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An advertisement is any collection of text, graphics or multimedia material shown and available within an application for the functions of promoting an industrial brand name, services or product.
Ads can be found in numerous kinds, from copy to interactive video, and have actually progressed to end up being an important function of the app market.
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LATEST MOBILE MARKETING NEWS
Google pushes ahead with developer verification system, adds controlled sideloading path for power users
Google is moving forward with its new developer verification system for Android apps while introducing measures to maintain flexibility for advanced users who prefer sideloading. The company confirmed that early access to the verification process begins this week, with full enforcement planned for 2026. The new policy, first announced in August, requires developers to verify […] More
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Apple-backed report finds EU’s DMA hasn’t lowered app prices
A new Apple-commissioned study claims that the European Union’s Digital Markets Act (DMA) has not produced the consumer price cuts lawmakers promised. The report, conducted by economics consultancy Analysis Group, analyzed over 41 million App Store transactions and found that more than 90% of app prices in the EU remained unchanged or increased after developers […] More
Amazon Unifies DSP and Sponsored Ads Under One AI-Powered Platform
At its annual unBoxed 2025 event in Nashville, Amazon announced a sweeping overhaul of its advertising ecosystem, introducing a unified Campaign Manager that merges its Demand-Side Platform with Sponsored Ads under one interface. The move consolidates the company’s ad operations into a single, AI-powered platform that aims to simplify campaign management, expand automation, and deliver […] More
