AD SERVER
An ad server is actually a web server which keeps the marketing content and also supplies it to mobile applications, websites as well as various other marketing channels. It properly makes use of modern technology to handle and also determine advertising campaign’ functionality to raise project effectiveness for each marketers and also publishers.
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in News, Trends & ReportsMeta’s Threads surges to 275 million users
Meta’s social media platform, Threads, has been making substantial strides since its launch, now boasting an impressive 275 million monthly active users. This figure, shared by Meta CEO Mark Zuckerberg in the company’s Q3 earnings call, marks a significant jump from the 200 million reported in August. The platform’s rapid growth, fueled partly by its […] More
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in NewsYahoo DSP partners with GeoEdge to enhance ad security
Yahoo DSP has joined forces with ad security solution GeoEdge to enhance the safety and quality of advertisements across its digital landscape. The strategic partnership integrates GeoEdge’s sophisticated ad protection service, ensuring that Yahoo DSP’s ad creatives remain free from malware, sensitive content, and various digital threats. As online advertising faces growing security challenges, Yahoo […] More
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in Deals and IPOs, NewsDigital Turbine acquires ONE Store International to accelerate expansion into U.S. and LatAm markets
Digital Turbine has announced the acquisition of ONE Store International, a subsidiary of South Korea’s prominent alternative app marketplace, ONE Store. The acquisition aims to extend Digital Turbine’s app growth solutions into critical markets across North America, the European Union, and Latin America. The partnership between the two companies, initiated earlier this year, now evolves […] More