AGGREGATOR
An aggregator is a company that provides an intermediary service between mobile apps, content providers, content providers, and mobile phone service carriers. This organization can serve several purposes including campaign management, analytics, administration as well as billing.
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in News, Trends & ReportsIndia’s app economy enters an efficiency era as growth levels off in 2025
India’s once-surging app market is moving into a more measured phase. After expanding more than eightfold since 2017, overall install growth has begun to flatten. According to a new report from Appsflyer and Google, installs rose just 3% in 2024 and are expected to contract slightly in 2025, signaling a shift away from the breakneck […] More
- in News, Trends & Reports
Google Play hit hard by in-app purchase declines while App Store revenue rises 5% in 2025
Global mobile game monetization is undergoing a significant reshaping, according to new data from AppMagic’s Monetization Report 2025 and market analysis covering October 2024–September 2025. Genres on Google Play have seen steep declines in purchasing activity, while alternative payment systems and strategy titles are emerging as key areas of growth. Google Play Hit Hard by […] More
- in News
Omnicom restructures global agency network as IPG merger accelerates shift toward AI and data integration
Omnicom has detailed a sweeping reorganization of its agency structure following the completion of its acquisition of Interpublic Group (IPG), outlining new leadership roles, retiring several legacy agency brands, and introducing enterprise-wide teams focused on client growth and cross-network coordination. The company, now the world’s largest advertising and marketing holding group, is targeting $750 million […] More
