ADVERTISER
An advertiser (mobile advertiser) is an organization or an individual which focuses on generating qualified leads and sales and promoting mobile apps through conveying its message to the right audience, at the right time via paid user acquisition and mobile advertising channels.
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in News, Trends & ReportsMobile growth rerouted: Why Reddit communities drive better app performance
As the mobile ecosystem matures, app marketers are shifting strategies. With global downloads plateauing at around 135-140 billion annually since 2020, volume alone is no longer the defining metric of success. Instead, brands are prioritizing user retention, engagement, and revenue generation. A recent joint study from Reddit, Adjust, and Sensor Tower reveals a powerful asset […] More
- in Deals and IPOs, News
Layer secures $6.5M to streamline game asset production with AI tools
Layer, a startup developing AI-powered tools tailored for game developers, has raised $6.5 million in seed funding. The round was led by Arcadia, the fund launched by Akin Babayigit, and an investment entity associated with Riccardo Zacconi, co-founder of King. Existing backer e2.vc also participated. The funding will be used to advance Layer’s suite of […] More
Microsoft phases out Invest DSP to prioritize first-party AI-powered ad solutions
Microsoft has announced it will officially shut down its demand-side platform, Microsoft Invest, by the end of February 2026, marking a decisive shift in its advertising strategy. The move reflects Microsoft’s growing emphasis on AI-driven, first-party advertising solutions and a step away from third-party programmatic media buying. Formerly known as Xandr DSP and originally AppNexus, […] More
