App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsMobile Marketing Reads partners with Mobidictum to expand industry media distribution
Mobile Marketing Reads is pleased to announce a new media partnership with Mobidictum, the games industry network. Through this collaboration, Mobile Marketing Reads becomes a strategic media partner within the Mobidictum Media Network. The partnership marks the first external editorial outlet to join Mobidictum Media Network, a curated group of third-party publications accessible via Mobidictum […] More
- in News
Apple to open iOS to alternative app stores and payments in Brazil after antitrust settlement
Apple has agreed to allow alternative app stores and third-party payment options on iOS in Brazil as part of a settlement with the country’s antitrust authority, concluding a dispute that has been ongoing since 2022. Brazil’s competition regulator, the Conselho Administrativo de Defesa Econômica (CADE), said its internal panel approved Apple’s proposed settlement, known as […] More
Federal judge halts Texas App Store age verification law ahead of January deadline
A federal judge in Texas has blocked the enforcement of a state law that would have required app marketplaces to verify users’ ages before allowing app downloads or access to paid in-app content, temporarily stopping a major regulatory shift for platforms such as Apple’s App Store. The Texas App Store Accountability Act (SB 2420) was […] More
