App-Ads.txt

App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • Line chart titled 'Revenue trend by stream (normalized)' showing Ad Revenue, Subscription Revenue, and IAP Revenue from Jan 2025 to Mar 2026; overall growth with subscription and ads rising and IAP fluctuating in the period.
    in ,

    Subscription revenue surges 105% YoY in Q1 2026, outpacing ads and in-app purchases

    Subscription-based monetization emerged as the fastest-growing revenue stream in the mobile app economy during the first quarter of 2026, according to AppsFlyer’s latest report. The report found that subscription revenue processed through app stores increased 105% year-over-year in Q1 2026, significantly outpacing other monetization channels. By comparison, store-based in-app purchase (IAP) revenue grew 29%, while […] More

    Read More

  • Bar chart of quarterly worldwide in-app purchase revenue (iOS and Google Play) from Q1 2025 to Q1 2026, showing increasing values labeled above each bar (e.g., $39.8B, $41.3B, $42.9B, $43.2B, $43.5B). A teal bubble indicates +9.3% vs. Q1 2025.
    in ,

    Global IAP revenue hits $43.5B in Q1 2026, marking 13 straight quarters of growth

    Global consumer spending on mobile apps continued to rise in the first quarter of 2026, with in-app purchase (IAP) revenue across iOS and Google Play reaching $43.5 billion, representing 9% year-over-year growth, according to Sensor Tower’s latest report. The quarter also marked the 13th consecutive period of positive expansion for the mobile app economy. Non-gaming […] More

    Read More

  • in

    The Best AI Note-Taking Apps

    In today’s fast-paced digital world, the need for effective note-taking tools has never been greater. Whether you are a student, professional, or simply someone who likes to keep track of ideas and to-do lists, traditional note-taking methods often feel cumbersome and inefficient. Fortunately, advancements in artificial intelligence (AI) have ushered in a new era of […] More

    Read More