AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
in NewsApple names 2025 Design Award winners ahead of WWDC
Apple has unveiled the winners of its 2025 Design Awards just days before its annual Worldwide Developers Conference (WWDC). This year’s honorees span a range of categories celebrating user experience, innovation, and social impact—though notably, generative AI applications were again left out of the top recognitions. The 2025 Design Awards spotlight 12 winners across six […] More
Twitch Revenue and Usage Statistics (2025)
What is Twitch? Twitch is a livestreaming platform that hosts content ranging from gaming to creative categories such as music, art, food & drink, outdoor, or just Chat. If we look at who’s doing what on Twitch right now, we’ll see broadcasters playing games, artists who play art, music makers, cookers, developers of new games […] More
- in News, Trends & Reports
Asia and MENA game markets poised for $96 billion boom by 2029
The video game industry across Asia and the Middle East and North Africa (MENA) is on a steady growth trajectory, with player spending reaching $86.6 billion in 2024, according to a joint analysis from Niko Partners’ latest regional market model reports. Revenue is forecast to grow at a compound annual growth rate (CAGR) of 2.1%, […] More
