Tuna Cetin
Speaking with employees on Thursday, founder and CEO Mark Zuckerberg said that Meta executives are heavily working on enhancing retention on their new Twitter-rival microblogging app Threads, according to Reuters.
The social media giant launched Threads earlier this month, and the app achieved a significant milestone by reaching 100 million sign-ups within its first week. However, the sudden growth was later followed by a drop in user count as more and more people are removing Threads citing various reasons, such as the absence of very basic features.
While speaking with the company staff, Zuckerberg said that Threads’ retention rates were still better than what the executives had hoped for, although they were ‘’not perfect’’.
“Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet,” the CEO said.
Also Read: Threads User and Revenue Statistics
He added that he thinks the decrease in usage is ‘’normal’’, and that he expects retention to increase as they incorporate more features to Threads, such as a search functionality and desktop support.
Meanwhile, Chris Cox, Chief Product Officer at Meta, said that they are planning to add more ‘’retention-driving hooks’’ like ‘’making sure people who are on the Instagram app can see important Threads’’, so that they can lure back those who left the platform.
Zuckerberg also talked about the company’s efforts to grow retention on Threads during Meta’s second quarterly earnings call. “I’m highly confident we’re going to be able to pour enough gasoline on this to help it grow after that work is done,’’ he said on Wednesday.
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