App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Index Exchange unveils Data Vendor Ecosystem to boost sell-side curation and transparency
Index Exchange has launched its Data Vendor Ecosystem, a new addition to its Index Marketplaces platform that allows advertisers, agencies, and curators to access and activate third-party audience and contextual data directly on the sell side — without added platform or data fees. The move underscores a broader shift in programmatic advertising, where supply-side platforms […] More
HUMAN launches ‘Page Intelligence’ to help advertisers detect IVT at the point of conversion
Cybersecurity firm HUMAN has unveiled Page Intelligence, a new tool designed to detect and analyze invalid traffic (IVT) directly on advertisers’ landing pages, expanding the company’s ad fraud protection capabilities beyond programmatic platforms. The product marks a shift in HUMAN’s strategy toward offering direct solutions for advertisers, rather than relying solely on integrations with platforms […] More
- in News, Trends & Reports
Aptoide report finds 73% of developers expect revenue boost from alternative app stores
A new report from Aptoide reveals growing discontent among mobile game developers toward the dominance of Apple’s App Store and Google Play, as 73% expect double-digit revenue growth from adopting alternative app distribution platforms. The CTRL ALT DEL Campaign White Paper, based on a survey of 300 senior professionals from mobile game studios in the […] More
