App-Ads.txt

App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.

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    Take-Two Interactive Software announced on Wednesday the acquisition of Gearbox Entertainment, renowned for its flagship first-person shooter game, Borderlands, from Sweden’s Embracer. The acquisition deal, valued at $460 million, marks a significant move in the gaming landscape, reflecting a notable shift in ownership and strategic partnerships within the industry. Take-Two will pay the entire purchase […] More

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    Snap partners with IAS, unveils new brand safety solutions

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