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An advertisement is any collection of text, graphics or multimedia material shown and available within an application for the functions of promoting an industrial brand name, services or product.
Ads can be found in numerous kinds, from copy to interactive video, and have actually progressed to end up being an important function of the app market.
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LATEST MOBILE MARKETING NEWS
in NewsUber introduces platform-specific attention metric in partnership with Adelaide and Kantar
Uber is introducing a new platform-specific attention measurement model for its advertising inventory, developed in collaboration with Adelaide and Kantar. The metric, known as Custom AU for Uber Advertising, is designed to evaluate how effectively ads within Uber’s ecosystem capture user attention and influence brand outcomes. The approach builds on the growing shift in the […] More
Meta enhances app advertising tools to prioritize higher-value user acquisition
Meta is rolling out new adjustments to its app advertising and optimization systems, aiming to help developers focus more directly on attracting users who are likely to generate higher in-app revenue rather than simply increasing download volume. The company says its latest updates improve AI-driven value optimization, allowing advertisers to set campaigns that identify and […] More
Snap to integrate Perplexity’s AI answer engine into Snapchat in 2026
Snap Inc. is preparing to integrate Perplexity’s AI answer engine directly into Snapchat, marking the first large-scale partnership in which an external conversational AI system will be built into the app’s core chat experience. The feature is scheduled to roll out globally beginning in early 2026. The integration will allow Snapchat users to ask questions […] More
