AD SERVER
An ad server is actually a web server which keeps the marketing content and also supplies it to mobile applications, websites as well as various other marketing channels. It properly makes use of modern technology to handle and also determine advertising campaign’ functionality to raise project effectiveness for each marketers and also publishers.
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LATEST MOBILE MARKETING NEWS
Reddit Expands Conversation Ad Inventory with New Brand Safety Reporting
Reddit is rolling out expanded conversation ad inventory to all advertisers, offering brands deeper integration within user discussions. The update allows advertisers to place ads between comments on conversation pages, aiming to enhance engagement with high-intent users. Additionally, the platform has introduced new brand safety and suitability reporting through partnerships with DoubleVerify and Integral Ad […] More
- in News, Trends & Reports
Indians spent 1.1 trillion hours on digital platforms in 2024, the most of any market worldwide
India has cemented its position as the world’s largest digital consumer market, with Indians spending a staggering 1.13 trillion hours on digital platforms in 2024, according to the Ernst & Young report published in partnership with the Federation of Indian Chambers of Commerce & Industry. This unprecedented engagement surpasses all other global markets, highlighting the immense potential […] More
- in News
Claritas and Anzu partner to measure ROI of intrinsic in-game advertising
Claritas, a company specializing in data-driven marketing attribution, has entered a global partnership with Anzu to assess the effectiveness of intrinsic in-game advertising. The collaboration aims to provide advertisers with clear insights into how in-game ads contribute to measurable business outcomes. Anzu has already established measurement standards for IVT, brand lift, viewability, attention, and incremental […] More
