App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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in News, Trends & ReportsUK games market reaches record £8.8B in 2025
The UK video games market reached a record valuation of approximately £8.8 billion in 2025, marking a year-on-year increase of more than 7%, according to new data released by industry body Ukie. The figures, presented during the London Games Festival, highlight continued expansion across software, hardware, and game-related media, reflecting sustained consumer demand despite broader […] More
Android Emulator update introduces built-in multi-device networking for developers
Google has introduced a new networking capability for the Android Emulator, aimed at simplifying how developers test interactions across multiple virtual devices. The update, available in the latest Android Emulator release (version 36.5), removes the need for manual configuration previously required to connect Android Virtual Devices (AVDs). Historically, developers had to rely on port forwarding […] More
Reddit rolls out Reminder Ads globally to capture pre-launch engagement
Reddit has expanded its Reminder Ads format to global availability, introducing a new mechanism for advertisers to engage users ahead of events, product launches, and time-sensitive campaigns. The ad format integrates a “Remind Me” call-to-action within standard image and video ads, allowing users to opt in for notifications tied to a specific event. Once activated, […] More
