AGGREGATOR
An aggregator is a company that provides an intermediary service between mobile apps, content providers, content providers, and mobile phone service carriers. This organization can serve several purposes including campaign management, analytics, administration as well as billing.
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LATEST MOBILE MARKETING NEWS
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in News, Trends & Reports58% of European ad executives expect agentic ad buying to reach operational scale within a year
Agentic advertising is moving closer to day-to-day media operations, but adoption remains uneven as companies increase AI investment while continuing to grapple with security, privacy and governance concerns, according to new research from IAB Europe. The industry group’s 2026 Impact of AI on Digital Advertising Report found that 58% of respondents expect agentic ad buying […] More
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in News, Trends & ReportsJapan mobile games generate over $10 billion as downloads fall 5.4%
Japan’s mobile games market generated more than $10 billion (¥1.56 trillion) in in-app purchase revenue over the 12 months ending July 2026, even as both consumer spending and downloads declined year over year, according to Sensor Tower’s Japan Gaming 2026 report. Mobile game IAP revenue fell 5.1% compared with the previous year, but Japan still […] More
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Google opens Android Auto and Android Automotive OS to games with general availability
Google has moved the games category for Android Auto and Android Automotive OS with Google built-in out of beta, allowing developers to publish compatible Android games to open testing and production tracks on Google Play. The general availability launch expands a program that previously involved early-access partners offering games designed for use while vehicles are […] More