App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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in News, Trends & ReportsMobile game IAPs fall 7% to $19.6B in Q3 2026
Global mobile game in-app purchase (IAP) revenue declined 7% year over year to $19.6 billion in the third quarter of 2026, as falling downloads and the continued dominance of established titles put pressure on the mobile gaming market, according to Aream & Co.’s latest Video Game Market Update. The report, drawing on Sensor Tower data […] More
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in Deals and IPOs, NewsReport: Bumble in talks for $1B take-private deal with Ithaca Holdings
Bumble is in advanced negotiations to be acquired by Ithaca Holdings in a deal that would value the dating app company at approximately $1 billion, according to Reuters, as the platform faces declining paying subscribers and slowing revenue growth. Citing a source familiar with the matter, Reuters reported that the Austin, Texas-based company is discussing […] More
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Apple kicks off Indie Games Week with seven new iPhone and iPad titles
Apple has launched Indie Games Week on the App Store, featuring seven independent games arriving on iPhone and iPad, including Sifu, Vampire Crawlers and No Man’s Sky. The initiative will run throughout the week, with daily editorial features and curated collections highlighting games developed by independent studios. The campaign brings together titles spanning action, strategy, […] More