CPC - Cost per Click

Cost per click, also known as Pay per Click, is a mobile advertising model where mobile advertisers pay each time a mobile app user clicks on the ad. In the CPC model, which is a much less risky payout model than CPM, it doesn’t matter if the user takes another action (install, registration, purchase, etc.) than clicking the ad.  

Mobile advertisers can choose to pay either a fixed CPC or a maximum CPC where publishers find the best placements for the maximum bid or a lower cost. 

CPC = Advertising Cost/Number of Clicks




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    The 14 Best Android Tablet Apps

    Android tablets have become indispensable tools for productivity, creativity, entertainment, and everything in between. With their sleek designs, powerful hardware, and versatile software, Android tablets offer users endless possibilities for enhancing their lives and maximizing their potential. One of the key factors that contribute to the versatility and functionality of Android tablets is the vast […] More

    Read More

  • in ,

    The Best Dating Apps for iPhone

    Dating apps are actively used in many parts of the world today. So much so that these apps reached $505 million in global consumer spending in January 2024 alone. Considering the fact that there are more than 1.45 billion active iPhones worldwide and the number of iPhone users using dating apps is increasing every year, […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X