AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
in Deals and IPOs, NewsOnetag acquires Aryel to integrate interactive creative into its curation platform
Italian ad tech company Onetag has acquired creative technology startup Aryel, marking its first acquisition as it seeks to differentiate its position in the increasingly crowded sell-side curation market. The transaction, backed by private equity firm Wise Equity, brings Aryel’s immersive and interactive ad formats into Onetag’s exchange and smart curation platform. Financial terms were […] More
- in News, Trends & Reports
Claude climbs to No. 1 on App Store as Pentagon dispute reshapes AI app rankings
Anthropic’s AI chatbot Claude surged to the top of Apple’s U.S. App Store rankings over the weekend, overtaking OpenAI’s ChatGPT amid escalating tensions between Anthropic and the U.S. Department of Defense. By Saturday evening, Claude had reached the No. 1 position among free apps in the United States, pushing ChatGPT to second place and Google’s […] More
- in News, Trends & Reports
AI drives revenue surge in health & fitness apps as in-app spending reaches $4.5B
Health and fitness apps generated record in-app purchase (IAP) revenue in 2025, even as download growth slowed, signaling a shift in how digital wellness platforms are monetizing users. Sensor Tower’s latest analysis shows IAP revenue in the category climbed 13% year over year to reach $4.5 billion, while total downloads edged up just 0.8% to […] More
