App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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in News, Trends & ReportsOpera reports sharp iOS growth in Europe as DMA’s browser choice rules reshape competition
Opera says its iOS user base in Europe has expanded rapidly over the past year, a shift the company links to the European Union’s Digital Markets Act (DMA) and broader changes in mobile browser behavior. New data released this week shows a significant jump in daily active users, with some markets seeing growth several times […] More
IAB Tech Lab introduces Agentic RTB Framework to standardize AI-driven, low-latency programmatic trading
The IAB Tech Lab has released the first version of its Agentic RTB Framework (ARTF), a new technical standard aimed at modernizing how digital advertising systems communicate and transact in real time. The specification, now open for public comment, introduces an interoperable, container-based architecture designed to reduce latency in programmatic auctions and support the rise […] More
Apple introduces Mini Apps Partner Program with lower commissions
Apple has introduced a new Mini Apps Partner Program that lowers App Store commissions for qualifying mini apps, formalizing a shift in how the company handles these lightweight, web-based experiences. The move follows years of growing use of mini apps inside large platforms, particularly in China, and arrives as Apple faces increasing regulatory and political […] More
