App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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in NewsGoogle proposes opening Play Store to all real-money games in India
Google has put forward a new proposal to India’s Competition Commission (CCI) that could significantly alter how real-money gaming (RMG) apps are distributed and advertised in the country, TechCrunch reported. The move is part of the tech giant’s effort to settle an ongoing antitrust investigation and respond to mounting pressure from Indian developers. The proposal, […] More
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WPP Media and Criteo partner to power performance-driven CTV advertising
WPP Media and Criteo have announced a strategic collaboration aimed at elevating commerce-driven advertising on CTV. The partnership integrates Criteo’s commerce signals with WPP Media’s AI-powered Open Intelligence platform, giving advertisers new tools to deliver measurable outcomes such as foot traffic and sales through premium CTV inventory. The collaboration introduces curated Deal IDs—powered by Criteo’s […] More
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Australia expands under-16 social media ban to include YouTube
Australia has reversed its previous decision to exempt YouTube from its under-16 social media restrictions, adding the video-sharing platform to the list of services from which minors will be barred starting December 10, 2025. The move comes amid increasing concern from regulators and lawmakers over children’s exposure to harmful content online. The initial exemption granted […] More
