AD IMPRESSION
An ad impression is actually considered whenever an ad is actually shown within an application.
Application developers make money for each 1,000 ad impressions, which is actually assessed through eCPM.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsJapan mobile games generate over $10 billion as downloads fall 5.4%
Japan’s mobile games market generated more than $10 billion (¥1.56 trillion) in in-app purchase revenue over the 12 months ending July 2026, even as both consumer spending and downloads declined year over year, according to Sensor Tower’s Japan Gaming 2026 report. Mobile game IAP revenue fell 5.1% compared with the previous year, but Japan still […] More
-
Google opens Android Auto and Android Automotive OS to games with general availability
Google has moved the games category for Android Auto and Android Automotive OS with Google built-in out of beta, allowing developers to publish compatible Android games to open testing and production tracks on Google Play. The general availability launch expands a program that previously involved early-access partners offering games designed for use while vehicles are […] More
-
in Deals and IPOs, NewsInfillion to acquire Foursquare, adding location intelligence to its ad tech stack
Infillion is acquiring location intelligence company Foursquare, adding real-world visitation data to an advertising technology portfolio that has expanded through a series of acquisitions across media buying, identity, measurement and commerce data. The deal will bring Foursquare’s location data into Infillion alongside purchase intelligence from Catalina, which Infillion acquired in 2025. The combination is designed […] More