AD IMPRESSION
An ad impression is actually considered whenever an ad is actually shown within an application.
Application developers make money for each 1,000 ad impressions, which is actually assessed through eCPM.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsNetflix projects it will double ad revenue in 2025 as it builds out in-house ad tech
Netflix says it’s firmly on track to “double” its advertising revenue this year, signaling a new phase for the streaming giant as it leans deeper into ad-supported streaming and its growing in-house ad tech platform. The milestone projection was revealed alongside Netflix’s second-quarter 2025 earnings results, which show the company pulling in $11.08 billion in […] More
X partners with AppsFlyer to deliver clearer iOS ad measurement
X is expanding its toolkit for mobile advertisers with a major update to its measurement capabilities through a new partnership with app analytics firm AppsFlyer. Announced this week, the collaboration introduces an Advanced Self-Reporting Network (SRN) integration, giving X advertisers access to more complete and privacy-safe iOS campaign measurement. For years, Apple’s App Tracking Transparency […] More
The Best To Do List Apps for Android
Sometimes we need a tool to plan our day completely, sometimes to remember something that comes to mind, and sometimes to take note of an important task that we should not forget. Until a few years ago, the way to do this was to write on a piece of paper or carry a notebook with […] More
