AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsReport: Rewarded ads emerge as a key bridge between engagement and performance
A new joint report from eMarketer and Discord suggests that rewarded advertising — a format that offers users perks or incentives in exchange for engagement — is evolving into one of digital marketing’s most versatile tools. Once confined to mobile gaming, rewarded ads are now gaining traction across social, streaming, and community platforms, with marketers […] More
Apple reportedly preparing to bring ads to Apple Maps in 2026
Apple is planning to introduce paid ads within Apple Maps as soon as 2026, according to Bloomberg’s Mark Gurman. The move would mark a significant expansion of Apple’s in-house advertising efforts across iOS and its ecosystem of services. The new feature would allow restaurants, retailers, and other local businesses to pay for increased visibility within […] More
- in Deals and IPOs, News
Sensor Tower secures strategic investment from Shinhan Securities to expand generative AI and web intelligence capabilities
Market intelligence firm Sensor Tower has received a strategic investment from Shinhan Securities, one of South Korea’s largest brokerage and investment banking firms, to accelerate the development of its Generative AI and web data products. The investment—terms of which were not disclosed—comes as Sensor Tower continues to expand its reach across mobile, PC, console, and […] More
