AGGREGATOR
An aggregator is a company that provides an intermediary service between mobile apps, content providers, content providers, and mobile phone service carriers. This organization can serve several purposes including campaign management, analytics, administration as well as billing.
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in News, Trends & ReportsThe Trade Desk faces slower growth and mounting pressure from Amazon DSP and agency scrutiny
The Trade Desk reported first-quarter revenue of $689 million for 2026, marking a 12% year-over-year increase, as the demand-side platform navigates slowing growth, increased competition from Amazon’s advertising business, and ongoing tensions with major agency groups. The company also projected second-quarter revenue of at least $750 million, reflecting an expected 8% annual increase. The forecast […] More
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in Deals and IPOs, NewsInMobi acquires MobileAction to expand AI-driven iOS app advertising capabilities
InMobi has acquired MobileAction, an AI-powered app growth and analytics platform focused on iOS user acquisition and App Store Optimization (ASO), as the company moves to strengthen its mobile advertising business and expand its capabilities across Apple’s ecosystem. Financial terms of the transaction were not disclosed. Founded in 2013 and headquartered in San Francisco, MobileAction […] More
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in NewsAmazon expands AI-driven upfront strategy as LinkedIn CTV partnership targets B2B advertisers
Amazon Ads is positioning artificial intelligence, audience data, and cross-platform media buying at the center of its 2026 upfront strategy as the company looks to strengthen its role in an increasingly fragmented TV and streaming market. Ahead of its upcoming upfront presentation, Amazon outlined plans to expand how advertisers manage campaigns across streaming TV, digital […] More