AD IMPRESSION
An ad impression is actually considered whenever an ad is actually shown within an application.
Application developers make money for each 1,000 ad impressions, which is actually assessed through eCPM.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Apple introduces win-back offers for auto-renewable subscriptions
In a move aimed at helping developers re-engage past subscribers, Apple has launched win-back offers for auto-renewable subscriptions through App Store Connect. This new feature allows developers to create tailored offers designed to entice former subscribers to return by providing discounted subscription rates. These offers can be strategically configured to meet specific business goals and […] More
-
in Deals and IPOs, News
InMobi secures $100 million from MARS Growth Capital
InMobi announced on Wednesday that it has secured $100 million debt financing from MARS Growth Capital, a joint venture created by MUFG and Liquidity Group. SoftBank-backed InMobi plans to use the funding to expand its artificial intelligence capabilities and pursue AI-driven acquisitions. “AI is the bedrock of both InMobi’s consumer and enterprise businesses, and we […] More
-
Bumble Revenue and User Statistics (2024)
What is Bumble App? Bumble is one of the best dating apps for mobile devices. Going public in February 2021, its largest markets contributing to lifetime consumer spending include western markets such as the US, UK, Canada and Australia. Company Overview Founder Whitney Wolfe Herd Founded Date December 2014 Headquarter Austin, Texas, US Crunchbase Profile […] More
