CPM = Campaign Cost / 1.000 x Impressions
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
The 12 Best Offline Action Games for Android
Are you tired of being limited by a lack of internet connection when you want to play games on your Android device? Fear not! There are plenty of offline action games available on the Google Play Store that will keep you entertained for hours, whether you’re battling enemies, exploring vast worlds, or honing your skills […] More
-
The 15 Best Car Simulator Games for Android
Are you ready to hit the virtual road and experience the thrill of driving like never before? Look no further than your Android device! With a plethora of car simulator games available on the Google Play Store, you can immerse yourself in realistic driving experiences, from racing through city streets to off-road adventures. Whether you’re […] More
-
in News, Trends & ReportsTikTok’s viewership surpasses Instagram Reels and YouTube Shorts
According to eMarketer’s Industry KPI data from Dash Hudson, TikTok continues to dominate over its competitors Instagram Reels and YouTube Shorts in terms of average video views across various topics. In the fourth quarter of 2023, TikTok boasted an overall average view count of 143,912, compared to 120,917 for Instagram Reels and a distant 54,428 […] More
