AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsX, Meta and TikTok release new holiday marketing resources to support year-end advertising strategies
As the peak holiday shopping season approaches, major social platforms including X (formerly Twitter), Meta, and TikTok have released updated campaign guidance and resource hubs aimed at helping advertisers refine their last-minute strategies. The rollout comes as marketers face heightened competition across digital channels, shifting consumer behavior, and increasing reliance on AI-driven ad tools. X […] More
Mobile Legends Revenue and Player Statistics (2025)
What is Mobile Legends: Bang Bang? Mobile Legends: Bang Bang, a MOBA game developed and published for mobile devices by Moonton in 2016, reached 1 billion downloads as of October 2020, making it one of the first games that come to mind when MOBA is mentioned. Game developer Moonton was acquired by ByteDance’s video game […] More
Whiteout Survival Revenue and Download Statistics (2025)
Whiteout Survival, which took its place in app stores on February 12, 2023, is a survival strategy game focusing on the glacial apocalypse theme. The story of the popular game, which includes classic city building and area development elements, is as follows: The catastrophic drop in global temperatures has wreaked havoc on human society. Those […] More
