Mediaocean to acquire Innovid for $500 million

Mediaocean, a leading omnichannel advertising partner, has announced its acquisition of Innovid, an independent platform specializing in ad creation, delivery, and measurement. This strategic move will merge Innovid with Flashtalking, Mediaocean’s dynamic creative optimization platform, forming a global, independent ad tech platform focused on omnichannel excellence.

The acquisition, valued at approximately $500 million in enterprise terms and $525 million in equity, will be executed at $3.15 per share. With the transaction expected to close in early 2025, the combined organization is poised to deliver enhanced solutions encompassing creative personalization, ad delivery, optimization, and cross-channel measurement spanning digital, social, connected TV (CTV), and linear TV.

The merger comes in response to a critical challenge in modern advertising: the dominance of publisher-controlled ecosystems, which often limit advertisers’ access to inventory and data while prioritizing publisher yield. By uniting Innovid and Flashtalking, Mediaocean seeks to dismantle these barriers, equipping advertisers with tools that promote transparency, control, and efficiency.

“This partnership will empower advertisers to break free from walled gardens,” said Bill Wise, Co-Founder and CEO of Mediaocean. “By combining Mediaocean’s Prisma infrastructure with Innovid and Flashtalking’s capabilities, we’re establishing a premier independent ad tech business. Our focus on creative and CTV will provide advertisers with an unparalleled level of innovation and interoperability across major tech platforms.”

Zvika Netter, CEO and Founder of Innovid, will lead the newly formed entity as CEO, reporting to Wise. Grant Parker, Flashtalking’s current leader, will serve as President under Netter’s leadership. The combined expertise of these leaders, coupled with the cutting-edge technology of all three companies, will position the organization as a cornerstone for brands, agencies, and publishers seeking growth and innovation.