Digital Turbine to invest $10 million in Korean app market ONE Store

Mobile growth platform Digital Turbine announced on Tuesday a strategic partnership with ONE Store, Korea’s second-largest app market. The partnership is geared towards enhancing the mobile user experience within the coveted Korean App Market, with aspirations to extend its impact to various other global markets.

As part of the partnership, Digital Turbine is set to invest $10 million in ONE Store. The partnership also involves the integration of Digital Turbine’s SingleTap® technology across ONE Store’s extensive network of over 40 million devices in South Korea. App developers who choose ONE Store’s app marketplace for distributing their apps will experience enhanced benefits, including an optimized app install journey and top-tier conversion rates. Simultaneously, ONE Store users can look forward to a seamless app installation experience from any ad placement.

Digital Turbine says the partnership will launch in South Korea, the 4th largest market globally in terms of consumer in-app spend.

“We’re excited to partner with ONE Store, trailblazers in alternative app markets reaching tens of millions of users,” said Bill Stone, CEO of Digital Turbine. “This partnership will bring DT’s unique technology to tens of millions of users and hundreds of app developers in Korea. We look forward to building on our partnership with ONE Store in Korea into other parts of the world such as the EU with the pending implementation of the Digital Markets Act next month.”

Digital Turbine has been actively investing in alternative app stores since last year. In March 2023, the company announced partnership with games marketing company Flexion to assist developers in enhancing both app discovery and revenue by expanding their audience through alternative app stores provided by prominent telecom companies. In November, Aptoide, the leading alternative Android app store, disclosed securing an investment of €8.5 million in a funding round from Digital Turbine.

“Digital Turbine’s investment offers a great opportunity for ONE Store to work with an outstanding partner in expanding into global markets,” said Peter Chun, CEO of ONE Store. “We will go beyond being Korea’s leading app market to grow into a global player.”