Meta unveils new tools to boost holiday sales with creative ad solutions

As the holiday season approaches, Meta is introducing a series of advertising tools aimed at helping businesses effectively engage with customers and maximize their sales. These new features, designed to give advertisers more flexibility in their campaigns, leverage AI technology to better connect with consumers at the right time. By integrating these advanced tools into AI-enabled Advantage+ shopping campaigns, advertisers can optimize performance, broaden creative strategies, and improve overall reach during the busiest shopping period of the year.

Advertisers will now have access to tools that make it easier to highlight promo codes within their ads, making discounts more visible and encouraging immediate purchases. To further support this, Meta is testing features such as personalized discounts and first-purchase offers, which will also be introduced to Instagram Reels, increasing exposure across Meta’s platforms.

Another key addition is the expansion of reminder ads, which help businesses notify potential customers about upcoming events, sales, or product launches. With these updates, advertisers can now guide users toward in-app purchases and send frequent notifications about special offers. This allows businesses to maintain momentum during time-sensitive promotions and ensures that customers are informed about when sales begin and end.

In an effort to streamline the customer journey, Meta is also introducing site links within ads, allowing businesses to include multiple landing pages in a single image or video ad on the Facebook Feed. This new feature will help users navigate directly to the content they are most interested in, whether it be skincare, makeup, holiday-specific products, or other offerings from a single company. For advertisers, this means a more personalized and targeted approach to guiding customers to specific areas of their website with just one click.

A major feature rolling out this fall will also allow advertisers to target people most likely to shop in-store, highlighting nearby locations and making it easier for customers to plan their visit. This omnichannel approach enhances the existing online sales optimization but now adds a local shopping component, giving businesses greater flexibility in driving foot traffic.

As holiday travel increases, Meta is also introducing a location-based ad feature, allowing businesses to show ads to people who are interested in specific destinations. This feature is particularly useful for businesses looking to attract tourists and seasonal shoppers. For example, if someone is planning a holiday trip and engaging with social content about a city or browsing activities in the area, they may be targeted by ads promoting local businesses or events.