AGGREGATOR
An aggregator is a company that provides an intermediary service between mobile apps, content providers, content providers, and mobile phone service carriers. This organization can serve several purposes including campaign management, analytics, administration as well as billing.
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LATEST MOBILE MARKETING NEWS
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Mistplay expands rewarded advertising business with launch of Audience Network
Mistplay has introduced the Mistplay Audience Network, a new rewarded advertising platform that combines the company’s existing inventory with assets acquired through its recent purchases of Connected Rewards and MyChips. The launch marks an expansion of Mistplay’s LoyaltyPlay platform as the company moves to broaden its reach across mobile apps beyond gaming. Connected Rewards, previously […] More
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in News, Trends & ReportsMeta’s Ad Revenue Projected to Surpass $240 Billion in 2026
Meta’s advertising business is projected to exceed $240 billion in revenue in 2026, according to a new report from WARC Media, as the company continues expanding its AI-powered advertising and automation infrastructure across Facebook and Instagram. The report estimates that Meta generated $196 billion in advertising revenue in 2025, representing 22% year-over-year growth. WARC forecasts […] More
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TikTok introduces AI agent infrastructure and new ad formats at TikTok World 2026
TikTok has introduced a new AI-focused advertising infrastructure that allows marketers and developers to automate campaign execution through AI agents, as the platform expands its ad technology and commerce ecosystem at TikTok World 2026. The company announced the launch of the TikTok Ads Model Context Protocol (MCP) Server, a framework designed to let external AI […] More