App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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Google Play updates policies with new privacy controls and mandatory account transfer system
Google has introduced a set of updates to its Play policies, focusing on user privacy controls and new safeguards for developers, alongside structural changes to how app ownership is transferred on its platform. The changes include revised requirements for accessing sensitive user data, such as contacts and location, as well as new tools aimed at […] More
in NewsApp store algorithms under scrutiny for promoting AI ‘nudify’ apps
A new investigation has raised concerns about how app marketplace systems operated by Apple and Google may be surfacing and promoting apps capable of generating AI-based sexualized imagery, despite existing platform policies that prohibit such content. According to findings from the Tech Transparency Project, search functions and advertising placements within both companies’ app stores have […] More
Meta introduces AI-driven updates to simplify ad tracking and improve campaign performance
Meta has introduced a set of updates to its advertising infrastructure aimed at reducing technical complexity and expanding access to performance optimization tools for businesses. The changes focus on two core components of Meta’s ad ecosystem: the Meta Pixel and the Conversions API. Both tools are used to track user activity and feed data back […] More
