AD SERVER
An ad server is actually a web server which keeps the marketing content and also supplies it to mobile applications, websites as well as various other marketing channels. It properly makes use of modern technology to handle and also determine advertising campaign’ functionality to raise project effectiveness for each marketers and also publishers.
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LATEST MOBILE MARKETING NEWS
DoubleVerify Revenue Statistics (2025)
Company Overview DoubleVerify is a company providing software solutions to advertisers and publishers for digital media measurement, data, and analytics. Founders Oren Netzer, Alex Liverant Founded Date 2008 Headquarter New York, United States Crunchbase Profile Profile Link Website DoubleVerify – Funding Rounds Date Transaction Funding Amount October 28, 2020 Private Equity Round $350 million October […] More
Amazon expands Prime Video ad format with location-based interactive targeting
Amazon is rolling out a new location-based interactive advertising format on Prime Video, giving advertisers the ability to tailor streaming ads to viewers in specific regions. The offering allows a single national commercial to be automatically adjusted with localized details such as nearby business locations, pricing, or service availability. The format, available through the Amazon […] More
Google Play to penalize apps that cause excessive battery drain starting in 2026
Google is introducing new guidelines that will flag and restrict apps that significantly drain device battery life, with enforcement set to begin on March 1, 2026. The policy targets apps that misuse “wake locks,” a mechanism that keeps a device awake to perform background tasks, even when the screen is off. A new Android vitals […] More
