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An advertiser (mobile advertiser) is an organization or an individual which focuses on generating qualified leads and sales and promoting mobile apps through conveying its message to the right audience, at the right time via paid user acquisition and mobile advertising channels.

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    Gemini trails rivals with 350 million monthly users, court hearing reveals

    In a recent court hearing tied to an ongoing antitrust case, Google disclosed that its Gemini AI platform currently reaches approximately 350 million users each month. While this marks substantial growth for the AI initiative, the numbers still fall short when stacked against competitors like OpenAI’s ChatGPT and Meta AI. The figures, which surfaced during […] More

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    YouTube Experiments With AI Overviews in Search Results

    YouTube is taking a new step into AI-powered discovery with the rollout of a test feature that integrates AI-generated video highlights directly into search results. The Google-owned platform announced that it is experimenting with a new carousel that surfaces curated video clips meant to help users find information more efficiently—without needing to click into full […] More

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    Apple breaks down how AI summarizes App Store reviews in iOS 18.4

    More than a month after launching AI-generated review summaries in iOS 18.4, Apple is offering a detailed look at how the technology works behind the scenes. In a recent post on its Machine Learning Research blog, Apple shed light on the multi-step large language model (LLM) system that powers these summaries—revealing how it filters, analyzes, […] More

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