AD SERVER
An ad server is actually a web server which keeps the marketing content and also supplies it to mobile applications, websites as well as various other marketing channels. It properly makes use of modern technology to handle and also determine advertising campaign’ functionality to raise project effectiveness for each marketers and also publishers.
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LATEST MOBILE MARKETING NEWS
Apple launches Advanced Commerce API to simplify in-app purchases for dynamic app business models
Apple has introduced the Advanced Commerce API which aims to streamline how developers manage in-app purchases for apps with dynamic and complex business models. The Advanced Commerce API supports diverse business models, enabling apps to handle extensive content libraries, subscription bundles, and add-on options with ease. Developers can leverage Apple’s trusted payment system, end-to-end tax […] More
- in News, Trends & Reports
Programmatic advertising set to surge in 2025
As the advertising industry regains momentum after a challenging 2024, programmatic advertising is poised for significant growth in 2025. A recent study, State of Programmatic by Proximic by Comscore, highlights that 72% of advertisers plan to boost their programmatic spend this year, a notable increase from 62% in 2024. This shift underscores the resilience of […] More
- in News, Trends & Reports
Mobile industry sets record with $150 billion revenue in 2024
The mobile sector has entered 2025 on a high note, with Sensor Tower’s State of Mobile 2025 report highlighting a record-breaking year for app monetization. Global revenue from in-app purchases, subscriptions, and paid apps soared to $150 billion in 2024—a 13% year-over-year (YoY) growth and the strongest annual increase since 2021. The report offers a […] More
