AD SERVER
An ad server is actually a web server which keeps the marketing content and also supplies it to mobile applications, websites as well as various other marketing channels. It properly makes use of modern technology to handle and also determine advertising campaign’ functionality to raise project effectiveness for each marketers and also publishers.
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LATEST MOBILE MARKETING NEWS
Yahoo DSP gains programmatic access to Wunderkind’s Pause Ads as CTV formats show strong performance signals
Wunderkind and Yahoo DSP have formalized an integration that opens programmatic access to Wunderkind’s connected TV pause ad inventory, expanding the availability of high-attention CTV formats through private marketplace deals. The partnership brings first-party data activation and measurement capabilities to one of CTV’s most engagement-heavy moments: the viewer-initiated pause. Under the integration, Yahoo DSP buyers […] More
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GenAI app spending surges to $824M as marketers embrace AI agents, AppsFlyer reports
AppsFlyer’s latest annual mobile app trends report shows that 2025 was a breakout year for GenAI-driven products and AI-enabled marketing workflows. The category posted the strongest growth across Android and one of the fastest on iOS, with global consumer spend on GenAI apps reaching $824 million and installs rising 16% year over year. The analysis […] More
- in Deals and IPOs, News
Pinterest enters CTV advertising with tvScientific acquisition
Pinterest is preparing to expand its performance advertising ecosystem beyond its own platform, announcing an agreement to acquire tvScientific, a connected TV ad tech company known for outcome-based buying and deterministic attribution. The acquisition marks Pinterest’s first major step into CTV, adding a new distribution channel for advertisers seeking measurable performance across screens. The deal, […] More
