App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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in News, Trends & ReportsU.S. App Store ecosystem drives $406 billion in developer sales in 2024, Apple reports
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in NewsYahoo DSP integrates Comscore’s AI-powered ID-free audiences to bolster privacy-centric ad targeting
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in News, Trends & ReportsMobile games squeeze more from less: $1.52 per install as revenue climbs 11% despite 7% drop in downloads
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