AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
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in News, Product UpdatesMeta rolls out AI-powered Advantage+ shopping campaigns to advertisers globally
Social media giant Meta announced today that its AI-powered and automated Advantage+ shopping campaigns will soon be made available to all advertisers globally. The company merged all of its automated advertising solutions under the name ‘Meta Advantage’ in March this year, and split them into two groups as ‘Advantage’ and ‘Advantage+’ products. While Advantage products […] More
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in Deals and IPOs, News
Adikteev partners with video game commerce company Xsolla
Paris-based app re-engagement and cross promotion platform Adikteev announced on Wednesday that it has partnered with US-based video game commerce company Xsolla to offer mobile game developers ‘’the ability to take their games to the web and market directly to their consumers.’’ ‘’We couldn’t be happier to be teaming up with a leader in the […] More
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in News, Product Updates
Google’s Strike Removal pilot program helps devs restore their accounts
Google has launched its new ‘Strike Removal’ pilot program to enable Android developers who violated certain Play Store policies to join a training course and take an assessment test related to their violation, and ’potentially have the strike count against their account’s standing waived.’ ”We know that many developers work hard to create and distribute […] More
