Gen Z influencer agency Bulla Co acquires Hype Collective

UK-based Gen Z influencer agency Bulla Co announced on Monday that it has acquired student marketing firm Hype Collective. While financial details of the acquisition haven’t been disclosed, the news follows Bulla Co’s recent ‘six-figure’ pre-seed round.

Founded in 2017 as a portfolio company of The Family, London-headquartered Hype Collective specializes in ‘’influencer and experiential campaigns co-created with students’’. Since its founding, the firm has worked with notable companies including Warner Bros. Entertrainment, Co-op & Deliveroo.

Bulla Co said in a statement that by joining its forces with the youth marketing firm, it aims to ‘’shape the future of influencer marketing and experiential to deliver ground-breaking strategies that push the boundaries of creativity.“

“We are thrilled to announce the acquisition of Hype Collective. This strategic move is a testament to our commitment to establishing market leadership and maximising client success and satisfaction,’’ said Joshua Roche, founder and chief executive officer of Bulla Co.

“We welcome their highly experienced team to Bulla Co and together, we are going to create powerful campaigns that humanise and ingrain brands within youth culture,” he added.

Commenting on the acquisition, Hype Collective’s Managing Director Simon Lucey said: “I’m incredibly excited that Hype Collective will be joining forces with Bulla. I’ve watched from the sides in awe of their rapid growth powered by a smart team and innovative technology. Together we’ll be able to offer a broader range of services, guaranteeing better results, whilst retaining our specialist expertise in the student space.“