App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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in News, Trends & ReportsIAB: Digital video advertising surges to $62.1B in 2024, cementing its place as the fastest-growing format
Digital video has officially taken center stage in the online advertising world. According to the newly released IAB Internet Advertising Revenue Report 2024, video emerged as the fastest-growing digital ad format last year, soaring 19.2% year over year to a record-breaking $62.1 billion. The format now claims 24.0% of total internet ad revenue, solidifying its […] More
- in Deals and IPOs, News
Strava acquires Runna to expand into running training plans
Strava has announced the acquisition of UK-based training app Runna, a move that signals the company’s intent to expand its offerings in the competitive running space. The deal brings Runna’s personalized coaching technology under Strava’s umbrella as the fitness platform looks to address long-standing gaps in its services. Founded in 2022, Runna provides structured training […] More
- in News, Trends & Reports
Ad Tech M&A Surges 33% YoY in Q1 2025
Despite broader macroeconomic volatility and investor unease, the Ad Tech sector showed surprising resilience in the mergers and acquisitions (M&A) landscape during the first quarter of 2025, posting a 33% increase in year-over-year (YoY) activity. However, the strong annual growth was tempered by a 20% drop compared to the previous quarter, reflecting emerging caution in […] More
