ADVERTISER
An advertiser (mobile advertiser) is an organization or an individual which focuses on generating qualified leads and sales and promoting mobile apps through conveying its message to the right audience, at the right time via paid user acquisition and mobile advertising channels.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsProgrammatic advertising set to surge in 2025
As the advertising industry regains momentum after a challenging 2024, programmatic advertising is poised for significant growth in 2025. A recent study, State of Programmatic by Proximic by Comscore, highlights that 72% of advertisers plan to boost their programmatic spend this year, a notable increase from 62% in 2024. This shift underscores the resilience of […] More
- in News, Trends & Reports
Mobile industry sets record with $150 billion revenue in 2024
The mobile sector has entered 2025 on a high note, with Sensor Tower’s State of Mobile 2025 report highlighting a record-breaking year for app monetization. Global revenue from in-app purchases, subscriptions, and paid apps soared to $150 billion in 2024—a 13% year-over-year (YoY) growth and the strongest annual increase since 2021. The report offers a […] More
Netflix Revenue and User Statistics (2025)
Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts. Company Overview Founded Date 1997 Founders Reed Hastings, Marc […] More
