AGGREGATOR
An aggregator is a company that provides an intermediary service between mobile apps, content providers, content providers, and mobile phone service carriers. This organization can serve several purposes including campaign management, analytics, administration as well as billing.
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LATEST MOBILE MARKETING NEWS
Google begins rolling out age verification for Play Store
Google has started introducing an age verification system for Play Store users, requiring individuals to confirm they are 18 or older before downloading certain apps. The move mirrors similar checks recently added to YouTube and comes ahead of new state-level digital age laws set to take effect in the United States next year. The rollout, […] More
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Report: Rewarded ads emerge as a key bridge between engagement and performance
A new joint report from eMarketer and Discord suggests that rewarded advertising — a format that offers users perks or incentives in exchange for engagement — is evolving into one of digital marketing’s most versatile tools. Once confined to mobile gaming, rewarded ads are now gaining traction across social, streaming, and community platforms, with marketers […] More
Apple reportedly preparing to bring ads to Apple Maps in 2026
Apple is planning to introduce paid ads within Apple Maps as soon as 2026, according to Bloomberg’s Mark Gurman. The move would mark a significant expansion of Apple’s in-house advertising efforts across iOS and its ecosystem of services. The new feature would allow restaurants, retailers, and other local businesses to pay for increased visibility within […] More
