AGGREGATOR
An aggregator is a company that provides an intermediary service between mobile apps, content providers, content providers, and mobile phone service carriers. This organization can serve several purposes including campaign management, analytics, administration as well as billing.
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in News, Trends & ReportsMobile spend leads in 2025 ad budgets
Mobile ad spending is set to dominate the US advertising landscape in 2025. According to a recent EMARKETER forecast released in March 2025, mobile platforms will account for a staggering $228.94 billion—over half of the total $421.81 billion US media ad spend. This dominance underscores the central role smartphones play in modern consumer behavior and […] More
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Navigating Mobile Advertising’s New Frontier: A Q&A with Digital Turbine’s Ben Holmes
As global regulations like the EU’s Digital Markets Act (DMA) begin to reshape the mobile ecosystem, marketers and developers face a rapidly shifting landscape marked by opportunity and uncertainty. Between the rise of alternative app distribution models and the ongoing economic pressures impacting ad budgets, it’s a pivotal moment for those in mobile advertising. To […] More
Reddit rolls out Dynamic Product Ads to all advertisers
Reddit has officially launched its Dynamic Product Ads (DPA) to general availability, opening up the tool to all advertisers following a year of beta testing. The move marks a significant step in Reddit’s evolving ad strategy, aiming to position itself as a central hub for commerce-driven conversations and performance marketing. Dynamic Product Ads automatically populate […] More
