App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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in NewsApple rolls out new App Store tax and pricing changes across 6 countries
Apple has announced a series of tax and pricing changes for developers on the App Store, affecting several countries including Brazil, Canada, Estonia, Romania, the Philippines, and Vietnam. The updates are tied to recent shifts in tax regulations and will also influence app and in-app purchase (IAP) pricing in select regions. According to notices sent […] More
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India bans real-money online games, moves to recognize esports as a sport
India’s Parliament has approved the Promotion and Regulation of Online Gaming Bill, 2025, imposing a nationwide ban on real-money online games while paving the way for esports to be formally recognized as a competitive sport. The legislation, which now awaits presidential assent, introduces some of the most restrictive measures the country’s digital gaming sector has […] More
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Bluefish secures $20M Series A to expand AI marketing platform for Fortune 500 brands
Bluefish, an AI-driven marketing platform designed for enterprise brands, has raised $20 million in a Series A funding round led by NEA and Salesforce Ventures. Additional participation came from Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing the company’s total funding to $24 million within a year of launch. The New York–based startup develops […] More
