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LATEST MOBILE MARKETING NEWS
Instagram to notify parents of repeated teen searches related to suicide and self-harm
Instagram will begin alerting parents if their teen repeatedly attempts to search for suicide- or self-harm-related terms within a short period of time, the company announced Thursday. The feature will roll out in the coming weeks to families enrolled in the platform’s parental supervision tools. The notifications are designed to flag patterns of concerning search […] More
- in News
UK advertising regulator orders clear loot box disclosures on app store listings
The UK’s advertising watchdog has issued a formal Enforcement Notice requiring publishers to clearly disclose the presence of loot boxes in mobile game listings on major app stores. The action, announced by the Committee of Advertising Practice (CAP), a sister organization of the Advertising Standards Authority, applies to games listed on both the Apple App […] More
- in News, Trends & Reports
Magnite’s streaming business surpasses display as CTV drives Q4 performance
Magnite reported fourth-quarter revenue growth driven primarily by its connected TV (CTV) segment, as advertising budgets continued shifting away from traditional display channels. For the quarter ended December 31, Magnite posted total revenue of $205 million, up 6% year over year. Contribution ex-TAC (traffic acquisition costs) rose 8% to $195 million, or 16% excluding political […] More
