AD SERVER
An ad server is actually a web server which keeps the marketing content and also supplies it to mobile applications, websites as well as various other marketing channels. It properly makes use of modern technology to handle and also determine advertising campaign’ functionality to raise project effectiveness for each marketers and also publishers.
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LATEST MOBILE MARKETING NEWS
Reddit leverages AI and 20 years of conversations to transform advertising with new community intelligence tools
Reddit has unveiled a major expansion of its advertising capabilities with the release of two AI-driven tools, aiming to provide marketers deeper access to the platform’s vast repository of user-generated content. Announced during the Cannes Lions International Festival of Creativity, these tools are part of a broader initiative Reddit is branding as “Community Intelligence™” — […] More
in NewsAmazon Ads and Roku join forces to deliver ads to 80% of U.S. CTV households
Amazon Ads and Roku have entered into a strategic partnership that will give advertisers access to more than 80% of connected TV (CTV) households in the United States. The collaboration is centered on a new integration that enables ad placements through Amazon’s demand-side platform (DSP), supported by authenticated data from both companies’ platforms. The integration, […] More
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Dentsu integrates Criteo’s commerce media stack in expanded global partnership
Dentsu and Criteo have formalized an expanded global partnership aimed at consolidating retail media and commerce data infrastructure. Under the agreement, Dentsu will integrate Criteo’s full commerce media platform and audience data into its global media operations and data systems. The partnership includes native integration of Criteo’s commerce audience data into Dentsu Connect, the holding […] More
